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Every Ramadan season each year brands embrace their utmost creativity to grab the attention of as many audiences as possible. Each year’s competition gets more challenging due to the change and the upgrading in the marketing world. Each year new trends rise and new apps join the market which can help the brand diversify its content and messages. The banking sector each year has strong competition between many campaigns. The competition between each bank’s campaign is a learning curve for many marketers. Each campaign wants to deliver its messages the more the message is clear the more it is understood by the audience.
In this article, we delve into the dynamic landscape of Ramadan marketing in Egypt, focusing specifically on the strategies employed by various banks to captivate audiences during this auspicious month. From motivational narratives to humorous anecdotes, each campaign represents a calculated effort to resonate with consumers, drive brand affinity, and ultimately, secure a competitive edge in the market.
Year After Year: The Sustainable Brand Message of Banque Misr’s Motivational Ramadan Approach
Banque Misr #عاش Ramadan campaign is one of the most uplifting and motivational campaigns so far in this year’s Ramadan. The symbols in the ad and showing how Egyptian citizens are working hard give you a sense of motivation. The song is very cheerful to hear thanks to the sound of the singer Ahmed Saad.
Each year Banque Misr takes the direction of motivating the audience with its Ramadan campaign. Many people have enjoyed Banque Misr campaigns throughout the years. The question here is do they still need to make the same direction each Ramadan or do they need to change it?
Made in Egypt, Backed by NBE: Highlighting Local Manufacturing in Ramadan
Supporting local manufacturing and brands is a very strong message, especially at this time. National Bank of Egypt (NBE) took this smart direction in this year’s Ramadan campaign.
The shots in the campaign showed how Egyptians were working in their factories and manufacturing the products. This gives you a sense of success and pride in how your country produces its products for the market. The second reason why this direction is smart is because now it is the time to switch from global to local.
Banking on Jokes: Agricultural Bank of Egypt’s Funny Campaign for Small Businesses
The comedic campaigns can have a very strong appeal to the audience. The Agricultural Bank of Egypt took the comedic direction in this year’s Ramadan campaign with two ad copies #راعى_ارض_مصر. The dialogue between two friends in both copies is very funny and smart in elaborating the campaign’s message.
The campaign highlights that the bank helps small businesses to grow and strive in the market. This is a very strong message especially now many people are focusing on owning their private businesses.
Backing the Future: Banque du Caire’s Ramadan Campaign Encourages Local Youth and Products
Banque du Caire is the second supporter of local brands and youth products this year’s Ramadan. The campaign features the singer Amir Eid and the actress Amina Khalil buying Egyptian-made products. They also bought local clothing brands that are made by youth.
The message of the campaign is nice and motivates Egyptians especially youth to begin their careers and they will be supported. The second message is for the audience to give a chance to local products and brands to flourish and dominate the market.
Oufa’s Back!: EGbank Revives Oufa to Champion Freelancers in Ramadan Campaign
The fan-favorite Oufa is back in EGbank’s 2024 Ramadan campaign #عملنا_حساب_الفريلانسرز. Oufa dominated the TV screens from almost 7 years ago in 2017. The campaign was one of the most iconic Ramadan campaigns ever#انت_محدش_بیعملك_حساب_احنا_عملنالك_بنك.
This year EGbank surprised all of the audience with the return of the character Oufa. This year it comes with a new twist, Oufa now is a freelancer in 9 different copies and he faces problems as people can’t understand the type of his work and the clients are always requesting tasks from him even during his holidays. Nobody cares about him except EGbank is here for him.
The campaign is very funny and it touches the youth because nowadays many youths are freelancers. The idea of older people not understanding what kind of job Oufa is doing is what freelancers face at this time.
Al Baraka Bank Egypt’s Uplifting Ramadan Campaign for Startups
A warm direction with Al Baraka Bank Egypt. The behind the campaign is that start-up businesses require to be nourished and it will take time when you open a new business to gain recognition and reach success.
Al Baraka Bank Egypt this year’s Ramadan campaign #شركاء_في_الإنجاز highlights these key points warmly and optimistically. The campaign also shows that Al Baraka Bank Egypt is your partner in success.
A 40-Year Journey: Ebank’s Ramadan Campaign Highlights Longstanding Client Support
Having the client’s back throughout his or her journey is the direction of Ebank’s Ramadan campaign 2024. The 40-year journey of Ebank on how the bank supported its clients until they reached their goals with their businesses. Increases the brand credibility.
The campaign featured Karim Kassem and Aly Kassem as best friends who have dreams and they were able to achieve them with hard work, dedication, and the help of Ebank.
Jingles for Efficiency: QNB Al Ahli’s Lighthearted Ramadan Campaign Promises Easier Banking
QNB Al Ahli will make life easier for you now. This is the direction of the bank’s campaign in Ramadan 2024. The idea behind it is that QNB is here for you and will make all the banking services easy.
The campaign is funny and uses jingles and the campaign featured the one and only Ahmed Helmy. Using jingles is a smart idea because people remember jingles for a long time.
The Verdict is Yours: Who Won Ramadan 2024’s Challenge of the Egyptian Bank Ads?
In conclusion, the Ramadan season witnesses a vibrant competition among Egyptian banks to capture the hearts and minds of the audience through creative and impactful campaigns. Each year, the challenge intensifies as trends evolve and new marketing avenues emerge.
Ultimately, the success of these campaigns lies in the hands of the audience. Each campaign strives to deliver its message clearly, aiming to connect with and leave a lasting impression on viewers. As the curtains close on Ramadan 2024’s challenge of Egyptian bank ads, the verdict rests with the audience, whose enjoyment and perception of creativity will determine the winner of this annual marketing showdown.
The banking sector is all about competition during Ramadan. Each bank embraced its creativity in its campaigns now it is the audience’s time to judge. From your point of view which campaign did you enjoy the most and did you find it most creative?
