Author: Think Marketing

Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]

Last weekend, one of the biggest technology companies in the global payments industry launched a new addition to their continued brand transformation. After two years of work, Mastercard announced they are ready to show the world their new sonic brand. According to the company, the sonic brand will be “a comprehensive sound architecture that signifies the latest advancement for the brand.” Working...

Etisalat awarded as MEA’s Most Valuable B2C Brand with region’s biggest portfolio

This is a big year for Emirati telecom giant Etisalat who has just been announced to be the MEA region’s most valuable B2C brand for the 2nd year in a row by Brand Finance. This year’s Brand Finance Global 500 also includes the returning MEA brand as the region’s most valuable portfolio. Etisalat was able to break through by becoming the first Middle East organization to break the 10 billion...

Social Media Design Trends of 2019

Content is no stranger to going with the flow with trends, it is one of the important aspects of it. However, keeping up with what’s trending and what’s not isn’t that easy, especially when we narrow it down to the realm of only social media. Social media content is all about somehow breaking through the massive clutter of big competition, and an interesting or bold image is an important element. ...

Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future

2018 was a super busy year for the transportation tech industry, with Uber being in the very middle of the storm. Not only did various transportation-technology startups emerge and disrupted the market further, foodies rejoiced as more online food delivery services sprang out of the ground to meet their cravings. Uber was a part of both growing industries in Egypt, opening up Uber Eats and Uber Bu...

El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes

The fierce rivalry of Real Madrid and Barcelona, dubbed El Clásico, is one of the football world’s most anticipated matches. All over the world, people will be on the edge of their seats, anticipating nervously and tense. To help ease tensions, Dubai-based pet rescue SNIFF is making tonight’s game a little less “ruff.” Introducing the adorable El Clásico Dogs.   There are a lot of negative as...

Should you be rebranding? 7 signs that mean big changes need to happen

Today’s world is an image-driven one, the market evolving and target audiences changing generations. Today’s world is the reason why businesses constantly need to evaluate, adapt and evolve from their original branding and positions to newer and more relevant strategies and branding. Snap judgements are being made about your company, some good, some bad. However, your logo isn’t the only part of y...

Ali Rabee goes crazy for Orange’s new GO package

It’s the end of the first month of the year but telecom provider Orange has just released their first full ad of the year. Working with Teatro Egypt (Masrah Masr) comedic star Ali Rabee, the telecom provider comes out into the new year with a catchy new song. Orange’s newest ad shows a relatable scene; stuck in place and bored with no internet, Rabee starts to unravel and hallucinate as he tries t...

Mo Salah returns to Social Media with DHL Express to connect fans with “Human Network”

Mohamed Salah’s sudden deactivation of his personal social media accounts had the world’s attention last week when the famous premier league football star mysteriously tweeted “2019 Resolution: Time to get in touch, for real.” 2019 Resolution: Time to get in touch, for real. — Mohamed Salah (@MoSalah) January 22, 2019 This led to a whirlwind of questions and theories as to the newly awarded ...

The Top 10 Ads on YouTube Egypt of 2018

YouTube shines throughout the year as the country, and most of the world’s, top online video platform, but here in Egypt and MENA, it gets an extra boost during Ramadan. Ramadan ads are no joke, being the Superbowl season of MENA, with brands spending almost all year in preparation for the giant boost in viewership and sales during the holy month. Every year, brands and agencies use analytics and ...

WE for Al Ahly: Telecom Egypt Strikes Sponsorship Deal with the Biggest African Club

It’s only the beginning of the year but the news is full of Football. Earlier this month, Egypt won the final vote to host this year’s African Cup of Nations, and now we get another sudden change within the football industry. Yesterday afternoon, Telecom Egypt’s WE released a brand-new video to announce that they were the new main shirt sponsors of Egypt’s biggest local team, Al Ahly. WE’s sudden ...

4 Steps to Cultivate a Relationship with Influencers Before Reaching Out

The rise of influencers isn’t new, the knowledge of their hierarchy in building awareness to today’s youth and social media users are not unknown either. What also isn’t new is the difficulty in building strong relationships with influencers, both micro and macro. Unless you are working in the PR field, able to meet influencers face-to-face during events, it can be difficult to approach influencer...

Talent in the Digital Era – How can brands become employee-friendly?

At a one-day special event, Edge Innovation Center collaborated with Egypt’s biggest online recruitment platform Wuzzuf and ITWORX Education, a leader in learning & development mobile platforms in the Gulf and the Middle East, to shed some light on how technology is disrupting the human resources field. Titled Talent in the Digital Era: Are we Ready for Gen Z?, the one day event brought severa...