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Entrepreneurship

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum

By Yousr Ezz May 13, 2025

Featured Stories

Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation

By Yousr Ezz May 8, 2025

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When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024

By Farah Muhammed December 19, 2024

eSIM Launches in Egypt: Say Hello to Seamless Connectivity

By Farah Muhammed December 11, 2024

Entrepreneurship

Cooking Up Dreams: The Million Pound Menu Wave in Egypt

By Farah Muhammed December 5, 2024

Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation

By Chris Ayman December 3, 2024

Big Chips & Yasmine Abdel Aziz’s Campaign Takes a Bite Out of the Competition

By Chris Ayman December 1, 2024

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Nawy Real Estate Unveils 2024 Summer Campaign Featuring Hesham Maged

By Dena Khadr August 19, 2024

The Crisis Communications Playbook: What Every Leader Needs to Know

By Hesham Shata August 20, 2024

Rethinking Real Estate: The Power of Humor in Hyde Park’s Seashore Campaign

By Chris Ayman August 20, 2024

likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns

By Chris Ayman August 20, 2024

Samsung & Wegz: Orchestrating a Vibrant Campaign Strategy “A نفسك في”

By Chris Ayman August 20, 2024

Emirates NBD Egypt’s Hilarious Campaign: Turning Mistakes into Millions

By Chris Ayman August 27, 2024

Orascom Development’s Keys of Life: Redefining Community Living in a Modern World

By Dena Khadr August 13, 2024

Starring Tamer Hosny & Bahaa Sultan: How Telecom Egypt’s Summer 2024 Campaign Stands Out

By Chris Ayman August 13, 2024

Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad

By Chris Ayman August 20, 2024

O West’s Impactful Campaign: Teaser, Jingle, Alongside Real Community Figures for Brand Impact

By Dena Khadr June 11, 2024

Local is the New Global: How To Create Marketing Local Strategies for Global Success

By Think Marketing June 11, 2024

From 2010 to 2024: The Enduring Legacy of the Panda Cheese Campaign in Egyptian Advertising

By Chris Ayman June 11, 2024