Three weeks have passed since Israel started the genocide against Palestinians in Gaza. Throughout these 3 weeks, we have been witnessing beautiful acts of humanity from Egyptians and people, starting from the donations to the boycott.
Today we brought you 7 Egyptian brands that have taken a huge step in supporting Palestine.
Edita
After many speculations about the brand, whether it’s Egyptian or not, Edita made an official statement.
Ever since the boycott started many people have been trying to figure out which brand is 100% Egyptian and which isn’t. Unfortunately, there are many brands that people thought were not purely Egyptian and were included in the boycott when in fact, they were. One of these brands is Edita.
Edita is the mother company that owns Molto, HOHOs, Twinkies, Mimix, and many other sub-brands. Many people claimed it wasn’t Egyptian and people should boycott it until a couple of days ago, Edita broke its silence.
Edita has published a statement on its social media platforms asserting that it is 100% an Egyptian brand and that it collaborated with Misr El-Kheir Organization to aid the Palestinians living in Gaza who are currently going through a genocide.
Vodafone Egypt
Right after Israel cut off the internet and communications in Gaza, the prominent telecom company made a very important decision.
The night the massacre happened in Gaza at the hands of the terrorist IDF, the Egyptian people called for our Telecom companies to provide coverage for Palestinians since Israel cut off everything ending in their complete isolation.
It didn’t take much time until Vodafone announced it would be building towers on Rafah borders to bolster Gaza’s Network.
Telecom Egypt (WE)
Just like Vodafone, WE decided to take a step and help Gaza.
Egyptians didn’t call for just Vodafone to step up and aid Palestinians, they called out for all telecom companies, but another Telecom company responded to this call, WE (Telecom Egypt).
A news platform announced that WE will be joining Vodafone to build communication towers on the Rafah border.
Juhayna
Another Egyptian brand also joined the list and helped Palestinians with a huge amount of donations.
Juhayna has made an announcement on all of its social media platforms stating that it has collaborated with Egypt Food Bank, Egyptian Red Crescent, and Tahya Misr Organization and donated essential products to support Palestinians in Gaza.
The announcement included a very creative design that said “The People of Juhayna Stand With Palestine” and the word “Palestine” was designed in the form of the Juhayna workers.
Buffalo Burger
The burger brand decided to support Palestine differently.
Buffalo Burger started supporting Palestine when it first added the Palestinian flag to its profile photo and posted a design that said: “We Support Palestine”. Besides making donations to Gaza, the brand posted on its social media platforms assuring its customers that it is 100% Egyptian and that it is joining the boycott by replacing its beverages and other products with Egyptian ones.
For example, they have added to their combo meals Egyptian mineral water brands and juice instead of Pepsi.
TBS
The famous Egyptian bakery shop has shown a very unique way of supporting Palestine.
Just like all brands, TBS has donated 20% of its coffee sales to aid Gaza and started one of the most meaningful initiatives as it changed the design of its cups; the brand removed its logo and replaced it with the Palestinian flag.
Breadfast
Breadfast is a famous Egyptian application that serves your household needs and it is also helping Gaza.
Breakfast has announced on its Facebook that it is donating 20% of its revenue to Gaza through Mersal Foundation as part of the Egyptian National Alliance for Civil & Development Work.
https://www.facebook.com/Breadfast/posts/pfbid087qnyjvhYNowE7aoU2uMRFHxR6AekJXcbCdo2VtEQUfLFnGSxaEaechCdBrnvd64l
Unfortunately, we have nothing else to do but pray our hearts out for our Palestinian brothers and sisters and we hope more brands support Gaza.
Keep supporting Egyptian brands so they can support Palestine.
