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  • Branding / Featured Stories

    Mohamed Salah’s Brand Value | Case Study

    As the AFCON’s final match is set between Senegal and Algeria, people have begun to compare the two country’s star players with Liverpool Right Winger and national star Mohamed Salah. Senegal’s Sadio ...

    Mohamed Salah’s Brand Value | Case Study Mohamed Salah’s Brand Value | Case Study
    AFCON 2019 Ads / Featured Stories

    Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change”

    Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change” Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change”
    AFCON 2019 Ads / Featured Stories

    EGBANK’s MINT dedicate its AFCON campaign to Egypt’s National Team with “Winning” solutions

    EGBANK’s MINT dedicate its AFCON campaign to Egypt’s National Team with “Winning” solutions EGBANK’s MINT dedicate its AFCON campaign to Egypt’s National Team with “Winning” solutions

Latest news
Explore All Articles

CLEAR supporting youth at risk through Nafas displaying a true brand purpose CLEAR supporting youth at risk through Nafas displaying a true brand purpose

CLEAR supporting youth at risk through Nafas displaying a true brand purpose

August 21, 2019
People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks

People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks

August 20, 2019
Digital Advertising: Past, Present & Future Digital Advertising: Past, Present & Future

Digital Advertising: Past, Present & Future

August 18, 2019
Silicon Valley final season: Watch Pied Piper, CEO testify before Congress! Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

August 17, 2019
Burger King KSA Pushes Localization With New Arabic Alphabet Letter Burger King KSA Pushes Localization With New Arabic Alphabet Letter

Burger King KSA Pushes Localization With New Arabic Alphabet Letter

August 15, 2019
Let’s Get Creative: Juhayna Vs Domty packaging design revamp Let’s Get Creative: Juhayna Vs Domty packaging design revamp

Let’s Get Creative: Juhayna Vs Domty packaging design revamp

August 6, 2019
Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons

Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons

August 5, 2019
A Student’s Life Changing Experience At Cannes Lions A Student’s Life Changing Experience At Cannes Lions

A Student’s Life Changing Experience At Cannes Lions

July 31, 2019
Guerrilla Marketing Opportunities To Not Miss Out On Guerrilla Marketing Opportunities To Not Miss Out On

Guerrilla Marketing Opportunities To Not Miss Out On

July 30, 2019
Be The Next 007 You Want To Be With The Traveler Suit by Concrete Be The Next 007 You Want To Be With The Traveler Suit by Concrete

Be The Next 007 You Want To Be With The Traveler Suit by Concrete

July 28, 2019
Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

July 22, 2019
Inertia Olympic Athletes Wins Gold copy Inertia Olympic Athletes Wins Gold copy

Sports Support Beyond Football: Inertia’s Olympic Athletes Wins Gold

July 22, 2019

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

McDonald’s Egypt launches 2-way channel for consumer FAQs McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

The Grand Egyptian Museum and The Awakening Minds The Grand Egyptian Museum and The Awakening Minds

The Grand Egyptian Museum and The Awakening Minds

Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations

Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations

How is Egypt’s Current Image? How is Egypt’s Current Image?

How is Egypt’s Current Image?

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Creative

Be The Next 007 You Want To Be With The Traveler Suit by Concrete Be The Next 007 You Want To Be With The Traveler Suit by Concrete

Be The Next 007 You Want To Be With The Traveler Suit by Concrete

Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be

ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline 4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

The Preservation Robot: Using SEO to fight for Cultural Diversity online The Preservation Robot: Using SEO to fight for Cultural Diversity online

The Preservation Robot: Using SEO to fight for Cultural Diversity online

Latest Campaign
Explore All Articles

People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks

People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks

August 20, 2019
AFCON 2019 Campaigns: The good, the lame and the black horse AFCON 2019 Campaigns: The good, the lame and the black horse

AFCON 2019 Campaigns: The good, the lame and the black horse

June 24, 2019
Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019 Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019

June 16, 2019
7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?! 7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

June 2, 2019
Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

June 2, 2019
Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

May 27, 2019
Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win] Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]

Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]

May 22, 2019
Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019? Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

April 24, 2019

Digital Media

Digital Advertising: Past, Present & Future Digital Advertising: Past, Present & Future

Digital Advertising: Past, Present & Future

August 18, 2019

 I often get asked h...Read More

Shoelace: Google’s Newest Attempt At Social Networking Apps Shoelace: Google’s Newest Attempt At Social Networking Apps

Shoelace: Google’s Newest Attempt At Social Networking Apps

Why Email Marketing Is Still The Best Way To Generate Leads Why Email Marketing Is Still The Best Way To Generate Leads

Why Email Marketing Is Still The Best Way To Generate Leads

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3! YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

Game of Thrones season finale: Water bottle appears onscreen Game of Thrones season finale: Water bottle appears onscreen

Game of Thrones season finale: Water bottle appears onscreen

Inspiration

A Student’s Life Changing Experience At Cannes Lions A Student’s Life Changing Experience At Cannes Lions

A Student’s Life Changing Experience At Cannes Lions

Guerrilla Marketing Opportunities To Not Miss Out On Guerrilla Marketing Opportunities To Not Miss Out On

Guerrilla Marketing Opportunities To Not Miss Out On

How To Measure Your Summer Popup’s Success How To Measure Your Summer Popup’s Success

How To Measure Your Summer Popup’s Success

Contract Mistakes Freelancers Make That Make Life Harder Contract Mistakes Freelancers Make That Make Life Harder

Contract Mistakes Freelancers Make That Make Life Harder

Egypt Going Anti-Plastic: Brands For Saving The World Egypt Going Anti-Plastic: Brands For Saving The World

Egypt Going Anti-Plastic: Brands For Saving The World

Entrepreneurship

Silicon Valley final season: Watch Pied Piper, CEO testify before Congress! Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

3 types of entrepreneurs you meet at 3 different pools 3 types of entrepreneurs you meet at 3 different pools

3 types of entrepreneurs you meet at 3 different pools

Cairo University opens 2nd cycle of FEPS Business Incubator Cairo University opens 2nd cycle of FEPS Business Incubator

Cairo University opens 2nd cycle of FEPS Business Incubator

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