Interviews

IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion
Featured Stories / Interviews

IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion

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Augmented Reality and Business: Can SMEs join in? Augmented Reality and Business: Can SMEs join in?
Featured Stories / Interviews

Augmented Reality and Business: Can SMEs join in?

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Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China
Interviews

Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China

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Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day
Interviews

Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day

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Creativity and the Brain; training your creativity with JWT’s Bas Korsten Creativity and the Brain; training your creativity with JWT’s Bas Korsten
Interviews

Creativity and the Brain; training your creativity with JWT’s Bas Korsten

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Lucy Aitken on creative effectiveness and successful campaigns Lucy Aitken on creative effectiveness and successful campaigns
Interviews

Lucy Aitken on creative effectiveness and successful campaigns

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Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview] Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]
Interviews

Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]

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Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future
Interviews

Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future

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Talent in the Digital Era – How can brands become employee-friendly? Talent in the Digital Era – How can brands become employee-friendly?
Branding / Interviews

Talent in the Digital Era – How can brands become employee-friendly?

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Are local audiences ready for AR and VR? CGEVO talks about immersive experience Are local audiences ready for AR and VR? CGEVO talks about immersive experience
Interviews / Technology

Are local audiences ready for AR and VR? CGEVO talks about immersive experience

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What you need to know about Egypt’s e-commerce summit [Interview] What you need to know about Egypt’s e-commerce summit [Interview]
Interviews

What you need to know about Egypt’s e-commerce summit [Interview]

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Christian Møller-Holst [Interview]: How CSR can become a profitable business model Christian Møller-Holst [Interview]: How CSR can become a profitable business model
Interviews

Christian Møller-Holst [Interview]: How CSR can become a profitable business model

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Is Ramadan Celeb Marketing still effective? [Interview] Is Ramadan Celeb Marketing still effective? [Interview]
Interviews

Is Ramadan Celeb Marketing still effective? [Interview]

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Zayna Aston from YouTube: Be Topical, Valuable and Relatable Zayna Aston from YouTube: Be Topical, Valuable and Relatable
Events and Awards / Interviews

Zayna Aston from YouTube: Be Topical, Valuable and Relatable

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Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A
Interviews

Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

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Woei Hern on unicorns, creativity, getting involved and data. Woei Hern on unicorns, creativity, getting involved and data.
Events and Awards / Featured Stories / Interviews

Woei Hern on unicorns, creativity, getting involved and data.

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