• How to ask for a vacation Coca Cola

    How to ask for a vacation? Coca Cola super convincing team got the answer!

    Although Coca Cola ranked 9th most viewed advert on Facebook for Ramadan 2017, This was not Coca Cola’s super Ramadan season as expected. With the release of their original Ramadan advertisement this year focusing on promotional advert, Coca Cola returned back to TV after a two-year gap in which...
  • Think-Marketing-Article-2017-Pepsi-campaign-would-be-the-most-innovative-&-creative-advert-of-Ramadan-2017

    Pepsi campaign would be the most innovative & creative advert of Ramadan 2017

    Ramadan is a crazy time for advertising in the MENA region, it is a time where companies step up and rev their creative engines. Although, many companies continue to stick to the same rhythm every year. Again, Pepsi Ramadan-ish campaign is meant to re-ignite the true spirit of Ramadan...
  • Think-Marketing-Article-2017-EgyptAir-celebrating-85-Years-of-success-with-failure-advertising

    EgyptAir celebrating 85 Years of success with advertising failure

    Egyptian National Airline “EgyptAir” is celebrating 85 years of service this year and have released a new advertisement to celebrate.  The ad tagline chosen to celebrate their anniversary as “flying from the heart of Egypt, to the heart of the world.” The company, established in 1932, was one of...
  • Think-Marketing-Article-2017-Ramadan-campaigns-Etisalat-celebrates-its-10-year-anniversary

    Etisalat dedicate its Ramadan campaign for the 10-year anniversary celebration

    The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
  • Amr Youssef and Kinda Alloush: The over use of celebrities in Ramadan Ads

    It’s the third day of Ramadan, and advertisers are sending out advert after advert. The annual battle for grabbing and maintaining viewership and increasing brand awareness is here. Marketers have been preparing for months, ever since the end of last year’s Ramadan. As always, there is usually a theme...
  • Recap for the first day of Ramadan 2017 advertising season

    Ramadan 2017 Campaigns: First Day Recap

    As those fasting move on with their daily lives and going to work, yesterday was a day of family and love. It was also one of the most anticipated days of the holy month for those in the marketing and advertising industry. The month long super bowl of the...
  • Think-Marketing-Article-Cristiano-Ronaldo-visits-Egypt-via-Green-Screen

    Cristiano Ronaldo visits Egypt via Green Screen

    On Drama has been teasing us for the longest time about Football superstar Cristiano Ronaldo, adding photos of him on billboards along the 6th of October bridge. Last night, steel manufacturer Egypt Steel released their first Ramadan advert featuring the Portuguese professional Footballer. With a lot of anticipation as...
  • Think-Marketing-Article-2017-ON-drama-creates-the-Egyptian-storyboard-for-Gravity-and-The-Hobbit

    ON drama creates the Egyptian storyboards for “Gravity” and “The Hobbit”

    Ramadan: This ninth month in the Islamic lunar calendar is at once a period of religious devotion and a time for the television industry’s best productions. With more than 38 Ramadan Mosalsals coming to your TV screen this year, 2017  year is no different for top Arab actors provide multiple...
  • Sweden-On-Airbnb

    Sweden rents out entire country on Airbnb to encourage tourism

    In an inspired and interesting move, the Swedish tourism board “Visit Sweden” has created a new ad with online home/room-renting marketplace Airbnb. Visitors of Airbnb’s website who search for locations in Sweden can now have the ability to rent locations such as a “Rocky Island in the Stockholm Archipelago”...
  • Think-Marketing-Article-2017-Most-Anticipated-Marketing-Campaigns-for-Ramadan-2017

    Ramadan 2017 Most Anticipated Marketing Campaigns

    With Ramadan just around the corner, brands and marketers are actively working towards attracting audiences. As with every Ramadan, there is a set group of elite brands who have somehow continued to provide audiences with fun and engaging content during the holy month. These five companies have continued to...
  • Think-Marketing-Article-Lipton-black-and-white-Ramadan.2017png

    Exclusive; Lipton goes monochrome for Ramadan

    Tea. A global pastime but a genuine piece of culture and life in Egypt. Tea has been a part of each Egyptian’s life since childhood, it’s a piece of our contemporary history, and Lipton tea has always been a part of it. Lipton has been the number 1 tea...
  • Think-Marketing-Article-2017-6-Insightful-Key-Lessons-by-The-Aspiring-Mohamed-Salah

    Mohamed Salah leads “You are stronger than drugs” campaign

    The Egyptian Anti-Addiction Treatment Fund releases moving story of a mother and son as he battles addiction for International Mother’s Day. In Egypt we treated mum in March for Mother’s Day but it’s also celebrated in May across the globe too. Separating itself from the usual bright sun-filled “happy days”...
  • Think-Marketing-Article-2017-Now-you-can-upload-photos-from-Instagram-mobile-website

    Now you can upload photos from Instagram mobile website

    Users around the world rejoice as Instagram’s mobile website launches a lightweight easy-to-use version for users in developing countries. Instagram’s website has been classically known as the place to only scroll through photos, never being able to upload photos or use a majority of the popular photo sharing application’s...
  • Think-Marketing-Article-Sprite-Egypt-campaign-challenges-famous-Egyptian-proverbs

    Sprite Egypt campaign challenges famous Egyptian proverbs

    Few weeks before Ramadan comes “Howa da el Geded,” another fun set of ads by Sprite Egypt targeting mainly millennials and aiming at changing cultural perceptions and stereotypes by twisting the famous Egyptian proverbs and make it more fun, optimistic and challenging. Following Sprite’s “Ana Keda” previous campaign, “Howa da el...
  • Facebook F8 2017 Day one biggest announcements

    Facebook F8 2017: Day one biggest announcements

    At the annual F8 Developers conference held by Facebook, Mark Zuckerberg reintroduces the world to his master plan to take over the world through technology. Announced last year, the plan contains Facebook’s plan over a span of 10 years. The annual conference has announced several new technologies in their...