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Mohamed Salah and our beloved team have done it! Salah scored a stoppage-time penalty to secure a 2-1 win over Congo and Egypt’s place in the finals for the first time since 1990. Beating out a 28-dry spell that has left us unable to go the world cup since 1990,...
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In 2015, at the first edition of the Marketing Kingdom Cairo, Ania Jakubowski, then General Manager at Coca-Cola for Poland and the Baltics, was voted the event’s best speaker. She is back in Egypt this October to speak at the third edition of the Marketing Kingdom on the topic...
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To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport....
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Amidst dozens of billboards popping up across the city, Orange has finally announced the launching of its 4G services. Orange was the second mobile operator, behind Telecom Egypt, to receive its 4G license, with Etisalat and Vodafone racing behind. Although the telecommunications company bought its license last year, it...
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The iPhone X is out, and it is what everyone is talking about. The smart phone market and consumers are ravenous, either to capture the chance to get the phone or for the chance to join others in hating the phone. While the heat of the moment lies on...
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Ramadan has come and gone, yet as with every year, what remains is the marketing aftermath. The learning curb that all MENA marketers must deal with. This year, the Creative Industry Summit sought to solve and answer our questions through a Ramadan edition of their event. The event, held...
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Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy too, just bring someone along, but to actually leverage the potential power of networking? That’s scary. Going to a conference is about finding new ideas, opportunities and meeting new...
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At the 22nd session of the General Assembly of the World Tourism Organization in China, Egypt won the award for the Best Tourism Promotional Video in the Middle East, among 63 nominated countries. The Egyptian participant promotional film titled “This is Egypt”, is a 1:20 minute movie that features...
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The MIT Enterprise Forum Pan Arab announced the launch of its first Innovation Forum in partnership with Bahrain Economic Development Board (EDB) and Investcorp , a leading provider and manager of alternative investment products. The forum will take place at the Four Seasons Hotel in Bahrain on the 27th and 28th of September with the expected participation of over 400 people...
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Facebook has been working hard on improving its safety protocols, such as adding safety pins for local disasters. For a long time now, Facebook has continued to show their commitment to their community by constantly editing and improving their security and protocols. Earlier this year, Facebook launched the Facebook...
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In honor of International Literacy day (last Friday), we’re celebrating with an inside look at Seth Godin’s Tribes; We Want You to Lead Us. We’ll review it in all its glory and downfalls, and maybe you’ll want to pick it up later today for some light weekend reading. Whether...
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Chris Saccheri had a great career, a wonderful spot at one of the biggest social platforms in the world, LinkedIn. At LinkedIn, Chris helped develop the platform as the director of web development, growing the company along side its owners before it was even named. Saccheri later decided that...
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As the Eid holiday passes us by (sorry for those that didn’t get it off), so do the days where many of us may suffer heartburn from our mothers’, aunts’ and grandmas’ buffet table. Gaviscon, a worldwide heartburn medicine provider, has taken up the challenge to help provide relief...
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It has been over 2 decades since our National Team’s appearance in the World Cup, and people are getting tired of the wait. We have always had a deep-rooted love for our national football teams and our love for football has led us down some crazy paths. As all creatives...
-
It’s been years since the internet was invented, and years since internet giants such as Google and Facebook have taken the world by storm. And yet, when almost all industries have embraced the online world in one way or the other, one continues to stay stubborn. Public Relations. For...
Mohamed Salah and our beloved team have done it! Salah scored a stoppage-time penalty to secure a 2-1 win over Congo and Egypt’s place in the finals for the first time since 1990. Beating out a 28-dry spell that has left us unable to go the world cup since 1990,...
In 2015, at the first edition of the Marketing Kingdom Cairo, Ania Jakubowski, then General Manager at Coca-Cola for Poland and the Baltics, was voted the event’s best speaker. She is back in Egypt this October to speak at the third edition of the Marketing Kingdom on the topic...
To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport....
Amidst dozens of billboards popping up across the city, Orange has finally announced the launching of its 4G services. Orange was the second mobile operator, behind Telecom Egypt, to receive its 4G license, with Etisalat and Vodafone racing behind. Although the telecommunications company bought its license last year, it...
The iPhone X is out, and it is what everyone is talking about. The smart phone market and consumers are ravenous, either to capture the chance to get the phone or for the chance to join others in hating the phone. While the heat of the moment lies on...
Ramadan has come and gone, yet as with every year, what remains is the marketing aftermath. The learning curb that all MENA marketers must deal with. This year, the Creative Industry Summit sought to solve and answer our questions through a Ramadan edition of their event. The event, held...
Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy too, just bring someone along, but to actually leverage the potential power of networking? That’s scary. Going to a conference is about finding new ideas, opportunities and meeting new...
At the 22nd session of the General Assembly of the World Tourism Organization in China, Egypt won the award for the Best Tourism Promotional Video in the Middle East, among 63 nominated countries. The Egyptian participant promotional film titled “This is Egypt”, is a 1:20 minute movie that features...
The MIT Enterprise Forum Pan Arab announced the launch of its first Innovation Forum in partnership with Bahrain Economic Development Board (EDB) and Investcorp , a leading provider and manager of alternative investment products. The forum will take place at the Four Seasons Hotel in Bahrain on the 27th and 28th of September with the expected participation of over 400 people...
Facebook has been working hard on improving its safety protocols, such as adding safety pins for local disasters. For a long time now, Facebook has continued to show their commitment to their community by constantly editing and improving their security and protocols. Earlier this year, Facebook launched the Facebook...
In honor of International Literacy day (last Friday), we’re celebrating with an inside look at Seth Godin’s Tribes; We Want You to Lead Us. We’ll review it in all its glory and downfalls, and maybe you’ll want to pick it up later today for some light weekend reading. Whether...
Chris Saccheri had a great career, a wonderful spot at one of the biggest social platforms in the world, LinkedIn. At LinkedIn, Chris helped develop the platform as the director of web development, growing the company along side its owners before it was even named. Saccheri later decided that...
As the Eid holiday passes us by (sorry for those that didn’t get it off), so do the days where many of us may suffer heartburn from our mothers’, aunts’ and grandmas’ buffet table. Gaviscon, a worldwide heartburn medicine provider, has taken up the challenge to help provide relief...
It has been over 2 decades since our National Team’s appearance in the World Cup, and people are getting tired of the wait. We have always had a deep-rooted love for our national football teams and our love for football has led us down some crazy paths. As all creatives...
It’s been years since the internet was invented, and years since internet giants such as Google and Facebook have taken the world by storm. And yet, when almost all industries have embraced the online world in one way or the other, one continues to stay stubborn. Public Relations. For...
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