Celebrating Egypt’s Best Ramadan Campaigns: The People’s Choice Ramadan Awards by Creative Industry Summit
Ramadan season is known to be the month of creativity on Egyptian…
A Decade of Creativity: How Creative Industry Summit Redefined the Future of Creativity in MENA
Creating an event that lasts a decade is not easy. Many events…
Stop Hiding, Start Banking: Alex Bank’s Campaign for Financial Security
Storing money at home is a common practice, Alex Bank has launched…
When Marketing Empowers: Essence Adverts Purpose Driven Ad Campaigns
It’s rare nowadays to find an agency that balances creativity with a…
Egypt’s Entrepreneur Awards 2024: Honoring the Rising Entrepreneurs Shaping the Future
Supporting and recognizing our country’s entrepreneurs is very important because it shows…
The PR Smith’s SOSTAC® Plan: A Comprehensive Guide to Strategic Planning
One of the most effective frameworks for strategic planning is PR Smith’s…
Al Ahly Sabbour’s SUMMER Project: Where 30 Years of Expertise Meets Evolving Strategies
In the ever-evolving real estate market, establishing a presence is just the…
10 Proven Steps to Create LinkedIn Content That Drives Engagement
Creating content for LinkedIn requires a strategic approach that resonates with your…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
The Impact of the October 7th Attacks on Israel’s Nation Branding
National branding is a complex, multifaceted concept that weaves together a country's…
Rethinking Real Estate: The Power of Humor in Hyde Park’s Seashore Campaign
New and trendy marketing tactics are important for a campaign’s success. It…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…