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  • Featured Stories / World Cup 2018

    Not in Russia? No Biggie! Vodafone IN’s got you covered with special WC package

    World cup mania is ramping up as we weave through our WC matches, and Mohamed Salah finally makes it to the pitch. Egyptians from all over the world have converged in the “Motherland” to show off our ...

    Vodafone IN’s got you covered with special WC package Vodafone IN’s got you covered with special WC package
    Featured Stories / World Cup 2018

    5 non-clichéd Ads for Egypt’s return to FIFA World Cup

    The World Cup is Coming! Top 6 ads for Egypt’s return to get you hyped The World Cup is Coming! Top 6 ads for Egypt’s return to get you hyped
    Featured Stories / News

    Egypt signals strength by becoming first African Regional Supporter of World Cup

    Egypt signals strength by becoming first African Regional Supporter of World Cup Egypt signals strength by becoming first African Regional Supporter of World Cup

Latest news
Explore All Articles

Vodafone IN’s got you covered with special WC package Vodafone IN’s got you covered with special WC package

Not in Russia? No Biggie! Vodafone IN’s got you covered with special WC package

June 20, 2018
Google reinforces brand positioning in Egypt with new Ask Google campaign Google reinforces brand positioning in Egypt with new Ask Google campaign

Google reinforces brand positioning in Egypt with new Ask Google campaign

June 19, 2018
Mohamed Salah’s message to Egyptians ahead of Russia match: 100 Million Strong Mohamed Salah’s message to Egyptians ahead of Russia match: 100 Million Strong

Mohamed Salah’s message to Egyptians ahead of Russia match: 100 Million Strong

June 18, 2018
Mandolin’s Mando joins World Cup mania! Mandolin’s Mando joins World Cup mania!

Mandolin’s Mando joins World Cup mania!

June 18, 2018
WE unites 1990 and 2018 football generations together in one Advert WE unites 1990 and 2018 football generations together in one Advert

WE unites 1990 and 2018 football generations together in one Ad

June 14, 2018
The World Cup is Coming! Top 6 ads for Egypt’s return to get you hyped The World Cup is Coming! Top 6 ads for Egypt’s return to get you hyped

5 non-clichéd Ads for Egypt’s return to FIFA World Cup

June 14, 2018
Egypt signals strength by becoming first African Regional Supporter of World Cup Egypt signals strength by becoming first African Regional Supporter of World Cup

Egypt signals strength by becoming first African Regional Supporter of World Cup

June 14, 2018
One nation, world cup joy: How you will celebrate our first goal in 28-years? One nation, world cup joy: How you will celebrate our first goal in 28-years?

One nation, world cup joy: How you will celebrate our first goal in 28-years?

June 14, 2018
How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

June 13, 2018
Celebrate Egypt’s return to the WC with gold and silver! Brand leads way to new level of souvenirs Celebrate Egypt’s return to the WC with gold and silver! Brand leads way to new level of souvenirs

Celebrate Egypt’s return to the WC with gold and silver! Brand leads way to new level of souvenirs

June 13, 2018
Ramadan Lantern Award Ramadan Lantern Award

YouTube’s Lantern Award returns for Ramadan 2018

June 12, 2018
Vodafone Pepsi Word Cup 2018 Egypt Mohamed Salah Vodafone Pepsi Word Cup 2018 Egypt Mohamed Salah

Mohamed Salah leads Vodafone and Pepsi brilliant Ramadan to World Cup transition

June 11, 2018

Opinions

How World Cup is unintentionally uniting Arab countries How World Cup is unintentionally uniting Arab countries

How World Cup is unintentionally uniting Arab countries

Essam El-Hadary Egypt 45-year-old to the World Cup Essam El-Hadary Egypt 45-year-old to the World Cup

Never mind Mohamed Salah, Egypt’s Essam El-Hadary is the true World Cup phenomenon

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Public Relations

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018 Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt

Digital Buzz: Egyptian Super Powers or, PR Stunt?

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Lets Talk Event is coming to Cairo next November Lets Talk Event is coming to Cairo next November

Dodging the crisis bullet: “Let’s Talk” conference is coming to Cairo next November

Creative

Again, Egypt’s National Football team transportation redesigned! Again, Egypt’s National Football team transportation redesigned!

Again, Egypt’s National Football team transportation redesigned!

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018 Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

Shell gives a marketing lesson in how to create an Egyptianized campaign Shell gives a marketing lesson in how to create an Egyptianized campaign

Shell gives a marketing lesson in how to create an Egyptianized campaign

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Latest Campaign
Explore All Articles

Google reinforces brand positioning in Egypt with new Ask Google campaign Google reinforces brand positioning in Egypt with new Ask Google campaign

Google reinforces brand positioning in Egypt with new Ask Google campaign

June 19, 2018
The future doesn’t have to be dark; Elios launches futuristic marketing approach The future doesn’t have to be dark; Elios launches futuristic marketing approach

The future doesn’t have to be dark; Elios launches futuristic marketing approach

May 30, 2018
Pepsi: Why you do this? Pepsi: Why you do this?

Pepsi: Why you do this?

May 10, 2018
To spend, or not to spend: That is the question that ABK-Egypt will help you answer To spend, or not to spend: That is the question that ABK-Egypt will help you answer

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

April 23, 2018
Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

April 22, 2018
Lipton is planning to be Egypt’s National Tea for World Cup 2018 Lipton is planning to be Egypt’s National Tea for World Cup 2018

Lipton is planning to be Egypt’s National Tea for World Cup 2018

April 19, 2018
You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

April 2, 2018
Mo Salah continues to inspire more Egyptians via anti-drugs campaign Mo Salah continues to inspire more Egyptians via anti-drugs campaign

Mo Salah continues to inspire more Egyptians via anti-drugs campaign

April 2, 2018

Digital Media

Ramadan Lantern Award Ramadan Lantern Award

YouTube’s Lantern Award returns for Ramadan 2018

June 12, 2018

The Lantern Award by...Read More

Facebook’s newest upgrades and Updates; F8 2018 Highlights Facebook’s newest upgrades and Updates; F8 2018 Highlights

Facebook’s newest upgrades and Updates; F8 2018 Highlights

Facebook offers bounty up to $40,000 for reporting rule-violating use of data Facebook offers bounty up to $40,000 for reporting rule-violating use of data

Facebook offers bounty up to $40,000 for reporting rule-violating use of data

YouTube reveals new CPM TrueView advertising model YouTube reveals new CPM TrueView advertising model

YouTube reveals new CPM TrueView advertising model

Facebook collects data about you more than you think: How to clear it for yourself? Facebook collects data about you more than you think: How to clear it for yourself?

Facebook collects data about you more than you think: How to clear it for yourself?

Inspiration

Want to be more productive? abandon big houses and go for studios! Want to be more productive? abandon big houses and go for studios!

Want to be more productive? abandon big houses and go for studios!

Samsung A8 social experiment proves that everyone is beautiful Samsung A8 social experiment proves that everyone is beautiful

Samsung A8 social experiment proves that everyone is beautiful

Step into 2018 with a plan; 10 easy ways to improve your content marketing Step into 2018 with a plan; 10 easy ways to improve your content marketing

Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

Before it’s too late; 7 tips to ensure that you meet deadlines Before it’s too late; 7 tips to ensure that you meet deadlines

Before it’s too late; 7 tips to ensure that you meet deadlines

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Entrepreneurship

When and how to start outsourcing your business? When and how to start outsourcing your business?

When and how to start outsourcing your business?

The Startup Reactor is back! Supporting startups for 5 years. The Startup Reactor is back! Supporting startups for 5 years.

The Startup Reactor is back! Supporting startups for 5 years.

Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview

Explaining Affiliate Marketing as emerging market in MENA region

5 ways to better network at your next conference 5 ways to better network at your next conference

5 ways to better network at your next business event

Google helps MENA startups with expanded Launchpad Accelerator Google helps MENA startups with expanded Launchpad Accelerator

Google helps MENA startups with expanded Launchpad Accelerator

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