• Nile X Smartphone

    SICO Technology launches the first promo video for Nile X Smartphone

    As the launch of the Egyptian-made phone comes near, their marketing campaign has kicked into gear, and with that comes their newest video release. A 49 SEC to the point video announced the release of the first Android phone that is actually “Made In Egypt” The video starts with...
  • Meet first Egypt-made smartphone NILE X

    Meet first Egypt-made smartphone NILE X

    Egypt’s Ministry of Communication and Information Technology has unveiled today the specifications of the first Egypt-made, Nile X, smartphone at Cairo ICT 2017. Manufactured by the Ministry of Communication-affiliated SICO Technology, the smart phone was made with 400 million Egyptian pounds in investment in the company’s factory in Assiut....
  • Formula 1 rebrands 30 year old logo

    Formula 1 rebrands iconic 30-year old logo

    Formula One unveiled a new logo at the season-ending Abu Dhabi Grand Prix on Sunday as the first step in the rebranding of the U.S-owned racing championship. The previous logo and trademark was used by the championship since 1993. The new identity cements a year of change for F1,...
  • Cultural Marketing: Barbie finally makes a Hijab wearing doll

    While most young girls around the world are accustomed to playing with Barbie dolls that are dressed in fashionable and sometimes sexy dresses. Hijabs and Niqab have become an international discussion, usually due to bad situations. Well, they are back in the news, but finally the international community is...
  • ‘What The Font’ You’ll never need to ask with this app

    One of the most annoying things that can happen to a designer, or even a business owner, is looking for a font. Especially when an old designer leaves and you are left trying to figure out what font they used for your branded content. Well for you, and those...
  • Think-Marketing-Article-2017-Egyptian-Super-Powers-PR-Stunt

    Digital Buzz: Egyptian Super Powers or, PR Stunt?

    Feats and acts of superhuman abilities are usually best left in the imagination of the movies; dreams of having superpowers are always best left as dreams and to be watched on TV. But in truth, we humans are far more capable than we seem. For years, we have heard...
  • Managing & protecting brand reputation in the Middle East, are you doing it right

    Protecting brand reputation in the MENA, are you doing it right?

    As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell. But that usually...
  • Telecom-Egypt-releases-its-exclusive-version-of-Egypt-vs.-Congo-match-coverage

    Telecom Egypt releases its exclusive version of Egypt vs. Congo match coverage

    As many as 90,000 supporters crowded into the Borg El-Arab Stadium near the Mediterranean city of Alexandria for Sunday’s match. Millions more watched in expectation at home. On the historical match between Egypt and Congo in their 5th round Group E clash of the 2018 World Cup qualifiers, Telecom...
  • vodafone-global-brand-re-positioning

    Vodafone Launches New Visual Brand Identity

    Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania. Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. Staying in place will...
  • 5 ways to better network at your next conference

    5 ways to better network at your next business event

    Entering a conference is simple, you walk in, register and find a seat. Finding someone to talk to is easy too, just bring someone along, but to actually leverage the potential power of networking? That’s scary. Going to a conference is about finding new ideas, opportunities and meeting new...
  • Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • Think-Marketing-Article-Timeless-Creative-Slogans-&-Brand-Taglines

    How to Create Timeless Creative Slogans & Brand Taglines

    Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
  • Customized Marketing; Mountain View changing the game with iApartment

    Customized Marketing; Mountain View changing the game with iApartment

    As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
  • 5 apps that everyone in the creative field needs

    Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
  • iPhone 8 Leaked? Apple’s newest iPhone design

    One of the main reasons why Apple has become an international phenomenon is not only due to its stylish and hipster friendly phones, but due to late CEO Steve Jobs’s secretive nature. His secretive nature, continued by the company’s current CEO Tim Cook, made fans into fanatics; searching the...