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  • Featured Stories / Strategies

    What is Design Thinking? The right mindset for creative problem solving

    Solving problems always consist of a bit of organizing, plenty of deep breaths and a lot of creativity. Designers are some of the world’s most creative minds, and it isn’t because of their prowess and...

    What is Design Thinking? The right mindset for creative problem solving What is Design Thinking? The right mindset for creative problem solving
    Events and Awards / Featured Stories

    “Lean In” Make People Part of Your Content

    “Lean In” Make People Part of Your Content “Lean In” Make People Part of Your Content
    Featured Stories / Instagram

    How can your brand tackle IGTV? Best practices and more

    How can your brand tackle IGTV? Best practices and more How can your brand tackle IGTV? Best practices and more

Latest news
Explore All Articles

How the Astro-Lion viral video turned from humor to inspiration How the Astro-Lion viral video turned from humor to inspiration

How the Astro-Lion viral video turned from humor to inspiration

August 16, 2018
Careem to test affordable bus service in 4 Egyptian cities next September Careem to test affordable bus service in 4 Egyptian cities next September

Careem to test affordable bus service in 4 Egyptian cities next September

August 15, 2018
The 5-steps guide to becoming irreplaceable asset in your workplace The 5-steps guide to becoming irreplaceable asset in your workplace

The 5-step guide to becoming an irreplaceable asset in your workplace

August 14, 2018
7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign 7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

August 13, 2018
Zayna Aston from YouTube: Be Topical, Valuable and Relatable Zayna Aston from YouTube: Be Topical, Valuable and Relatable

Zayna Aston from YouTube: Be Topical, Valuable and Relatable

August 13, 2018
7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

August 8, 2018
What is Design Thinking? The right mindset for creative problem solving What is Design Thinking? The right mindset for creative problem solving

What is Design Thinking? The right mindset for creative problem solving

August 6, 2018
Hajj Hackathon ends with all-female team win and Egypt in 2nd place Hajj Hackathon ends with all-female team win and Egypt in 2nd place

Hajj Hackathon ends with all-female team win and Egypt in 2nd place

August 5, 2018
“Lean In” Make People Part of Your Content “Lean In” Make People Part of Your Content

“Lean In” Make People Part of Your Content

July 31, 2018
Go from A to Z and get a freebie this summer! Yalla, let’s go Go from A to Z and get a freebie this summer! Yalla, let’s go

Go from A to Z and get a freebie this summer! Yalla, let’s go

July 31, 2018
How purpose-driven products market themselves; ex: Vaseline How purpose-driven products market themselves; ex: Vaseline

How purpose-driven products market themselves; ex: Vaseline

July 31, 2018
Finally you can reserve your home at the new Egyptian capital via online platform Finally you can reserve your home at the new Egyptian capital via online platform

Finally you can reserve your home at the new Egyptian capital via online platform

July 30, 2018

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

Go from A to Z and get a freebie this summer! Yalla, let’s go Go from A to Z and get a freebie this summer! Yalla, let’s go

Go from A to Z and get a freebie this summer! Yalla, let’s go

Hyde Park Developments signs an exclusive global sponsorship with Farida Osman Hyde Park Developments signs an exclusive global sponsorship with Farida Osman

Hyde Park Developments signs an exclusive global sponsorship with Farida Osman

Amazon Prime Day: Crisis calmed with cute dogs after website crash Amazon Prime Day: Crisis calmed with cute dogs after website crash

Amazon Prime Day: Crisis calmed with cute dogs after website crash

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018 Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

Creative

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign 7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

Again, Egypt’s National Football team transportation redesigned! Again, Egypt’s National Football team transportation redesigned!

Again, Egypt’s National Football team transportation redesigned!

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018 Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Shell gives a marketing lesson in how to create an Egyptianized campaign Shell gives a marketing lesson in how to create an Egyptianized campaign

Shell gives a marketing lesson in how to create an Egyptianized campaign

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Latest Campaign
Explore All Articles

North Edge towers brings the 365-Days Northern Coast experience North Edge towers brings the 365-Days Northern Coast experience

North Edge towers brings the 365-Days Northern Coast experience

July 4, 2018
World Cup 2018: KFC advert go viral after Neymar’s injury spectacle World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

July 3, 2018
Google reinforces brand positioning in Egypt with new Ask Google campaign Google reinforces brand positioning in Egypt with new Ask Google campaign

Google reinforces brand positioning in Egypt with new Ask Google campaign

June 19, 2018
The future doesn’t have to be dark; Elios launches futuristic marketing approach The future doesn’t have to be dark; Elios launches futuristic marketing approach

The future doesn’t have to be dark; Elios launches futuristic marketing approach

May 30, 2018
Pepsi: Why you do this? Pepsi: Why you do this?

Pepsi: Why you do this?

May 10, 2018
To spend, or not to spend: That is the question that ABK-Egypt will help you answer To spend, or not to spend: That is the question that ABK-Egypt will help you answer

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

April 23, 2018
Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

April 22, 2018
Lipton is planning to be Egypt’s National Tea for World Cup 2018 Lipton is planning to be Egypt’s National Tea for World Cup 2018

Lipton is planning to be Egypt’s National Tea for World Cup 2018

April 19, 2018

Digital Media

How can your brand tackle IGTV? Best practices and more How can your brand tackle IGTV? Best practices and more

How can your brand tackle IGTV? Best practices and more

July 29, 2018

Instagram’s new long...Read More

Kiki Challenge takes over Egypt but nothing escapes our sarcasm Kiki Challenge takes over Egypt but nothing escapes our sarcasm

Kiki Challenge takes over Egypt but nothing escapes our sarcasm

The best memes and tweets from 2018 FIFA World Cup The best memes and tweets from 2018 FIFA World Cup

The best memes and tweets from 2018 FIFA World Cup

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

Instagram strikes at YouTube with new long-form IGTV app Instagram strikes at YouTube with new long-form IGTV app

Instagram strikes at YouTube with new long-video form IGTV app

Inspiration

How the Astro-Lion viral video turned from humor to inspiration How the Astro-Lion viral video turned from humor to inspiration

How the Astro-Lion viral video turned from humor to inspiration

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

20 entrepreneurship quotes from the world’s richest CEOs 20 entrepreneurship quotes from the world’s richest CEOs

20 entrepreneurship quotes from the world’s richest CEOs

#SheDrives: MENA Brands celebrate new Saudi norm #SheDrives: MENA Brands celebrate new Saudi norm

#SheDrives: MENA Brands celebrate new Saudi norm

Want to be more productive? abandon big houses and go for studios! Want to be more productive? abandon big houses and go for studios!

Want to be more productive? abandon big houses and go for studios!

Entrepreneurship

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees

McDonalds joins Starbucks cup recycling initiative with up to $1M in funding to awardees

Why should entrepreneurs build tribe-like communities? Why should entrepreneurs build tribe-like communities?

Why should entrepreneurs build tribe-like communities?

When and how to start outsourcing your business? When and how to start outsourcing your business?

When and how to start outsourcing your business?

The Startup Reactor is back! Supporting startups for 5 years. The Startup Reactor is back! Supporting startups for 5 years.

The Startup Reactor is back! Supporting startups for 5 years.

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