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  • CAMPAIGNS / Featured Stories

    JWT loses Egypt’s tourism account to local agency Synergy

    JWT is off Egypt’s tourism account next week. Egypt’s Ministry of Tourism will not renew the multi-million dollar contract with global advertising agency J. Walter Thompson. The government does not in...

    JWT loses Egypt’s tourism account to local agency Synergy JWT loses Egypt’s tourism account to local agency Synergy
    Book reviews / Featured Stories

    How to Be a Leader: 150 pages to leadership [Book Review]

    How to Be a Leader 150 pages to leadership Book Review How to Be a Leader 150 pages to leadership Book Review
    Featured Stories / Technology

    The Lamborghini OPPO Find X: Faster is always better

    The Lamborghini OPPO Find X: Faster is always better The Lamborghini OPPO Find X: Faster is always better

Latest news
Explore All Articles

Case Study Amr Diab and Vodafone launches wedding of the year Case Study Amr Diab and Vodafone launches wedding of the year

Case Study: Amr Diab and Vodafone dream wedding campaign

September 19, 2018
Case Study Real Estate and digital what kind of content engages Case Study Real Estate and digital what kind of content engages

Case Study: Real Estate and digital, what kind of content engages?

September 17, 2018
Mohamed Salah and the Egyptian Football Association conflict: Different perspective Mohamed Salah and the Egyptian Football Association conflict: Different perspective

Mohamed Salah and the Egyptian Football Association conflict: Different perspective

September 17, 2018
Between Disney show and Gouna Film Festival, Narrative may not have a happy ending Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

September 16, 2018
JWT loses Egypt’s tourism account to local agency Synergy JWT loses Egypt’s tourism account to local agency Synergy

JWT loses Egypt’s tourism account to local agency Synergy

September 14, 2018
6 worth it things to do during Creative Industry Summit [Ramadan Edition 2018] 6 worth it things to do during Creative Industry Summit [Ramadan Edition 2018]

6 worth it things to do during Creative Industry Summit [Ramadan Edition 2018]

September 12, 2018
Christian Møller-Holst [Interview]: How CSR can become a profitable business model Christian Møller-Holst [Interview]: How CSR can become a profitable business model

Christian Møller-Holst [Interview]: How CSR can become a profitable business model

September 11, 2018
How to Be a Leader 150 pages to leadership Book Review How to Be a Leader 150 pages to leadership Book Review

How to Be a Leader: 150 pages to leadership [Book Review]

September 10, 2018
Is Ramadan Celeb Marketing still effective? [Interview] Is Ramadan Celeb Marketing still effective? [Interview]

Is Ramadan Celeb Marketing still effective? [Interview]

September 9, 2018
China’s richest man Jack Ma will retire on his 54th birthday China’s richest man Jack Ma will retire on his 54th birthday

China’s richest man Jack Ma will retire on his 54th birthday

September 8, 2018
Flex is Ahmed El-Sakka’s New Superpower Flex is Ahmed El-Sakka’s New Superpower

Flex is Ahmed El-Sakka’s New Superpower

September 6, 2018
The Lamborghini OPPO Find X: Faster is always better The Lamborghini OPPO Find X: Faster is always better

The Lamborghini OPPO Find X: Faster is always better

September 5, 2018

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Go from A to Z and get a freebie this summer! Yalla, let’s go Go from A to Z and get a freebie this summer! Yalla, let’s go

Go from A to Z and get a freebie this summer! Yalla, let’s go

Hyde Park Developments signs an exclusive global sponsorship with Farida Osman Hyde Park Developments signs an exclusive global sponsorship with Farida Osman

Hyde Park Developments signs an exclusive global sponsorship with Farida Osman

Amazon Prime Day: Crisis calmed with cute dogs after website crash Amazon Prime Day: Crisis calmed with cute dogs after website crash

Amazon Prime Day: Crisis calmed with cute dogs after website crash

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018 Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Creative

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign 7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

Again, Egypt’s National Football team transportation redesigned! Again, Egypt’s National Football team transportation redesigned!

Again, Egypt’s National Football team transportation redesigned!

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018 Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Shell gives a marketing lesson in how to create an Egyptianized campaign Shell gives a marketing lesson in how to create an Egyptianized campaign

Shell gives a marketing lesson in how to create an Egyptianized campaign

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Latest Campaign
Explore All Articles

JWT loses Egypt’s tourism account to local agency Synergy JWT loses Egypt’s tourism account to local agency Synergy

JWT loses Egypt’s tourism account to local agency Synergy

September 14, 2018
Flex is Ahmed El-Sakka’s New Superpower Flex is Ahmed El-Sakka’s New Superpower

Flex is Ahmed El-Sakka’s New Superpower

September 6, 2018
Vodafone’s bringing back Team 010 to continue scroll Vodafone’s bringing back Team 010 to continue scroll

Vodafone’s bringing back Team 010 to continue scroll

August 30, 2018
North Edge towers brings the 365-Days Northern Coast experience North Edge towers brings the 365-Days Northern Coast experience

North Edge towers brings the 365-Days Northern Coast experience

July 4, 2018
World Cup 2018: KFC advert go viral after Neymar’s injury spectacle World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

July 3, 2018
Google reinforces brand positioning in Egypt with new Ask Google campaign Google reinforces brand positioning in Egypt with new Ask Google campaign

Google reinforces brand positioning in Egypt with new Ask Google campaign

June 19, 2018
The future doesn’t have to be dark; Elios launches futuristic marketing approach The future doesn’t have to be dark; Elios launches futuristic marketing approach

The future doesn’t have to be dark; Elios launches futuristic marketing approach

May 30, 2018
Pepsi: Why you do this? Pepsi: Why you do this?

Pepsi: Why you do this?

May 10, 2018

Digital Media

Case Study Amr Diab and Vodafone launches wedding of the year Case Study Amr Diab and Vodafone launches wedding of the year

Case Study: Amr Diab and Vodafone dream wedding campaign

September 19, 2018

When we see Egyptian...Read More

Case Study Real Estate and digital what kind of content engages Case Study Real Estate and digital what kind of content engages

Case Study: Real Estate and digital, what kind of content engages?

How Huawei mistakes keep hurting the marketing community How Huawei mistakes keep hurting the marketing community

How Huawei mistakes keep hurting the marketing community

How can your brand tackle IGTV? Best practices and more How can your brand tackle IGTV? Best practices and more

How can your brand tackle IGTV? Best practices and more

Kiki Challenge takes over Egypt but nothing escapes our sarcasm Kiki Challenge takes over Egypt but nothing escapes our sarcasm

Kiki Challenge takes over Egypt but nothing escapes our sarcasm

Inspiration

China’s richest man Jack Ma will retire on his 54th birthday China’s richest man Jack Ma will retire on his 54th birthday

China’s richest man Jack Ma will retire on his 54th birthday

How the Astro-Lion viral video turned from humor to inspiration How the Astro-Lion viral video turned from humor to inspiration

How the Astro-Lion viral video turned from humor to inspiration

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

20 entrepreneurship quotes from the world’s richest CEOs 20 entrepreneurship quotes from the world’s richest CEOs

20 entrepreneurship quotes from the world’s richest CEOs

#SheDrives: MENA Brands celebrate new Saudi norm #SheDrives: MENA Brands celebrate new Saudi norm

#SheDrives: MENA Brands celebrate new Saudi norm

Entrepreneurship

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees

McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees

Why should entrepreneurs build tribe-like communities? Why should entrepreneurs build tribe-like communities?

Why should entrepreneurs build tribe-like communities?

When and how to start outsourcing your business? When and how to start outsourcing your business?

When and how to start outsourcing your business?

The Startup Reactor is back! Supporting startups for 5 years. The Startup Reactor is back! Supporting startups for 5 years.

The Startup Reactor is back! Supporting startups for 5 years.

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