• Managing & protecting brand reputation in the Middle East, are you doing it right

    Protecting brand reputation in the MENA, are you doing it right?

    As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell. But that usually...
  • Telecom-Egypt-releases-its-exclusive-version-of-Egypt-vs.-Congo-match-coverage

    Telecom Egypt releases its exclusive version of Egypt vs. Congo match coverage

    As many as 90,000 supporters crowded into the Borg El-Arab Stadium near the Mediterranean city of Alexandria for Sunday’s match. Millions more watched in expectation at home. On the historical match between Egypt and Congo in their 5th round Group E clash of the 2018 World Cup qualifiers, Telecom...
  • vodafone-global-brand-re-positioning

    Vodafone Launches New Visual Brand Identity

    Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania. Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. Staying in place will...
  • 5 ways to better network at your next conference

    5 ways to better network at your next business event

    Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy too, just bring someone along, but to actually leverage the potential power of networking? That’s scary. Going to a conference is about finding new ideas, opportunities and meeting new...
  • Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • Think-Marketing-Article-Timeless-Creative-Slogans-&-Brand-Taglines

    How to Create Timeless Creative Slogans & Brand Taglines

    Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
  • Customized Marketing; Mountain View changing the game with iApartment

    Customized Marketing; Mountain View changing the game with iApartment

    As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
  • 5 apps that everyone in the creative field needs

    Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
  • iPhone 8 Leaked? Apple’s newest iPhone design

    One of the main reasons why Apple has become an international phenomenon is not only due to its stylish and hipster friendly phones, but due to late CEO Steve Jobs’s secretive nature. His secretive nature, continued by the company’s current CEO Tim Cook, made fans into fanatics; searching the...
  • Smart Turbo 7: Affordable 4G the Vodafone way

    Vodafone, the red giant of Egypt, continues to expand its already large and diverse portfolio of goods and services. The telecommunications network continues to pave its way to be the home of Smartphones with a family of smartphones lately introduced to the Egyptian market and with its latest 4G...
  • having-fun-stalking-Mountain-View’s-giant-duck

    Duck Mania; having fun stalking Mountain View’s giant duck?

    After the end of the Ramadan marketing race, summer may typically be a slow time for marketing, but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. While Vodafone and Pepsi are focusing on Amr Diab’s new album teaser;...
  • How devoted is Cook Door in keeping consumers delighted?

    For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience and grow meaningful personalized connections. Every brand reaction...
  • Vodafone tops the charts for Ramadan Ads Performance once again

    Vodafone tops the charts for Ramadan 2017 digital performance, why?

    Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
  • Think Marketing checks up on whether brands are learning from last year's Ramadan

    Ramadan campaigns 2016 vs 2017

    Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
  • Marakez surprises Zamalek residents

    To celebrate the holy month of Ramadan, real estate developers Marakez and Tatweer Misr have decided to go a different route when it comes to the usual month-long marketing bonanza of Ramadan. While real estate brands mainly focus on having as many billboards and TV spots as possible, community oriented marketing is not a...