Author: Think Marketing

CLEAR supporting youth at risk through Nafas displaying a true brand purpose

Sports has the effect of inspiring and supporting people, through good and bad times; it has the ability to inspire change, and encourages people to challenge themselves and make their lives better. Football has been lucky enough to be one of those sports that has been able to move people deeply, and has been able to change perceptions of poverty and homelessness all around the world. This year, U...

Silicon Valley final season: Watch Pied Piper, CEO testify before Congress!

Despite fitting a certain niche, Silicon Valley has been attempting to showcase an entrepreneurial lifestyle and communicate the ups and downs and some of the most common challenges startups encounter during its development journey that some might not understand and some might not care about. HBO is scheduling one last season for Silicon Valley this fall. The seven-episode final season of the Emmy...

Burger King KSA Pushes Localization With New Arabic Alphabet Letter

Burger King Saudi Arabia has something to say about how you pronounce its name, and it’s both funny and relatable. Since July, the international burger brand has been playing around with a funny and very localized issue that has caused the brand some grief apparently in primarily Arabic speaking countries such as Saudi Arabia. The brand has decided to accept and embrace its flaw by tackling the is...

Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons

After weeks of teasing this year’s finalists, Google has finally released the winner of the Google Lantern Awards 2019. Maybelline New York was announced yesterday morning as this year’s winner, beating out several major regional telecoms, and another makeup brand. This is the first beauty brand to win the award which aims to recognize powerful advertising campaigns by MENA’s advertisers, creative...

Be The Next 007 You Want To Be With The Traveler Suit by Concrete

Talk about another Iconic campaign by fashion brand, Concrete, as they tackle a new iconic look; the James Bond Archetype. What is the James Bond Archetype? A sophisticated renegade who always looks good in a suit during action sequences, a vibe that Concrete pulls off with their newest campaign for their brand-new mix and match Traveler Suit. Shifting away from their classic monochromatic look fr...

Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways

Late last year, we announced that the world’s most creative festival, Cannes Lions, was to open up shop in Cairo through its new official representatives, The Worx. Since their announcement, The Worx and partner Amr El Tobgi have been busy preparing for several launches and events. Last week, the team opened its doors to a special invite-only screening of some of 2019’s biggest winners at Cannes L...

Sports Support Beyond Football: Inertia’s Olympic Athletes Wins Gold

AFCON has officially ended with a happy ending for Algeria, and it is time once more to shine the spotlight on young sports players outside of the football field. As young Olympians prepare for the 2020 Winter and 2022 Summer Youth Olympics, it is important to remember just how a sliver of support is enough to help athletes push and overcome obstacles, and by simply celebrating wins, we are fannin...

Shoelace: Google’s Newest Attempt At Social Networking Apps

After the not-so tragic loss of Google + earlier this year, Google is jumping back into the social networking game with a brand-new platform. The internet giant is looking to breaking into the social media/networking atmosphere with a new platform named Shoelace; as in “tie people together based on their interests — like two laces on a shoe” according to the app’s website. Shoelace is a hype...

Mohamed Salah’s Brand Value | Case Study

As the AFCON’s final match is set between Senegal and Algeria, people have begun to compare the two country’s star players with Liverpool Right Winger and national star Mohamed Salah. Senegal’s Sadio Mané and Algeria’s Riyad Mahrez are at the top of their game in their respective national teams, but how do they compare to Mo Salah? Mo Salah is not only one of the top players of the world at the mo...

Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change”

Plastic Waste and its effect on the earth continue to be powerful subjects, subjects that local brands and governmental bodies have begun to approach and find solutions for. With the giant uproar at the beginning of AFCON, and with stadiums being famous for being left in terrible states after matches, it was one of the most perfect times for a brand to attack the issue of plastic waste during a ti...

How To Measure Your Summer Popup’s Success

With the summer heat rising fast and crowds continue to overcrowd beaches nationwide, popups are everywhere. While many maintain booths during the full course of the summer months, some may choose to provide short bursts, but with either case, do brands truly understand how to measure the success of their popups? Many consider success to be focused on the products sold, but popups are used for a v...