Salma Wahby

A marketing graduate who first set foot in the creative industry at 17, Salma is on a mission to narrate the stories behind some of the most iconic businesses and individuals in the MENA region's marketing landscape.
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28 Articles

Creative Industry Summit’23: Leading the Way Out of the Creative Plateau

Earlier this week, we attended the Creative Industry Summit (CIS) Annual Festival 2023…

Salma Wahby By Salma Wahby

Tired of The Daily Power Cuts? Tabea Mobile App May Have Just Made it Easier

If you've been amongst the unfortunate few who've had to bear Cairo's…

Salma Wahby By Salma Wahby

Barbie: A Marketing Case Study that Will Last For Years

Whether you've just spent last weekend reading the Barbie reviews or managed…

Salma Wahby By Salma Wahby

RiseUp Retail: A Wave of Empowerment for Egypt’s Retail Industry

Since its establishment 10 years ago, Riseup Summit has long been the…

Salma Wahby By Salma Wahby

RiseUp Calls Egypt’s Most Promising Entrepreneurs To Win a Share of $1.5 Million in Africa’s Business Heroes

Africa’s Business Heroes (ABH) is an annual televised competition that grants promising African entrepreneurs a…

Salma Wahby By Salma Wahby

Etisalat Egypt’s Ramadan ’23 Commercial: A Star-Studded Reminder to Always Challenge One’s Self

As we closely inspect this year’s Ramadan Ads, we can’t help but…

Salma Wahby By Salma Wahby

Egypt’s Entrepreneur Awards’ 3rd Edition Set to Honor the Country’s Trailblazing Business Tycoons

In 2021, Ievents' CEO, Amr Mansi, envisioned paying tribute to Egypt's entrepreneurship…

Salma Wahby By Salma Wahby

Take 2: 6 Egyptian Mother’s Day Campaigns that Heroically Honored Women

If there's anything marketing tells us, it's that the most successful campaigns…

Salma Wahby By Salma Wahby

iSpark’s Traverse Summit 2023: A Much Needed Vote of Confidence for MENA High Schoolers

Every year, a group of bright-minded high school graduates embarks on the…

Salma Wahby By Salma Wahby