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  • CAMPAIGNS / Featured Stories

    Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON

    Everybody’s favorite Pharaoh player is back at it on the advertising stage with his newest partnership with oil manufacturer Mobil. Only 5 days away from one of the biggest ad seasons of the year, Mob...

    Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON
    Digital marketing / Featured Stories

    YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

    YouTube Launches Global Cannes Lions Leaderboard: Orange at #3! YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!
    Featured Stories / Ramadan 2019

    NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

    NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019 NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

Latest news
Explore All Articles

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON

June 16, 2019
YouTube Launches Global Cannes Lions Leaderboard: Orange at #3! YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

June 12, 2019
Adzily- Bringing the perks of digital to mass reaching OOH advertising Adzily- Bringing the perks of digital to mass reaching OOH advertising

Adzily: Bringing the perks of digital to mass reaching OOH advertising

June 11, 2019
Egypt Going Anti-Plastic: Brands For Saving The World Egypt Going Anti-Plastic: Brands For Saving The World

Egypt Going Anti-Plastic: Brands For Saving The World

June 9, 2019
How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar” How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar”

How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar”

June 5, 2019
Online Retailers vs Branded E-commerce Stores: What to Choose! Online Retailers vs Branded E-commerce Stores: What to Choose!

Online Retailers vs Branded E-commerce Stores: What to Choose!

June 5, 2019
7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?! 7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

June 2, 2019
Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

June 2, 2019
Careem Egypt: Bringing The Party To You, Ramadan Style Careem Egypt: Bringing The Party To You, Ramadan Style

Careem Egypt: Bringing The Party To You, Ramadan Style

May 31, 2019
Savage Marketing 2019: Big Names, Big Topics, Big Opportunities Savage Marketing 2019: Big Names, Big Topics, Big Opportunities

Savage Marketing 2019: Big Names, Big Topics, Big Opportunities

May 30, 2019
NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019 NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

May 29, 2019
Competition Watchdog Orders Glovo back to Egyptian Market Competition Watchdog Orders Glovo back to Egyptian Market

Competition Watchdog Orders Glovo back to Egyptian Market

May 29, 2019

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

McDonald’s Egypt launches 2-way channel for consumer FAQs McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

The Grand Egyptian Museum and The Awakening Minds The Grand Egyptian Museum and The Awakening Minds

The Grand Egyptian Museum and The Awakening Minds

Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations

Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations

How is Egypt’s Current Image? How is Egypt’s Current Image?

How is Egypt’s Current Image?

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Creative

ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be

ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline 4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

The Preservation Robot: Using SEO to fight for Cultural Diversity online The Preservation Robot: Using SEO to fight for Cultural Diversity online

The Preservation Robot: Using SEO to fight for Cultural Diversity online

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

Social Media Design Trends of 2019 Social Media Design Trends of 2019

Social Media Design Trends of 2019

Latest Campaign
Explore All Articles

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON

June 16, 2019
7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?! 7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

June 2, 2019
Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

June 2, 2019
Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

May 27, 2019
Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win] Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]

Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]

May 22, 2019
Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019? Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

April 24, 2019
Everything I have is because of you, Babyshop Mother’s Day Campaign Everything I have is because of you, Babyshop Mother’s Day Campaign

Everything I have is because of you, Babyshop Mother’s Day Campaign

March 22, 2019
INERTIA is now using the power of sports to grow the brand and business INERTIA is now using the power of sports to grow the brand and business

INERTIA is now using the power of sports to grow the brand and business

March 14, 2019

Digital Media

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3! YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

YouTube Launches Global Cannes Lions Leaderboard: Orange at #3!

June 12, 2019

Egypt makes the head...Read More

Game of Thrones season finale: Water bottle appears onscreen Game of Thrones season finale: Water bottle appears onscreen

Game of Thrones season finale: Water bottle appears onscreen

Officially, Oreo sold in Egypt is halal Officially, Oreo sold in Egypt is halal

Officially, Oreo sold in Egypt is halal

Facebook removes 265 “fake accounts” linked to Israeli Facebook removes 265 “fake accounts” linked to Israeli

Facebook removes 265 “fake accounts” linked to Israeli

Mo Salah’s tweet adding a real human side to winning the Golden Boot 2018-19 Mo Salah’s tweet adding a real human side to winning the Golden Boot 2018-19

Mo Salah’s tweet adding a real human side to winning the Golden Boot 2018-19

Inspiration

Egypt Going Anti-Plastic: Brands For Saving The World Egypt Going Anti-Plastic: Brands For Saving The World

Egypt Going Anti-Plastic: Brands For Saving The World

Online Retailers vs Branded E-commerce Stores: What to Choose! Online Retailers vs Branded E-commerce Stores: What to Choose!

Online Retailers vs Branded E-commerce Stores: What to Choose!

Celebrating the Customer Right: 5 Ways to Celebrate, Engage and Capture Celebrating the Customer Right: 5 Ways to Celebrate, Engage and Capture

Celebrating the Customer Right: 5 Ways to Celebrate, Engage and Capture

Be More Productive at Work: The Superpower of Saying “Hi” and Checking In Be More Productive at Work: The Superpower of Saying “Hi” and Checking In

Be More Productive at Work: The Superpower of Saying “Hi” and Checking In

27 Quotes To Work By To Encourage A Better 2019 27 Quotes To Work By To Encourage A Better 2019

27 Quotes To Work By To Encourage A Better 2019

Entrepreneurship

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

3 types of entrepreneurs you meet at 3 different pools 3 types of entrepreneurs you meet at 3 different pools

3 types of entrepreneurs you meet at 3 different pools

Cairo University opens 2nd cycle of FEPS Business Incubator Cairo University opens 2nd cycle of FEPS Business Incubator

Cairo University opens 2nd cycle of FEPS Business Incubator

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk 7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

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