Digital marketing

Instagram keeps on growing! The photo sharing app continues to rise in popularity, beating out competitors such as SnapChat. Instagram is definitely not an app that can be universally used, unlike Facebook, but it is definitely something to keep on your radar.   But, what does it take to...

Former President Barack Obama’s response to the deadly car attack and violent protests during a white nationalist rally in Charlottesville, Virginia is now the most-liked tweet of all time. Obama’s record-breaking tweet included a photo of him greeting a group a small children of various ethnicities along with part...

We all heard about “Despacito”; the Spanish single that its objective went beyond becoming a memorable hit smash, to centering tourists’ curiosity about “how they do it down in Puerto Rico. The video has become the most-watched on YouTube of all time, with more than 3 billion views in...

Twitter is one place where shorter is usually better, on Twitter everyone has to stick to the 140-character limit. The Egyptian comedy actor Mohamed Henedy 6 digits reply to a tweet asking him about Sa’eedi Fil Gamaa El Amrekeia (Part 2) was enough to start a challenge which ended...

A mother’s love is constant, quick to give and unconditional. That is exactly how CEO Chris Aldrich feels his mom works, specifically her fast Facebook liking skills. Unfortunately for him, its killing his chances of reaching his audience on the social media platform. Aldrich, who has degrees in electrical...

The key to all of that is content – good stuff that people enjoy, people get some value from, and people want to come back to in the future. It become very challenging to create that method of knowledge transformation platforms that is both entertaining and informative. With all types...

After the end of the Ramadan marketing race, summer may typically be a slow time for marketing, but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. While Vodafone and Pepsi are focusing on Amr Diab’s new album teaser;...

Founded in 2012, Anghami is now the leading music streaming company in the MENA region. The platform was created to give easy, fast, affordable and legitimate access to music to millions of people in the Arab region. At the time, Anghami was trying to solve a number of complex...

Game of Thrones has officially started and a new season of flying blood and tears has been released. The internationally loved Game of Thrones (GOT) has become a legend, with millions of people stuck to their TV or computer screens whenever a new episode comes out. To help launch...

For the past two weeks, many companies have discussed Google’s record fine by the EU’s European Commission. Whether the companies are within the product industry or in the online marketing industry, the buzz around the record-breaking fine has been great. Many opinions have risen due to the conflict between...

Facebook continues to expand its revenue base as the newest addition to its Messenger application is revealed. Messenger, with over 1.2 Billion users worldwide, has been testing showing ads on its home tab for a while now, in Australia and Thailand since January. The company announced on Tuesday that...

One of the most used online marketplaces in the country, Jumia, a part of the JUMIA group (formally African Internet Group), celebrated its 5th year anniversary in Egypt on Thursday. When Jumia first entered the Egyptian E-Commerce scene, the internet and online businesses accounted for only 1.1% of the...

SoundCloud — the world’s largest music and audio platform which let people discover and enjoy the greatest selection of music from the most diverse creator community on earth. The Berlin-based company since launching in 2008, the platform has become renowned for its unique content and features, including the ability to...

Swedish mobile strategy games developer FunRock has opened a new studio in Egypt as it pushes further into the Middle East and Northern Africa market. The new studio is based in Alexandria, and currently employs a team of ten. FunRock is hoping to increase this team to 50 by...

Qatari mobile phone services Vodafone and Ooredoo dialled up their support yesterday for the country’s emir by changing the name of their networks to ‘Glorious Tamim’. The move comes amid tensions between Qatar and Saudi Arabia, the UAE, Bahrain and Egypt, who last month announced the severing of all...