Listen to this article
Google has introduced an instructional course designed to educate beginners on the utilization of Google Analytics 4 (GA4). This course aims to provide novices with a foundational understanding of GA4, catering to individuals with limited to no prior experience. The course focuses on the initial setup of a Google Analytics account and the validation of data collection.
The course content has been crafted with small business owners, marketers, students, and anyone interested in starting with Analytics in mind. No prior knowledge is required to participate.
Upon completion of the training, participants will gain insights into how Google Analytics collects and processes data. They will be able to establish a Google Analytics account aligned with business objectives and comprehend the organization of data within reports.
Course Structure: The training program is segmented into several sections, each dedicated to a distinct facet of Google Analytics.
Google Launches GA4 Training Course Geared Towards Beginners
Below is an overview of each section:
Utilizing Digital Analytics to Elevate Your Business This section elucidates how digital analytics can bolster your business by collating, quantifying, and scrutinizing data sourced from digital platforms such as websites and mobile apps. Real-world examples, including the Google Merchandise Store and the mobile gaming app Flood-It, are employed to illustrate how analytics can shape marketing decisions and enhance business outcomes.
Comprehending Data Management in Google Analytics This segment of the training delves into the flow of user data into Google Analytics and the subsequent processing that generates informative reports. Practical insights into attaching tags to your website and the conversion of data into actionable insights are explored.
Establishing Your Google Analytics Account & Property Participants are guided through the structural components of a Google Analytics account, including the concept of properties and data streams. This section provides step-by-step guidance on configuring a Google Analytics account to mirror your business structure effectively.
Prepping Your Website & App for Data Gathering These sections provide users with step-by-step instructions for configuring their websites and applications to initiate the collection of business-related data. The training encompasses a range of topics, from generating a measurement ID to implementing the Firebase Software Development Kit for app data collection.
Verifying Data Collection Participants are taught how to use real-time reports to confirm the successful collection of data from their websites. Troubleshooting techniques for common issues that may arise are also covered.
Managing Account Access & Settings This section furnishes an overview of the admin menu, explaining how users can oversee their Google Analytics account and property settings. The process of granting access permissions to team members and managing sensitive data is detailed.
Enhancing Reports With Dimensions and Metrics The final segment of the course introduces the concepts of dimensions and metrics, elucidating how these elements facilitate the aggregation and visual representation of data within reports. The course also covers the setup of custom events and the registration of custom dimensions and metrics to imbue data with greater value tailored to individual business requirements.
In Summary Google’s complimentary GA4 training course offers a comprehensive and user-friendly guide suitable for beginners.
