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  • Events and Awards / Featured Stories

    Marketing Kingdom will come back again to Cairo next October

    P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just announced that the fourth edition of the event will take place from 17-18 October in Cairo. Recomme...

    Marketing Kingdom will come back again to Cairo next October Marketing Kingdom will come back again to Cairo next October
    Events and Awards / Featured Stories / Interviews

    Woei Hern on unicorns, creativity, getting involved and data.

    Woei Hern on unicorns, creativity, getting involved and data. Woei Hern on unicorns, creativity, getting involved and data.
    Events and Awards / Featured Stories / Interviews

    Looking towards the Future. Dana Griffin on AI, Data and Trust.

    Looking towards the Future. Dana Griffin on AI, Data and Trust. Looking towards the Future. Dana Griffin on AI, Data and Trust.

Latest news
Explore All Articles

To spend, or not to spend: That is the question that ABK-Egypt will help you answer To spend, or not to spend: That is the question that ABK-Egypt will help you answer

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

April 23, 2018
Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

April 22, 2018
Marketing Kingdom will come back again to Cairo next October Marketing Kingdom will come back again to Cairo next October

Marketing Kingdom will come back again to Cairo next October

April 19, 2018
Lipton is planning to be Egypt’s National Tea for World Cup 2018 Lipton is planning to be Egypt’s National Tea for World Cup 2018

Lipton is planning to be Egypt’s National Tea for World Cup 2018

April 19, 2018
Woei Hern on unicorns, creativity, getting involved and data. Woei Hern on unicorns, creativity, getting involved and data.

Woei Hern on unicorns, creativity, getting involved and data.

April 17, 2018
Looking towards the Future. Dana Griffin on AI, Data and Trust. Looking towards the Future. Dana Griffin on AI, Data and Trust.

Looking towards the Future. Dana Griffin on AI, Data and Trust.

April 16, 2018
Facebook offers bounty up to $40,000 for reporting rule-violating use of data Facebook offers bounty up to $40,000 for reporting rule-violating use of data

Facebook offers bounty up to $40,000 for reporting rule-violating use of data

April 15, 2018
Mystery Marketing: How brands are implementing cryptic marketing strategies Mystery Marketing: How brands are implementing cryptic marketing strategies

Mystery Marketing: How brands are implementing cryptic marketing strategies

April 10, 2018
YouTube reveals new CPM TrueView advertising model YouTube reveals new CPM TrueView advertising model

YouTube reveals new CPM TrueView advertising model

April 4, 2018
You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

April 2, 2018
Mo Salah continues to inspire more Egyptians via anti-drugs campaign Mo Salah continues to inspire more Egyptians via anti-drugs campaign

Mo Salah continues to inspire more Egyptians via anti-drugs campaign

April 2, 2018
Facebook collects data about you more than you think: How to clear it for yourself? Facebook collects data about you more than you think: How to clear it for yourself?

Facebook collects data about you more than you think: How to clear it for yourself?

April 1, 2018

Opinions

Mohamed Salah… A Rising Egyptian Ambassador Mohamed Salah… A Rising Egyptian Ambassador

Mohamed Salah… A Rising Egyptian Ambassador

Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years Think Marketing- Consumer Insights- Mega trends that will rule the next 5 years

Consumer Insights: Mega trends that will rule the next 5 years

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

MK-Ania-Jakubowski-To-be-a-Great-Marketer,-You-Need-Also-to-be-a-Great-Leader MK-Ania-Jakubowski-To-be-a-Great-Marketer,-You-Need-Also-to-be-a-Great-Leader

Ania Jakubowski: To be a Great Marketer, You Need Also to be a Great Leader

Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview

Explaining Affiliate Marketing as emerging market in MENA region

Public Relations

Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt

Digital Buzz: Egyptian Super Powers or, PR Stunt?

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Celebrating World Psoriasis Day with awareness campaign; Janssen fights to improve lives

Lets Talk Event is coming to Cairo next November Lets Talk Event is coming to Cairo next November

Dodging the crisis bullet: “Let’s Talk” conference is coming to Cairo next November

Managing & protecting brand reputation in the Middle East, are you doing it right Managing & protecting brand reputation in the Middle East, are you doing it right

Protecting brand reputation in the MENA, are you doing it right?

keeping the business alive at the pool keeping the business alive at the pool

Networking on Vacation; keeping the business alive at the pool

Creative

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Didn’t Like Egypt’s National Football Team’s Plane Design? Look At These Options! Didn’t Like Egypt’s National Football Team’s Plane Design? Look At These Options!

Didn’t Like Egypt’s National Football Team’s Plane Design? Look At These Options!

Brands that stepped up for International Women’s Day 2018 Brands that stepped up for International Women’s Day 2018

Brands that stepped up for International Women’s Day 2018

Social Media Brand Logos Re-Imagined in Social Decay Era Social Media Brand Logos Re-Imagined in Social Decay Era

Social Media Brand Logos Re-Imagined in Social Decay Era

Social Media Design Trends of 2018 Social Media Design Trends of 2018

Social Media Design Trends of 2018

Latest Campaign
Explore All Articles

To spend, or not to spend: That is the question that ABK-Egypt will help you answer To spend, or not to spend: That is the question that ABK-Egypt will help you answer

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

April 23, 2018
Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

April 22, 2018
Lipton is planning to be Egypt’s National Tea for World Cup 2018 Lipton is planning to be Egypt’s National Tea for World Cup 2018

Lipton is planning to be Egypt’s National Tea for World Cup 2018

April 19, 2018
You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

April 2, 2018
Mo Salah continues to inspire more Egyptians via anti-drugs campaign Mo Salah continues to inspire more Egyptians via anti-drugs campaign

Mo Salah continues to inspire more Egyptians via anti-drugs campaign

April 2, 2018
Orange launches one of the most influential Ads of 2018 Orange launches one of the most influential Ads of 2018

Orange launches one of the most influential Ads of 2018

March 31, 2018
Hyundai Egypt takes shot at the World Cup (and one at the Italians too?) Hyundai Egypt takes shot at the World Cup (and one at the Italians too?)

Hyundai Egypt takes shot at the World Cup (and one at the Italians too?)

March 30, 2018
How Cottonil’s “Be Sure” campaign is literally an award winning campaign? How Cottonil’s “Be Sure” campaign is literally an award winning campaign?

How Cottonil’s “Be Sure” campaign is literally an award winning campaign?

March 29, 2018

Digital Media

Facebook offers bounty up to $40,000 for reporting rule-violating use of data Facebook offers bounty up to $40,000 for reporting rule-violating use of data

Facebook offers bounty up to $40,000 for reporting rule-violating use of data

April 15, 2018

We’ve all seen the v...Read More

YouTube reveals new CPM TrueView advertising model YouTube reveals new CPM TrueView advertising model

YouTube reveals new CPM TrueView advertising model

Facebook collects data about you more than you think: How to clear it for yourself? Facebook collects data about you more than you think: How to clear it for yourself?

Facebook collects data about you more than you think: How to clear it for yourself?

Facebook-Cambridge Analytica data leaks: Mark Zuckerberg admits mistakes! Facebook-Cambridge Analytica data leaks: Mark Zuckerberg admits mistakes!

Facebook-Cambridge Analytica data leaks: Mark Zuckerberg admits mistakes!

Vero: The new social media that plans to beat Facebook and Instagram Vero: The new social media that plans to beat Facebook and Instagram

Vero: The new social media that plans to beat Facebook and Instagram

Inspiration

Want to be more productive? abandon big houses and go for studios! Want to be more productive? abandon big houses and go for studios!

Want to be more productive? abandon big houses and go for studios!

Samsung A8 social experiment proves that everyone is beautiful Samsung A8 social experiment proves that everyone is beautiful

Samsung A8 social experiment proves that everyone is beautiful

Step into 2018 with a plan; 10 easy ways to improve your content marketing Step into 2018 with a plan; 10 easy ways to improve your content marketing

Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

Before it’s too late; 7 tips to ensure that you meet deadlines Before it’s too late; 7 tips to ensure that you meet deadlines

Before it’s too late; 7 tips to ensure that you meet deadlines

Why meaningful relationships outside of the office keeps employees happy and satisfied Why meaningful relationships outside of the office keeps employees happy and satisfied

5 Reasons to build friendly relationships outside of the workplace

Entrepreneurship

When and how to start outsourcing your business? When and how to start outsourcing your business?

When and how to start outsourcing your business?

The Startup Reactor is back! Supporting startups for 5 years. The Startup Reactor is back! Supporting startups for 5 years.

The Startup Reactor is back! Supporting startups for 5 years.

Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview Explaining Affiliate Marketing as emerging market; Mahmoud Fathy Interview

Explaining Affiliate Marketing as emerging market in MENA region

5 ways to better network at your next conference 5 ways to better network at your next conference

5 ways to better network at your next business event

Google helps MENA startups with expanded Launchpad Accelerator Google helps MENA startups with expanded Launchpad Accelerator

Google helps MENA startups with expanded Launchpad Accelerator

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