Author: Think Marketing

Coca Cola’s iconic bottle returns with new stories and memories to be made

International beverage giant, Coca-Cola, is raising the nostalgia factor by bringing back their iconic “contour” bottle to its fans. Coca-Cola’s bottle may be over 100 years old, but it continues to be one of the most recognizable commercial products in the world. The “contour” bottle is back with a small twist on making it more relevant to the youth of today. Celebrating the bottle’s return are s...

Ecommerce platforms in Egypt will have to charge and remit VAT tax

The Egyptian Finance Ministry has notified e-commerce platforms, including Souq, Jumia, and OLX, that they will be required to begin charging value-added tax (VAT) on all transactions in goods that would be subject to VAT if sold offline. Some platforms have already responded and incorporated the 14% duty into their billing systems. The Ecommerce platforms will be required to settle their VAT paym...

7 things we expect to learn at Marketing Kingdom Cairo 4

P World’s Cairo edition of Marketing Kingdom is just around the corner and we’re getting excited for new information and details straight from some of the most major companies in the business. Industry heads such as Microsoft, Shell, Unilever, Facebook and Twitter will all be in attendance to give some juicy details on how we can become better marketers. Throwback ► 5 interesting Social Media less...

Facebook: 29M accounts had personal data stolen by hackers

Hackers stole personal data from 29 million Facebook users in a recent hack, including information like phone numbers, emails, gender, hometowns and even relationship data. Facebook said Friday that hackers accessed personal data of 29M users in a breach at the world’s leading social network disclosed late last month. An additional 1 million accounts were affected, but hackers didn’t g...

Interbrand 2018: The top brands of the world announced in the newest report

Brand consultancy, Interbrand, has just released their latest annual report on the world’s top brands. The report, which is now in its 19th edition/year, examines the world’s top brands to evaluate their strength. 6 years in a row, Apple and Google continue to dominate the report as the world’s top two brands. The current 5 top growing brands, however, are Amazon (56%), last year’s report newbie N...

Cairo University opens 2nd cycle of FEPS Business Incubator

The lack of knowledge and experience has always been a main factor for the failures of young startups. Joining, or even creating a market, is tough for many experienced players, so it’s not hard to imagine the difficulties younger entrepreneurs have. Mentorship and practice runs are some of the most important things that young entrepreneurs can do, and whom better to gleam information and experien...

Revolutionizing the education scene in Egypt: Repton is coming

Education is fundamental to development and growth. For countries to reap their human factor achievements they need to unleash the potential of the human mind; and there is no better tool for doing so than education. Thus, the key to Egypt’s future is education. Egypt’s educational system continues to see a large influx of new schools every year, and competition is at an all-time high; in fact, Br...

Anti-Drug campaign uses Linocut graphics style to grab attention

Egypt’s long history of drug abuse continues as new and stronger drugs persistently pop up, leaving a giant population weak and in trouble. A recent series of videos released by a group of Egyptians in Ain Shams shows just how widespread the epidemic is. The videos, released on French website “The Observers,” showed various situations of drug abuse and its effects, from fights to random fainting s...

Key 18 campaign: Opening the door to the technical education

Technical education and its fields need a little bit of PR. And with the university sector expanding and booming, vocational and technical training has taken a backseat. Theories are studied more than training for practical skills and experience. Unfortunately, this leaves the country in need of more skilled personnel to help maintain the foundation of the country. But why is it so important when ...

What marketers need to know about Esports in Egypt

Esports may seem like a new thing to many of our readers, but deep into the large gaming scene that Egypt has cultivated, it is quickly growing into a lifestyle. Esports, or Electronic Gaming Sports, is a worldwide phenomenon worth over 655USD million in 2017. The MENA region’s gaming community continues to grow as well, with organizations and tournaments popping up in several countries. This grow...

“Dare” pong and personalized foodstuff: PepsiCo at GFF18

The El Gouna Film Festival has come to a close with fabulous outfits, glammed up celebrities and exciting movies. This year’s film festival was wild both offline and online, gaining over 25 million hashtag impressions in one night! Brands of all types were at play during this year’s festival, all yearning to grab some of the attention provided by the internationally watched event. The 2nd edition ...

Attijariwafa bank: Why watch El Gouna Film Festival when you can be part of it

The Gouna Film Festival may only be in its second run but it’s become one of the biggest events of the year. The festival is all everyone can talk about, from the glammed up celebs to the branded experiences. But it is the latter that we are most interested in, especially brands that have kicked it up a notch with their activations. Branded activations are a great way to introduce or remind consum...