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Where PR Stands in the New World Order of Media

By Yasmin Hamdi May 15, 2025

Forget the Title—Lead With Heart: The True Meaning of Inclusive Leadership

By Yousr Ezz May 11, 2025

Leveling Up: How Creative Marketing Powers the Gaming Industry

By Chris Ayman May 1, 2025

Digital Marketing

GEO vs. SEO: How Generative AI Is Reshaping the Future of Search Engine Optimization

By Yousr Ezz April 17, 2025

The Curious Case of Mohamed Ramadan’s Brand: Master of Trend or Magnet for Backlash?

By Chris Ayman April 15, 2025

Ramadan 2025 Ad Fails: When Marketing Goes Wrong (And Hilariously So!)

By Yousr Ezz March 27, 2025

The Power of Storytelling in Marketing: How to Connect, Engage, and Inspire

By Chris Ayman February 20, 2025

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Unwraping Fun: How Advent Calendars Are Warming Up Egypt’s Holiday Market

By Farah Muhammed December 30, 2024

Boycott abstract concept

The Boycott Impact: The Rise and Fall of Brands in 2024

By Farah Muhammed December 26, 2024

confusion concept

When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024

By Farah Muhammed December 19, 2024

2025 trends

2025 Playbook: Digital Marketing and Social Media Trends and Fads to Forget

By Farah Muhammed December 16, 2024

Beyond Green: How Sustainability is Transforming MENA’s Economy

By Farah Muhammed December 4, 2024

The Impact of the October 7th Attacks on Israel’s Nation Branding

By Chris Ayman August 22, 2024

Samsung & Wegz: Orchestrating a Vibrant Campaign Strategy “A نفسك في”

By Chris Ayman August 20, 2024

7 Digital Magazines Every Marketer Needs to Master the Science of Marketing

By Chris Ayman July 22, 2024

Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad

By Chris Ayman August 20, 2024

From Pixels to Reality: The Transformative Impact of Gaming on Innovation Across Industries

By Chris Ayman February 25, 2024

Top 7 Must-Watch Shark Tank Egypt Season 2 Episodes of 2023

By Chris Ayman January 2, 2024

Kim Kardashian’s Trending Tragedy: Unethical Marketing Exploits Gaza Massacre for Viral Fame

By Chris Ayman December 26, 2023