• How To Become Instagram Famous In 5 Easy Steps: Brand or Influencer?

    Instagram keeps on growing! The photo sharing app continues to rise in popularity, beating out competitors such as SnapChat. Instagram is definitely not an app that can be universally used, unlike Facebook, but it is definitely something to keep on your radar.   But, what does it take to...
  • Facebook-Article-Video-Content-Marketing

    Video Content Marketing; the why and the how

    Did you know that 43% of people stated they wanted to see more video content from their brands? How about that 51.9% of international marketers specified that video was the type of content that gave them the best ROI? Maybe you did and that’s why you’re here, maybe you...
  • Senova & Hisham Abbas sing to aspiring youth

    Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....
  • PERSONAL-BRAND-keys

    5 keys to start your personal branding journey

    For corporates, brand image is an integrated and essential part of connecting with the target audience. It is also a significant part of reaching mass audience and acquiring new businesses. Personal branding holds many of those values and tactics as well. The well-established personal brand can connect to audiences,...
  • Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • 7 Tips to avoid how stress at work

    7 Tips to avoid stress at work

    For so many reasons in our lives topped by work, we unwillingly have to experience stress. Actually it is taken for granted that whenever there is work, defiantly there is stress.  This could be for several reasons starting from the fear of being laid off, or being pressured to...
  • Leadership Expert Ania Jakubowski: If You Don’t Experiment You Will Not Move Forward

    In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the inaugural edition of the Marketing Kingdom Cairo. Two years later, she is back at the event, this time focusing on the growing need of leadership in the marketing industry....
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    Why “Despacito” Deserves a Prize in Marketing?

    We all heard about “Despacito”; the Spanish single that its objective went beyond becoming a memorable hit smash, to centering tourists’ curiosity about “how they do it down in Puerto Rico. The video has become the most-watched on YouTube of all time, with more than 3 billion views in...
  • Learning from Elon Musk 5 lessons on being a successful entrepreneur

    Learning from Elon Musk, 5 lessons on being a successful entrepreneur

    After the creation of Paypal, famous entrepreneur Elon Musk set his sights on something higher. So high, it passed our skies. The now founder of SpaceX, who owns the first privately owned working spacecraft to travel to the International space station, is a mysterious enigma. Also Read ➤ Leadership Lessons from...
  • Challenging Socioeconomic Status: “Mahgoub Shabab” makes it simple!

    Mahgoub group launches its youth program, Mahgoub Shabab; a program that is proposing a solution to help Egyptian youth through the economic frustrations of today, to improve their tomorrows. Why make things complicated? Their newest ad, launching its Mahgoub Shabab program, asks. Make it easier from the start, it...
  • iPhone 8 Leaked? Apple’s newest iPhone design

    One of the main reasons why Apple has become an international phenomenon is not only due to its stylish and hipster friendly phones, but due to late CEO Steve Jobs’s secretive nature. His secretive nature, continued by the company’s current CEO Tim Cook, made fans into fanatics; searching the...
  • Mom-liking; How to better understand Facebook Algorithm and organic reach!

    A mother’s love is constant, quick to give and unconditional. That is exactly how CEO Chris Aldrich feels his mom works, specifically her fast Facebook liking skills. Unfortunately for him, its killing his chances of reaching his audience on the social media platform. Aldrich, who has degrees in electrical...
  • Google Lantern Awards 2017; winner and top 10 finalists revealed

    Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content. Launched last year, the awards are focused on highlighting the region’s best...
  • Hazem Emam goes red with Vodafone

    Football legend Hazem Emam, the creative playmaker who spent most of his career as an attacking midfielder for Zamalek SC. As, probably, the biggest telecommunications provider in the country, Vodafone’s power (and budget) is virtually unlimited. Also Read ➤ How Vodafone Egypt dominates (#1 theme) in brand storytelling On the...
  • We love MS paint

    Paint about to get erased; Microsoft planning Paint program death

    In the early years of Microsoft, Bill Gates and company felt the need to add some creative juices to their brand new operating software. Appearing in all versions of Windows OS, Paint has become a staple of the computer world since computers appeared on the scene. Paint, a simple...