Branding
Marketing, PR & Digital Marketing Branding Strategy
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Analyzing the Qatar 2022 World Cup Logo: Culturally Relevant or, Utterly Baffling?
Qatar won the the right to host the 2022 World Cup in…
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Vodafone To Be Porsche’s Formula E Team Official Communications Partner
What does telecom giant Vodafone Group and famed speedster manufacturer Porsche have…
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Burger King KSA Pushes Localization With New Arabic Alphabet Letter
Burger King Saudi Arabia has something to say about how you pronounce…
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Let’s Get Creative: Juhayna Vs Domty packaging design revamp
Competition for a place in a shopper’s cart grows fiercer and harder…
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Be The Next 007 You Want To Be With The Traveler Suit by Concrete
Talk about another Iconic campaign by fashion brand, Concrete, as they tackle…
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Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways
Late last year, we announced that the world’s most creative festival, Cannes…
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Mohamed Salah’s Brand Value | Case Study
As the AFCON’s final match is set between Senegal and Algeria, people…
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How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar”
Said to be biggest movie of Eid, and possibly the summer’s biggest…
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Cadbury’s New Positioning Makes Being Good Less of a Challenge
While the world continues to grow into a hard and cold place,…
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Meet TUT: Egypt reveals 2019 AFCON Mascot
King Tut, the footballer Pharaoh, has been unveiled to be the official…
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ASMR and Brands: Ads Show Just How Much of A Pleasure Food Can Be
The internet is full of strange and odd pleasures, and one of…
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4 Ways to Stay Ahead in Retail 2019: incorporating online and offline
Rapid change and adaptability are retail today’s main buzzwords, words that must…
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