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Featured Stories / Ramadan 2019

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

Ramadan 2019 is only 3 weeks away and brands and agencies alike are pulling all-nighters to finalize their Ramadan campaigns and strategies. Ramadan may be centuries upon centuries old, but the holy m...

Featured Stories / Interviews

Augmented Reality and Business: Can SMEs join in?

Featured Stories / Social Media

Instagram testing new shopping feature to make online shopping easier

Latest news
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Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

April 24, 2019

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

April 21, 2019

McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

April 14, 2019

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

April 11, 2019

Can Disrupting Industries Improve a Country?

Can Disrupting Industries Improve a Country?

Can Disrupting Industries Improve a Country?

April 11, 2019

TEDxCairoUni to “come, see and conquer” for its 5th year

TEDxCairoUni to “come, see and conquer” for its 5th year

TEDxCairoUni to “come, see and conquer” for its 5th year

April 9, 2019

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

April 7, 2019

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

April 3, 2019

Creative Industry Summit to go to Beirut! and other highlights

Creative Industry Summit to go to Beirut! and other highlights

Creative Industry Summit to go to Beirut! and other highlights

April 1, 2019

Augmented Reality and Business: Can SMEs join in?

Augmented Reality and Business: Can SMEs join in?

Augmented Reality and Business: Can SMEs join in?

March 31, 2019

Facebook Page for Sale | Why Brands should fear/pay Agencies

March 28, 2019

Officially: Careem to become a fully-owned subsidiary of Uber

Officially: Careem to become a fully-owned subsidiary of Uber

Officially: Careem to become a fully-owned subsidiary of Uber

March 26, 2019

Opinions

How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup

Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied

Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

McDonald’s Egypt launches 2-way channel for consumer FAQs

The Grand Egyptian Museum and The Awakening Minds

Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations

How is Egypt’s Current Image?

How is Egypt’s Current Image?

How is Egypt’s Current Image?

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Between Disney show and Gouna Film Festival, Narrative may not have a happy ending

Creative

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

The Preservation Robot: Using SEO to fight for Cultural Diversity online

The Preservation Robot: Using SEO to fight for Cultural Diversity online

The Preservation Robot: Using SEO to fight for Cultural Diversity online

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

Social Media Design Trends of 2019

Social Media Design Trends of 2019

Social Media Design Trends of 2019

The Top 10 Ads on YouTube Egypt of 2018

The Top 10 Ads on YouTube Egypt of 2018

The Top 10 Ads on YouTube Egypt of 2018

Latest Campaign
Explore All Articles

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

April 24, 2019

Everything I have is because of you, Babyshop Mother’s Day Campaign

Everything I have is because of you, Babyshop Mother’s Day Campaign

Everything I have is because of you, Babyshop Mother’s Day Campaign

March 22, 2019

INERTIA is now using the power of sports to grow the brand and business

March 14, 2019

El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes

El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes

El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes

February 6, 2019

Ali Rabee goes crazy for Orange’s new GO package

Ali Rabee goes crazy for Orange’s new GO package

Ali Rabee goes crazy for Orange’s new GO package

January 31, 2019

Best friends with thieves? Ahram security’s newest campaign

Best friends with thieves? Ahram security’s newest campaign

Best friends with thieves? Ahram security’s newest campaign

December 23, 2018

Careem brings wheelchair accessible rides to Alexandria with new CSR initiative

Careem brings wheelchair accessible rides to Alexandria with new CSR initiative

Careem brings wheelchair accessible rides to Alexandria with new CSR initiative

November 22, 2018

CIB dabbling: Targeting Gen Z with new youthful campaign

CIB dabbling: Targeting Gen Z with new youthful campaign

CIB dabbling: Targeting Gen Z with new youthful campaign

November 5, 2018

Digital Media

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

April 11, 2019

With Easter, Eid and...Read More

Facebook Page for Sale | Why Brands should fear/pay Agencies

Instagram testing new shopping feature to make online shopping easier

Instagram testing new shopping feature to make online shopping easier

Instagram testing new shopping feature to make online shopping easier

Google’s newest Ramadan Statistics for Ramadan 2019

Google’s newest Ramadan Statistics for Ramadan 2019

Google’s newest Ramadan Statistics for Ramadan 2019

Master Your Email Marketing Campaign with Insider Tips

Master Your Email Marketing Campaign with Insider Tips

Master Your Email Marketing Campaign with Insider Tips

Inspiration

Be More Productive at Work: The Superpower of Saying “Hi” and Checking In

Be More Productive at Work: The Superpower of Saying “Hi” and Checking In

Be More Productive at Work: The Superpower of Saying “Hi” and Checking In

27 Quotes To Work By To Encourage A Better 2019

27 Quotes To Work By To Encourage A Better 2019

27 Quotes To Work By To Encourage A Better 2019

Learn How To Become Financially Independent And Save More Money

Learn How To Become Financially Independent And Save More Money

Learn How To Become Financially Independent And Save More Money

How To Make Your Popups More Insta Worthy

How To Make Your Popups More Insta Worthy

How To Make Your Popups More Insta Worthy

Stan Lee’s 16 Quotes to Inspire Success in Your Life and Business

Stan Lee’s 16 Quotes to Inspire Success in Your Life and Business

Stan Lee’s 16 Quotes to Inspire Success in Your Life and Business

Entrepreneurship

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

MAYDAY: New roadside assistance app to save the day with ride-hailing-like tech

3 types of entrepreneurs you meet at 3 different pools

3 types of entrepreneurs you meet at 3 different pools

3 types of entrepreneurs you meet at 3 different pools

Cairo University opens 2nd cycle of FEPS Business Incubator

Cairo University opens 2nd cycle of FEPS Business Incubator

Cairo University opens 2nd cycle of FEPS Business Incubator

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk