Author: Think Marketing

How the Astro-Lion viral video turned from humor to inspiration

You see videos on YouTube and Facebook with millions of views and you wonder — where did they all come from? The traditional teaser in short video designed to pique the interest of the audience and get potential viewers excited and curious about an upcoming reveal. Consumers demand more than traditional forms of engagement. That’s why teaser campaigns plays a very important part in the marke...

Careem to test affordable bus service in 4 Egyptian cities next September

Earlier this week, Bloomberg has reported that ride-hailing app Careem is planning to unveil a new affordable bus service to attract lower income customers. According to the article, Careem is almost set to launch Careem Bus in 4 Egyptian cities, testing a possible roll-out internationally. The service is expected to come out in September “according to people familiar with the business who asked t...

The 5-step guide to becoming an irreplaceable asset in your workplace

Whether it is due to stiff competition, wanting a raise, aiming for a promotion or simply wanting to be of value to the team, everyone wants to be indispensable. It means that you are important, always needed and always valued. When looking back to previous work experiences or even school/college projects, there will usually be a few individuals that stand out. These people stood out because of ho...

7UP celebrating Egyptian cultural originality in 4 brilliant illustrations campaign

Art has long played an important role in the world and us, with elements of design and patterns shaping our cultural identity since the Pharaonic age. Through hieroglyphics and ornate structures, we conveyed our love for beauty, pride and originality. These are also some of the themes of 4 brilliant illustrations and the themes for international beverage brand 7UP’s newest campaign. The campaign c...

Zayna Aston from YouTube: Be Topical, Valuable and Relatable

Zayna Aston, EMEA Communications and Public Affairs at YouTube in London, is one of the keynote speakers at the Marketing Kingdom Cairo 4, this year’s most anticipated marketing event in Egypt, taking place from 17-18 October at the Royal Maxim Kempinski Hotel in Cairo. We recently sat down with Zayna and asked her to share with us five tips for marketers and communications professionals in Egypt....

7 Entrepreneurship lessons, advice and inspiration from Gary Vaynerchuk

You may or may not know Gary Vaynerchuck, but his influence and impressive foresight has made this self-made millionaire someone to listen to. This 4-time bestselling author, early investor in Twitter, Facebook and Snapchat and one of social media’s most prolific content producers is someone you can’t miss. His most famous achievement is building one of the first wine e-commerce platforms, which g...

What is Design Thinking? The right mindset for creative problem solving

Solving problems always consist of a bit of organizing, plenty of deep breaths and a lot of creativity. Designers are some of the world’s most creative minds, and it isn’t because of their prowess and expertise on Adobe’s Creative Suite. Great designers have a special mindset on how to solve problems, and it is this particular mindset that sets them apart, but this doesn’t mean you have to be a de...

Hajj Hackathon ends with all-female team win and Egypt in 2nd place

Increased visitor rates, stampedes, accidents and heavy criticism has led the Saudi Kingdom to host its first ever Hajj Hackathon. The aim? To crowd source solutions to a growing list of problems and enhance the overall pilgrimage experience. In the past few years, Saudi Arabia has suffered multiple complaints and mishaps during the annual major religious event. Issues such as the 2015 stampede, w...

“Lean In” Make People Part of Your Content

Tahaab Rais, Regional Head of Strategy Office & MENA Director – Truth Central at FP7/MCCANN MENA is one of the speakers at the fourth edition of the Marketing Kingdom Cairo. Since 2012, Tahaab leads the strategy office for FP7 (A part of McCann Worldgroup) across MENA, focusing on creative marketing, brand and connections strategy. He’s the MENA Director for Truth Central – an intelligence pla...

Go from A to Z and get a freebie this summer! Yalla, let’s go

It’s summer! Everyone is off to their beach and pool getaways as summer vacation picks up and so does the heat. The streets of beach getaways like Sahel are jam-packed with tanned beach lovers. It’s the season that almost everyone loves. There are so many reasons to love summer. Not so many new reasons to love brands. Summer is such a great time for brands to hit the chill button and be a bit more...

How purpose-driven products market themselves; ex: Vaseline

To survive a world that is often highly saturated in most fields, many companies have come to believe that creating new and/or upgrading products are the way to go. New colors of lipstick and eyeshadow are developed almost every season from the world’s most popular beauty brands, and small alterations to people’s favorite handbags or other accessories are sold as brand-new products. This has led t...

Finally you can reserve your home at the new Egyptian capital via online platform

Cairo continues to become more and more dense, with the city set to grow from 18 million people to 40 million people by 2050. When the government announced the ambitious plan for a new capital to help congestion, it was an ideal situation. This month, the New Urban Communities Authority (NUCA) has finally shown results towards that goal. Earlier last week, NUCA announced that the first units for “...