Interviews

Think Marketing 2 weeks ago
Cultivating Esports in MENA and Mobile with ESL’s Thomas Schmidt
The region is definitely starting to make its mark on the one…
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Think Marketing June 25, 2019
IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion
Innovation in today’s world is all about digital transformation; from transforming traditional…
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Think Marketing March 31, 2019
Augmented Reality and Business: Can SMEs join in?
Immersive technologies have been all the rage for the past few years,…
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Think Marketing March 24, 2019
Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China
Economic masters and newspapers all over the world talk about the “China…
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Think Marketing March 8, 2019
Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day
The glass ceiling continues to affect thousands of women in the work…
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Think Marketing March 5, 2019
Creativity and the Brain; training your creativity with JWT’s Bas Korsten
Creativity in advertising and marketing is our lifeblood, our muse and our…
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Think Marketing February 26, 2019
Lucy Aitken on creative effectiveness and successful campaigns
Creative work can be effective, but not always. With the innovation of…
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Think Marketing February 16, 2019
Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]
Last weekend, one of the biggest technology companies in the global payments…
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Think Marketing February 10, 2019
Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future
2018 was a super busy year for the transportation tech industry, with…
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Think Marketing January 20, 2019
Talent in the Digital Era – How can brands become employee-friendly?
At a one-day special event, Edge Innovation Center collaborated with Egypt’s biggest…
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Think Marketing November 5, 2018
Are local audiences ready for AR and VR? CGEVO talks about immersive experience
The local marketing scene continues to be full of potential, talent and…
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Think Marketing September 23, 2018
What you need to know about Egypt’s e-commerce summit [Interview]
With unprecedented smart phone growth, improved connectivity, greater demands of branded products…
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