• Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • Think-Marketing-Article-Timeless-Creative-Slogans-&-Brand-Taglines

    How to Create Timeless Creative Slogans & Brand Taglines

    Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
  • Customized Marketing; Mountain View changing the game with iApartment

    Customized Marketing; Mountain View changing the game with iApartment

    As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
  • 5 apps that everyone in the creative field needs

    Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
  • iPhone 8 Leaked? Apple’s newest iPhone design

    One of the main reasons why Apple has become an international phenomenon is not only due to its stylish and hipster friendly phones, but due to late CEO Steve Jobs’s secretive nature. His secretive nature, continued by the company’s current CEO Tim Cook, made fans into fanatics; searching the...
  • Smart Turbo 7: Affordable 4G the Vodafone way

    Vodafone, the red giant of Egypt, continues to expand its already large and diverse portfolio of goods and services. The telecommunications network continues to pave its way to be the home of Smartphones with a family of smartphones lately introduced to the Egyptian market and with its latest 4G...
  • having-fun-stalking-Mountain-View’s-giant-duck

    Duck Mania; having fun stalking Mountain View’s giant duck?

    After the end of the Ramadan marketing race, summer may typically be a slow time for marketing, but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. While Vodafone and Pepsi are focusing on Amr Diab’s new album teaser;...
  • How devoted is Cook Door in keeping consumers delighted?

    For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience and grow meaningful personalized connections. Every brand reaction...
  • Vodafone tops the charts for Ramadan Ads Performance once again

    Vodafone tops the charts for Ramadan 2017 digital performance, why?

    Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
  • Think Marketing checks up on whether brands are learning from last year's Ramadan

    Ramadan campaigns 2016 vs 2017

    Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
  • Marakez surprises Zamalek residents

    To celebrate the holy month of Ramadan, real estate developers Marakez and Tatweer Misr have decided to go a different route when it comes to the usual month-long marketing bonanza of Ramadan. While real estate brands mainly focus on having as many billboards and TV spots as possible, community oriented marketing is not a...
  • Think-Marketing-Article-2017-EgyptAir-celebrating-85-Years-of-success-with-failure-advertising

    EgyptAir celebrating 85 Years of success with advertising failure

    Egyptian National Airline “EgyptAir” is celebrating 85 years of service this year and have released a new advertisement to celebrate.  The ad tagline chosen to celebrate their anniversary as “flying from the heart of Egypt, to the heart of the world.” The company, established in 1932, was one of...
  • Think-Marketing-Article-Mandolin-ramadan-2017-campaign

    Mandolin strikes again!

    As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
  • Think-Marketing-Article-2017-Ramadan-campaigns-Etisalat-celebrates-its-10-year-anniversary

    Etisalat dedicate its Ramadan campaign for the 10-year anniversary celebration

    The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
  • Think-Marketing-Article-Dubai-became-the-first-city-in-the-world-to-have-its-own-Microsoft-Office-font

    Dubai became the first city in the world to have its own Microsoft Office font

    Dubai remains ahead of the curve as the city of excess and iconic scenes with the launch of its very own font. The UAE city has recently released Dubai Font, a customized font inspired by the city and modernity. According to the font’s website, it “celebrates the union of...