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When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024

By Farah Muhammed December 19, 2024

eSIM Launches in Egypt: Say Hello to Seamless Connectivity

By Farah Muhammed December 11, 2024

Entrepreneurship

Cooking Up Dreams: The Million Pound Menu Wave in Egypt

By Farah Muhammed December 5, 2024

Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation

By Chris Ayman December 3, 2024

Big Chips & Yasmine Abdel Aziz’s Campaign Takes a Bite Out of the Competition

By Chris Ayman December 1, 2024

Nawy Real Estate Unveils 2024 Summer Campaign Featuring Hesham Maged

By Dena Khadr August 19, 2024

Business Communications

The Crisis Communications Playbook: What Every Leader Needs to Know

By Hesham Shata August 19, 2024

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Rethinking Real Estate: The Power of Humor in Hyde Park’s Seashore Campaign

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likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns

By Chris Ayman August 20, 2024

Samsung & Wegz: Orchestrating a Vibrant Campaign Strategy “A نفسك في”

By Chris Ayman August 20, 2024

Emirates NBD Egypt’s Hilarious Campaign: Turning Mistakes into Millions

By Chris Ayman August 27, 2024

Orascom Development’s Keys of Life: Redefining Community Living in a Modern World

By Dena Khadr August 13, 2024

Starring Tamer Hosny & Bahaa Sultan: How Telecom Egypt’s Summer 2024 Campaign Stands Out

By Chris Ayman August 13, 2024

Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad

By Chris Ayman August 20, 2024

O West’s Impactful Campaign: Teaser, Jingle, Alongside Real Community Figures for Brand Impact

By Dena Khadr June 11, 2024

Local is the New Global: How To Create Marketing Local Strategies for Global Success

By Think Marketing June 11, 2024

From 2010 to 2024: The Enduring Legacy of the Panda Cheese Campaign in Egyptian Advertising

By Chris Ayman June 11, 2024

Marketing Internships: Your Gateway to Job Opportunities and Professional Growth

By Dena Khadr June 11, 2024

The Secret Link between Emotional Intelligence and Business Success

By Dena Khadr June 11, 2024