Interviews
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IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion
Innovation in today’s world is all about digital transformation; from transforming traditional…
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Augmented Reality and Business: Can SMEs join in?
Immersive technologies have been all the rage for the past few years,…
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Should MENA be looking into China’s youth for the future? Zak Dychtwald talks Young China
Economic masters and newspapers all over the world talk about the “China…
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Turning Worriers to Warriors: Defeating the Glass Ceiling on Women’s Day
The glass ceiling continues to affect thousands of women in the work…
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Creativity and the Brain; training your creativity with JWT’s Bas Korsten
Creativity in advertising and marketing is our lifeblood, our muse and our…
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Lucy Aitken on creative effectiveness and successful campaigns
Creative work can be effective, but not always. With the innovation of…
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Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]
Last weekend, one of the biggest technology companies in the global payments…
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Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future
2018 was a super busy year for the transportation tech industry, with…
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Talent in the Digital Era – How can brands become employee-friendly?
At a one-day special event, Edge Innovation Center collaborated with Egypt’s biggest…
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Are local audiences ready for AR and VR? CGEVO talks about immersive experience
The local marketing scene continues to be full of potential, talent and…
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What you need to know about Egypt’s e-commerce summit [Interview]
With unprecedented smart phone growth, improved connectivity, greater demands of branded products…
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Christian Møller-Holst [Interview]: How CSR can become a profitable business model
Audiences are growing more business-savvy by the day, absorbing knowledge and quickly…
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