-
As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell. But that usually...
-
Egypt launched a campaign with the Italian football team AS Roma with the aim to lure Italian tourists to the country. The agreement has been signed between the Italian club AS Roma and an Egyptian tourism office in Italy. The move by the Egyptian tourism ministry comes one day after it...
-
The future is in small business economy led by young dreamers who are today and tomorrow’s makers. While the global economy thrives on businesses of all sizes, consultancy remains unaffordable as set by the big five firms. Inspired by improving the lives of businesses of all sizes, Take Answers...
-
As many as 90,000 supporters crowded into the Borg El-Arab Stadium near the Mediterranean city of Alexandria for Sunday’s match. Millions more watched in expectation at home. On the historical match between Egypt and Congo in their 5th round Group E clash of the 2018 World Cup qualifiers, Telecom...
-
Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania. Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. Staying in place will...
-
Mohamed Salah and our beloved team have done it! Salah scored a stoppage-time penalty to secure a 2-1 win over Congo and Egypt’s place in the finals for the first time since 1990. Beating out a 28-dry spell that has left us unable to go the world cup since 1990,...
-
In 2015, at the first edition of the Marketing Kingdom Cairo, Ania Jakubowski, then General Manager at Coca-Cola for Poland and the Baltics, was voted the event’s best speaker. She is back in Egypt this October to speak at the third edition of the Marketing Kingdom on the topic...
-
In an office in agency filled Mohandessin, Araby Ads prepare to expand as they move into their new and larger office. As the people behind the growth of Affiliate Marketing in Egypt, Araby Ads is also preparing for its first paid Arab Affiliate Summit, where freelancers and companies come...
-
RiseUp Summit, the leading entrepreneurship platform that connects startups in the MENA region with the most relevant resources worldwide, announced the dates of RiseUp Summit taking place on the 1st, 2nd and 3rd of December in the heart of Downtown Cairo. RiseUp Summit 2017 aims to shed light on...
-
The automobile manufacturer, Senova, is at it again with a continuation of its August campaign. The Asian company has recently released 6 videos to help inspire the youth of today to keep going forward for their dreams and aspirations. With a tough economy, tough cultural restrictions and pressure, the...
-
To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport....
-
Amidst dozens of billboards popping up across the city, Orange has finally announced the launching of its 4G services. Orange was the second mobile operator, behind Telecom Egypt, to receive its 4G license, with Etisalat and Vodafone racing behind. Although the telecommunications company bought its license last year, it...
-
Jamal Al Mawed, Head of Public Relations and Communications for Rolls-Royce Motor Cars in the Middle East, Africa, and South America is one of the keynote speakers at the Marketing Kingdom Cairo 3, Egypt’s most innovative marketing event in 2017, scheduled to take place from 15-16 October at Dusit...
-
This year, The Africa & Arabia Property Awards was held at the JW Marriott Marquis in Dubai to acknowledge the achievements of the African and Arabian region in real estate development, architecture, interior design and hospitality. This prestigious award has been taking place for over 20 years and continues...
-
Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), today announced that it plans to open an infrastructure region in the Middle East by early 2019. The new AWS Middle East (Bahrain) Region will consist of three Availability Zones at launch. Currently, AWS provides 44 Availability Zones across 16 infrastructure regions worldwide, with...
As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact, marketing today is becoming increasingly consumer-driven and with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell. But that usually...
Egypt launched a campaign with the Italian football team AS Roma with the aim to lure Italian tourists to the country. The agreement has been signed between the Italian club AS Roma and an Egyptian tourism office in Italy. The move by the Egyptian tourism ministry comes one day after it...
The future is in small business economy led by young dreamers who are today and tomorrow’s makers. While the global economy thrives on businesses of all sizes, consultancy remains unaffordable as set by the big five firms. Inspired by improving the lives of businesses of all sizes, Take Answers...
As many as 90,000 supporters crowded into the Borg El-Arab Stadium near the Mediterranean city of Alexandria for Sunday’s match. Millions more watched in expectation at home. On the historical match between Egypt and Congo in their 5th round Group E clash of the 2018 World Cup qualifiers, Telecom...
Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania. Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. Staying in place will...
Mohamed Salah and our beloved team have done it! Salah scored a stoppage-time penalty to secure a 2-1 win over Congo and Egypt’s place in the finals for the first time since 1990. Beating out a 28-dry spell that has left us unable to go the world cup since 1990,...
In 2015, at the first edition of the Marketing Kingdom Cairo, Ania Jakubowski, then General Manager at Coca-Cola for Poland and the Baltics, was voted the event’s best speaker. She is back in Egypt this October to speak at the third edition of the Marketing Kingdom on the topic...
In an office in agency filled Mohandessin, Araby Ads prepare to expand as they move into their new and larger office. As the people behind the growth of Affiliate Marketing in Egypt, Araby Ads is also preparing for its first paid Arab Affiliate Summit, where freelancers and companies come...
RiseUp Summit, the leading entrepreneurship platform that connects startups in the MENA region with the most relevant resources worldwide, announced the dates of RiseUp Summit taking place on the 1st, 2nd and 3rd of December in the heart of Downtown Cairo. RiseUp Summit 2017 aims to shed light on...
The automobile manufacturer, Senova, is at it again with a continuation of its August campaign. The Asian company has recently released 6 videos to help inspire the youth of today to keep going forward for their dreams and aspirations. With a tough economy, tough cultural restrictions and pressure, the...
To mark the worldwide launch of FIFA 18 on September 29th, Adam & Eve DDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport....
Amidst dozens of billboards popping up across the city, Orange has finally announced the launching of its 4G services. Orange was the second mobile operator, behind Telecom Egypt, to receive its 4G license, with Etisalat and Vodafone racing behind. Although the telecommunications company bought its license last year, it...
Jamal Al Mawed, Head of Public Relations and Communications for Rolls-Royce Motor Cars in the Middle East, Africa, and South America is one of the keynote speakers at the Marketing Kingdom Cairo 3, Egypt’s most innovative marketing event in 2017, scheduled to take place from 15-16 October at Dusit...
This year, The Africa & Arabia Property Awards was held at the JW Marriott Marquis in Dubai to acknowledge the achievements of the African and Arabian region in real estate development, architecture, interior design and hospitality. This prestigious award has been taking place for over 20 years and continues...
Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), today announced that it plans to open an infrastructure region in the Middle East by early 2019. The new AWS Middle East (Bahrain) Region will consist of three Availability Zones at launch. Currently, AWS provides 44 Availability Zones across 16 infrastructure regions worldwide, with...
