Author: Think Marketing

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Dubai Lynx is one of the region’s most respected creative festival and awards, and its awards continue to be one of the high honors an agency/brand in the region can receive. Think Marketing saw first hand this year just how strong we are in the regional award industry, as Egyptians represented and took multiple awards in various categories. Watch Think Marketing Exclusive Coverage ► Dubai LYNX 20...

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

Ramadan 2019 is only 3 weeks away and brands and agencies alike are pulling all-nighters to finalize their Ramadan campaigns and strategies. Ramadan may be centuries upon centuries old, but the holy month is usually full of vibrant and fresh advertising from today’s creatives, and everyone is pushing hard to get through the clutter. The countdown for the Arab world’s superbowl is on, and while eve...

McDonald’s Egypt launches 2-way channel for consumer FAQs

Ever wondered how McDonald’s makes their chicken nugget shapes? Or what exactly is in a chicken nugget? As part of their “Your Right To Know campaign,” McDonald’s Egypt is happy to answer your most elaborate questions. For over 5 years, McDonald’s international has been making a greater effort at transparency and engagement when it comes to consumer concerns and questions about their food and beve...

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

With Easter, Eid and Summer vacation around the corner, flights are being booked and plans are being settled. While most brands think about tourists coming into the country, there is a considerable number of Egyptian travelers, from families to many female solo adventurers, that are planning their holiday trips abroad. Many brands are overlooking the opportunities to tap into this outbound tourism...

Can Disrupting Industries Improve a Country?

Disruption has become a mainstay buzzword in today’s business climate. Whether you’re looking to disrupt or you’re in fear of disruptors, many industries are ripe for change and there is no question about it. So, how do you know when an industry needs disrupting? Consumers using outdated technologies, business practices that don’t change even in the face of negative sentiment/feedback, and busines...

TEDxCairoUni to “come, see and conquer” for its 5th year

TED talks are some of the most watched events online, with the storytelling platform leveraging multiple video platforms and opportunities to spread their influence and talks. TED talks are known to well-organized and prepared, but not many applaud the independent TEDx organizers all around the world. We have a few here in Egypt as well, including this month’s TEDxCairoUni by Cairo University. Thi...

Local Advertising Startup ArabyAds to receive 6.5M USD from Equitrust

Local performance marketing solution ArabyAds has just secured new funding from Choueiri Group’s investment arm, Equitrust. In exchange for an undisclosed stake in the company, Equitrust is investing 6.5 Million USD in ArabyAds for its first external funding round. Patrick Thiriet, Chief Strategy Officer, Choueiri Group, commented on the investment: “We are excited to partner with ArabyAds, a comp...

4 Ways to Stay Ahead in Retail 2019: incorporating online and offline

Rapid change and adaptability are retail today’s main buzzwords, words that must be heeded. The evolution of retail continues to lean harder on ecommerce and building businesses online, however, in countries such as Egypt and many in MENA, it’s hard to not see that offline is still a major asset. In today’s retail world, it’s not entirely all about going online, it is about how to incorporate it i...

Creative Industry Summit to go to Beirut! and other highlights

Founded in 2009, the Creative Industry Summit has become a veteran event. Through its 5 years, it has hosted numerous international and domestic speakers and panelists, all in the name of discussing important developments in various fields of creativity and technology. 2019’s March edition hosted more than 80 local, regional and international speakers from one of America’s biggest telecom company’...

Augmented Reality and Business: Can SMEs join in?

Immersive technologies have been all the rage for the past few years, and companies are pushing it harder with the releases of AR filters on Snapchat to Instagram and Facebook’s AR studio to make creating and promoting AR filters even easier. Experiential activations are now playing with AR, VR and other ways to immerse and engage consumers. Yet, when we look at the brands that are playing with au...

Facebook Page for Sale | Why Brands should fear/pay Agencies

The amount of agencies and companies in the market continue to grow, creativity and innovation in the region is flowing. Yet, there continues to be an age-old problem throughout the decades that creative agencies continue to face. Payment Pains. Customer experience (CX) is defined by interactions between a customer and an organization throughout their business relationship. An interaction can incl...

Officially: Careem to become a fully-owned subsidiary of Uber

Uber and Careem compete in passenger transport and food delivery across the Middle East, north Africa and south Asia. Uber is buying Middle Eastern Careem in a deal that marks a shift in the US ride-hailing company’s global strategy. Uber and Careem have reached an agreement for Uber to acquire Careem for $3.1 bn, consisting of $1.7 billion in convertible notes and $1.4 billion in cash. The acquis...