• Vodafone tops the charts for Ramadan Ads Performance once again

    Vodafone tops the charts for Ramadan 2017 digital performance, why?

    Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
  • Think Marketing checks up on whether brands are learning from last year's Ramadan

    Ramadan campaigns 2016 vs 2017

    Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
  • Marakez surprises Zamalek residents

    To celebrate the holy month of Ramadan, real estate developers Marakez and Tatweer Misr have decided to go a different route when it comes to the usual month-long marketing bonanza of Ramadan. While real estate brands mainly focus on having as many billboards and TV spots as possible, community oriented marketing is not a...
  • Think-Marketing-Article-2017-EgyptAir-celebrating-85-Years-of-success-with-failure-advertising

    EgyptAir celebrating 85 Years of success with advertising failure

    Egyptian National Airline “EgyptAir” is celebrating 85 years of service this year and have released a new advertisement to celebrate.  The ad tagline chosen to celebrate their anniversary as “flying from the heart of Egypt, to the heart of the world.” The company, established in 1932, was one of...
  • Think-Marketing-Article-Mandolin-ramadan-2017-campaign

    Mandolin strikes again!

    As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
  • Think-Marketing-Article-2017-Ramadan-campaigns-Etisalat-celebrates-its-10-year-anniversary

    Etisalat dedicate its Ramadan campaign for the 10-year anniversary celebration

    The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
  • Think-Marketing-Article-Dubai-became-the-first-city-in-the-world-to-have-its-own-Microsoft-Office-font

    Dubai became the first city in the world to have its own Microsoft Office font

    Dubai remains ahead of the curve as the city of excess and iconic scenes with the launch of its very own font. The UAE city has recently released Dubai Font, a customized font inspired by the city and modernity. According to the font’s website, it “celebrates the union of...
  • Think-Marketing-Article-2017-Abla-Fahita-Brand-integration-done-right

    Abla Fahita: Brand integration done right!

    Good product placement is hard to accomplish in today’s skeptical youth, it was easier for marketers to simply pay a small amount of money to have a character of a movie to use an item back in the Golden age of movies. Now however, it costs a small fortune...
  • Think-Marketing-Article-2017-TECNO-Mobile-Launches-Camon-CX-in-Egypt

    TECNO Mobile Launches Camon CX in Egypt

    Revealed Monday night, African mobile phone manufacturer TECNO Mobile has officially launched their newest model into the Egyptian market, the Camon CX. The Ritz Carlton’s Al Qahirah hall was filled as guest talkers stood on stage to speak about what could be the future of affordable selfie camera phones....
  • How-to-bring-new-life-to-your-brand-by-changing-font’s-typeface

    How to bring new life to your brand by changing font’s typeface?

    Many businesses have decided to take this step and update their brand identity through a small change, a font change. Companies have been changing their fonts to improve their brand, either by emphasizing its strength and age such as Volkswagen or by focusing on refreshing their look to reach...
  • Can you show off your quality selfie

    Can you show off your quality selfie? This hashtag wonders!

    Selfies. A self-portrait where someone does crazy things to get that one awesome photo that everyone will like. It is when your friend asks you to climb table so you could get his/her best angle, when you turn around in a circle to get the best light on your...
  • Coca Cola brings Egyptian cities to its bottles

    The country on a can; Coca Cola Egypt latest campaign

    Coca Cola go crazy for good again with its brand new campaign launched today. A bold move from the soda giant, as its battle with Pepsi over dominance and popularity continues. Recommended ➤ How Pepsi and Coke become Frenemies Removing the name from its can or bottle would not...
  • Think-Marketing-Google-launches-AutoDraw-to-create-fast-and-simple-drawing

    Google launches “AutoDraw” to create fast and simple drawing

    Google wants to help you unleash your inner artistic skills and Picasso. The idea is pretty simple. You draw up whatever. Once you are done, Google matches whatever you have done with its own data base of art. Google’s AutoDraw is a new kind of drawing tool. It pairs machine...
  • Careem-Calls-for-Community-Support-to-Victims-of-Recent-Terrorist-Attacks-in-Egypt

    Careem is providing free rides for people going to hospitals to donate blood

    Careem is providing free rides for people going to hospitals to donate blood and support the victims of the latest terror attacks on Mar Girgis church in Tanta and St. Mark Coptic Cathedral in Alexandria. This initiative stems from the company’s commitment to the local community in response to...
  • DMS-rolls-out-brand-makeover-and-reveals-new-slogan

    DMS rolls-out brand makeover and reveals new slogan

    Digital Media Services (DMS), the digital services brand of the Choueiri Group, has started an exhaustive rebranding exercise to reveal a new visual identity. Speaking on the DMS Stage at STEP 2017, DMS’ Chief Operating Office Michel Malkoun stated that “The DMS media stage will be featuring the top most speakers...