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Beyond Green: How Sustainability is Transforming MENA’s Economy

By Farah Muhammed December 4, 2024

The Impact of the October 7th Attacks on Israel’s Nation Branding

By Chris Ayman August 22, 2024

Samsung & Wegz: Orchestrating a Vibrant Campaign Strategy “A نفسك في”

By Chris Ayman August 13, 2024

7 Digital Magazines Every Marketer Needs to Master the Science of Marketing

By Chris Ayman July 22, 2024

Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad

By Chris Ayman July 7, 2024

From Pixels to Reality: The Transformative Impact of Gaming on Innovation Across Industries

By Chris Ayman February 22, 2024

Entrepreneurship

Top 7 Must-Watch Shark Tank Egypt Season 2 Episodes of 2023

By Chris Ayman January 1, 2024

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Kim Kardashian’s Trending Tragedy: Unethical Marketing Exploits Gaza Massacre for Viral Fame

By Chris Ayman December 26, 2023

6 Marketing Trends That Are Expected To Dominate 2024

By Shadwa Hamza December 21, 2023

Palestine Is Not A Trend: Why We Still Need To Talk About Palestine

By Shadwa Hamza December 17, 2023

Zara’s Unethical Marketing Campaign: Exploiting Suffering and Death for Profit

By Chris Ayman December 17, 2023

Is Constantly Using Jingle-Based Adverts A Sign Of Creative Stagnation?

By Shadwa Hamza December 7, 2023

Is It Possible For AI To Replace Human Writers?

By Shadwa Hamza December 7, 2024

The Significance of Business Narratives: Unlocking The Power of Storytelling

By Shadwa Hamza November 27, 2023

How The Genocide In Gaza Transformed Content Creation

By Shadwa Hamza December 17, 2023

The Importance Of Boycotting: Can It Make A Change?

By Shadwa Hamza December 17, 2023

20 Israeli Companies That You Need To Stop Dealing With

By Shadwa Hamza December 17, 2023

5 Sings You’re Being Emotionally Abused At Work

By Shadwa Hamza October 11, 2023

Unforgetable Egyptian Brands And Why People Can’t Let Them Go

By Shadwa Hamza October 1, 2023