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Latest Campaigns
Kãí Sokhna Campaign: Marketing Approach for the Sea Creatures [Case Study]
Pepsi and Amr Diab: More Than 20 Years Campaign: Is It Innovative Or An Epic Fail?
Twitter Billboards Ends 2020 With User-Generated OOH Campaign
McDonald’s Creates New Packaging to Give Its Customers New Experience in 2021
Let’s Go Biking: Etisalat Misr Urges People to Bike in New Splendid Initiative
Vodafone’s Message to You: “We Get You”
“Sweetal” OOH Campaign Making Headlines for Its Lack of Creativity
Eva B-White: 1st Egyptian Brand To Redefine Beauty Standards
Shereen Reda & Dhafer L’Abidine Co-Star Etisalat Emerald’s New Bundles Commercial
Vodafone Plus: Creating An Advert Out of Trending Memes
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Interviews
Events and Awards
An Exclusive Interview with Mai Salama and Hashem AlBorno to Tell You All About ESports Summit Event
Think Marketing
September 3, 2020
October 28, 2019
Cultivating Esports in MENA and Mobile with ESL’s Thomas Schmidt
June 25, 2019
IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion
March 31, 2019
Augmented Reality and Business: Can SMEs join in?
March 24, 2019
Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China
March 8, 2019
Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day
March 5, 2019
Creativity and the Brain; training your creativity with JWT’s Bas Korsten
February 26, 2019
Lucy Aitken on creative effectiveness and successful campaigns
February 16, 2019
Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]
February 10, 2019
Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future
January 20, 2019
Talent in the Digital Era – How can brands become employee-friendly?
November 5, 2018
Are local audiences ready for AR and VR? CGEVO talks about immersive experience
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