For the third year in a row, Mohamed Salah will act as the Pepsi brand ambassador
We know Mohamed Salah is taking the Premier League by storm this season but for Egypt, the…
The Power of Three: How Madinet Masr Tailors Social Media for Growth
A company that is always on track with its audience and supporting its clients succeeds…
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Google celebrate the anniversary of "Shadi Abdel Salam" birthday
As the famous search engine "Google" usually celebrate famous iconic characters, which had an impact in…
Al Tayyar acquires 33.3% of Jumia Middle East for SAR 125.6 million
Al Tayyar Travel Group Holding acquired 33.3% of Jumia Middle East, which owns the online e-commerce…
Internet shows world how to make a #QualitySelfie
Mobile manufacturers work towards the goal through innovation, technological breakthroughs, mobile phone additions, applications and…
Officially: Instagram brings its app to Windows 10 PC
While this summer Instagram said its monthly active users had hit 500M, doubling its active…
Egypt launches one of the largest national projects: "Knowledge Bank"
Education is one of most controversial issues facing the Egyptian society. Education is the engine that…
Facebook announces over 114 million monthly users in the MENA region
On the second day of the RISEUP Summit, the largest entrepreneurial event in the Middle…
Sports Support Beyond Football: Inertia’s Olympic Athletes Wins Gold
AFCON has officially ended with a happy ending for Algeria, and it is time once…
CIB wins Best Emerging Markets Bank award, shows power of local banking
Emerging markets are just that, emerging and constantly growing. They are growing forces of economic…
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Know Your Customer: 5 Types Every Brand Should Know About
Customers are always different; they share the same love for the brand, but their behavior towards it is always different.…
The Westernization of Egyptian Packaging: Evolution or Identity Crisis?
If you walk through an Egyptian supermarket today, you may see that something feels different. The chips look globally recognized,…
How Egyptian Work Culture Differs from Global Workplace Norms
Work culture varies from one country to another as the culture, values, and traditions influence it. In Egypt, the workplace…
The Content Loop: What Disney and TikTok Are Really Building
Fan culture has always extended beyond the content itself, but the relationship between entertainment brands and the people creating around…
Samsung x Wegz: Inside Galaxy A’s Three-Year Wordplay Formula
A song in an ad is nothing new. A celebrity singing about a product is not new either. What Samsung…
The Business of Brand Colors: From Design to Intellectual Property
Each brand has a color to represent it, but choosing a color is never simple; it is one of the…
Buns In the Oven: Burger King’s Curiosity Marketing-Based Product Reveal
The Dominican Republic’s Burger King posted something that had no business appearing on a burger brand’s Instagram whatsoever. They posted…
