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  • Featured Stories / Ramadan 2018

    Ramadan 2018 Top Trends Recap. Here’s what brands need to know

    World Cup fever is slowly disappearing as national team cheerers come flying back from Russia, and we put our hopes aside, saving our energetic cheers for our next turn at the next world cup. This yea...

    Ramadan 2018 Top Trends Recap. Here’s what brands need to know Ramadan 2018 Top Trends Recap. Here’s what brands need to know
    Featured Stories / Inspiration

    #SheDrives: MENA Brands celebrate new Saudi norm

    #SheDrives: MENA Brands celebrate new Saudi norm #SheDrives: MENA Brands celebrate new Saudi norm
    Featured Stories / World Cup 2018

    Not in Russia? No Biggie! Vodafone IN’s got you covered with special WC package

    Vodafone IN’s got you covered with special WC package Vodafone IN’s got you covered with special WC package

Latest news
Explore All Articles

Is there growth with social media in MENA societies? Is there growth with social media in MENA societies?

Is there growth with social media in MENA societies?

July 14, 2018
20 entrepreneurship quotes from the world’s richest CEOs 20 entrepreneurship quotes from the world’s richest CEOs

20 entrepreneurship quotes from the world’s richest CEOs

July 12, 2018
Egypt plans to bid for 2030 FIFA World Cup and 2032 Olympics, but at what cost? Egypt plans to bid for 2030 FIFA World Cup and 2032 Olympics, but at what cost?

Egypt plans to bid for 2030 FIFA World Cup and 2032 Olympics, but at what cost?

July 12, 2018
Egypt plans to host World Cup 2030 Egypt plans to host World Cup 2030

Egypt plans to host World Cup 2030

July 11, 2018
Why not giving a fuck helps you to overcome negative experiences Why not giving a fuck helps you to overcome negative experiences

Why not giving a fuck helps you to overcome negative experiences

July 9, 2018
World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

July 7, 2018
North Edge towers brings the 365-Days Northern Coast experience North Edge towers brings the 365-Days Northern Coast experience

North Edge towers brings the 365-Days Northern Coast experience

July 4, 2018
Ramadan 2018 Top Trends Recap. Here’s what brands need to know Ramadan 2018 Top Trends Recap. Here’s what brands need to know

Ramadan 2018 Top Trends Recap. Here’s what brands need to know

July 4, 2018
World Cup 2018: KFC advert go viral after Neymar’s injury spectacle World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

July 3, 2018
4 ways the cloud is creating, not eliminating, jobs opportunity 4 ways the cloud is creating, not eliminating, jobs opportunity

4 ways the cloud is creating, not eliminating, jobs opportunity

July 3, 2018
Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

July 3, 2018
Lantern Awards 2018 winner announced! Lantern Awards 2018 winner announced!

Lantern Awards 2018 winner announced!

July 3, 2018

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018 Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt

Digital Buzz: Egyptian Super Powers or, PR Stunt?

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Lets Talk Event is coming to Cairo next November Lets Talk Event is coming to Cairo next November

Dodging the crisis bullet: “Let’s Talk” conference is coming to Cairo next November

Creative

Again, Egypt’s National Football team transportation redesigned! Again, Egypt’s National Football team transportation redesigned!

Again, Egypt’s National Football team transportation redesigned!

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018 Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Shell gives a marketing lesson in how to create an Egyptianized campaign Shell gives a marketing lesson in how to create an Egyptianized campaign

Shell gives a marketing lesson in how to create an Egyptianized campaign

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Latest Campaign
Explore All Articles

North Edge towers brings the 365-Days Northern Coast experience North Edge towers brings the 365-Days Northern Coast experience

North Edge towers brings the 365-Days Northern Coast experience

July 4, 2018
World Cup 2018: KFC advert go viral after Neymar’s injury spectacle World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

July 3, 2018
Google reinforces brand positioning in Egypt with new Ask Google campaign Google reinforces brand positioning in Egypt with new Ask Google campaign

Google reinforces brand positioning in Egypt with new Ask Google campaign

June 19, 2018
The future doesn’t have to be dark; Elios launches futuristic marketing approach The future doesn’t have to be dark; Elios launches futuristic marketing approach

The future doesn’t have to be dark; Elios launches futuristic marketing approach

May 30, 2018
Pepsi: Why you do this? Pepsi: Why you do this?

Pepsi: Why you do this?

May 10, 2018
To spend, or not to spend: That is the question that ABK-Egypt will help you answer To spend, or not to spend: That is the question that ABK-Egypt will help you answer

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

April 23, 2018
Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

April 22, 2018
Lipton is planning to be Egypt’s National Tea for World Cup 2018 Lipton is planning to be Egypt’s National Tea for World Cup 2018

Lipton is planning to be Egypt’s National Tea for World Cup 2018

April 19, 2018

Digital Media

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

July 7, 2018

England vs. Sweden: ...Read More

Instagram strikes at YouTube with new long-form IGTV app Instagram strikes at YouTube with new long-form IGTV app

Instagram strikes at YouTube with new long-video form IGTV app

Ramadan Lantern Award Ramadan Lantern Award

YouTube’s Lantern Award returns for Ramadan 2018

Facebook’s newest upgrades and Updates; F8 2018 Highlights Facebook’s newest upgrades and Updates; F8 2018 Highlights

Facebook’s newest upgrades and Updates; F8 2018 Highlights

Facebook offers bounty up to $40,000 for reporting rule-violating use of data Facebook offers bounty up to $40,000 for reporting rule-violating use of data

Facebook offers bounty up to $40,000 for reporting rule-violating use of data

Inspiration

20 entrepreneurship quotes from the world’s richest CEOs 20 entrepreneurship quotes from the world’s richest CEOs

20 entrepreneurship quotes from the world’s richest CEOs

#SheDrives: MENA Brands celebrate new Saudi norm #SheDrives: MENA Brands celebrate new Saudi norm

#SheDrives: MENA Brands celebrate new Saudi norm

Want to be more productive? abandon big houses and go for studios! Want to be more productive? abandon big houses and go for studios!

Want to be more productive? abandon big houses and go for studios!

Samsung A8 social experiment proves that everyone is beautiful Samsung A8 social experiment proves that everyone is beautiful

Samsung A8 social experiment proves that everyone is beautiful

Step into 2018 with a plan; 10 easy ways to improve your content marketing Step into 2018 with a plan; 10 easy ways to improve your content marketing

Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

Entrepreneurship

When and how to start outsourcing your business? When and how to start outsourcing your business?

When and how to start outsourcing your business?

The Startup Reactor is back! Supporting startups for 5 years. The Startup Reactor is back! Supporting startups for 5 years.

The Startup Reactor is back! Supporting startups for 5 years.

Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview

Explaining Affiliate Marketing as emerging market in MENA region

5 ways to better network at your next conference 5 ways to better network at your next conference

5 ways to better network at your next business event

Google helps MENA startups with expanded Launchpad Accelerator Google helps MENA startups with expanded Launchpad Accelerator

Google helps MENA startups with expanded Launchpad Accelerator

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