Creative Industry Summit’23: Leading the Way Out of the Creative Plateau
Earlier this week, we attended the Creative Industry Summit (CIS) Annual Festival 2023…
Tired of The Daily Power Cuts? Tabea Mobile App May Have Just Made it Easier
If you've been amongst the unfortunate few who've had to bear Cairo's…
Barbie: A Marketing Case Study that Will Last For Years
Whether you've just spent last weekend reading the Barbie reviews or managed…
RiseUp Retail: A Wave of Empowerment for Egypt’s Retail Industry
Since its establishment 10 years ago, Riseup Summit has long been the…
RiseUp Calls Egypt’s Most Promising Entrepreneurs To Win a Share of $1.5 Million in Africa’s Business Heroes
Africa’s Business Heroes (ABH) is an annual televised competition that grants promising African entrepreneurs a…
Etisalat Egypt’s Ramadan ’23 Commercial: A Star-Studded Reminder to Always Challenge One’s Self
As we closely inspect this year’s Ramadan Ads, we can’t help but…
Egypt’s Entrepreneur Awards’ 3rd Edition Set to Honor the Country’s Trailblazing Business Tycoons
In 2021, Ievents' CEO, Amr Mansi, envisioned paying tribute to Egypt's entrepreneurship…
Take 2: 6 Egyptian Mother’s Day Campaigns that Heroically Honored Women
If there's anything marketing tells us, it's that the most successful campaigns…
iSpark’s Traverse Summit 2023: A Much Needed Vote of Confidence for MENA High Schoolers
Every year, a group of bright-minded high school graduates embarks on the…