Author: Think Marketing
Not in Russia? No Biggie! Vodafone IN’s got you covered with special WC package
World cup mania is ramping up as we weave through our WC matches, and Mohamed Salah finally makes it to the pitch. Egyptians from all over the world have converged in the “Motherland” to show off our national pride as the event of the year takes place. It’s easy for many of us to feel left out as, all over social media, what seems to be half of the population are posting photos and videos of their...
Google reinforces brand positioning in Egypt with new Ask Google campaign
Google it. The search engine has become what all brands hope to be, a named action or term for a specific item. Such as Pampers and Band-Aids became their product category’s nickname, Google became a well-used verb and action. It’s hard to forget how big the brand is, but it is easy to forget how much we use it on a daily basis. Google may be the world’s most used search engine, and one of the big...
Mohamed Salah’s message to Egyptians ahead of Russia match: 100 Million Strong
Mohamed Salah is no stranger to his online presence or viralability, at least not according to the powerful and passionate messages he keeps sending out on his social media. Mohamed Salah has become a media star and darling all on his own, due to his prowess as a Liverpool and Egyptian winger. After an injury made him sit out Egypt’s return to the world cup stage last Friday, in which many chanted...
Mandolin’s Mando joins World Cup mania!
Ever since his entrance into the scene, Mandolin’s Mando has been making a lot of fun and relatable content for the local chocolate brand. People are definitely enjoying the quirky and slightly annoyed character as he snarks and comments on the things around him. Mando’s healthy dose of content has been great for the brand. Mandolin has been putting a lot of effort into their comeback and has been...
WE unites 1990 and 2018 football generations together in one Ad
Successful people know the true value of listening to experienced peers, especially those with deeper knowledge. The true value of learning and growing along the way to success and achievement. Luckily for this year’s national team, they were left in good hands by Telecom Egypt’s WE for a good old learning session manifested in one advert. WE jumps in with what looks to be the last word (or shall ...
5 non-clichéd Ads for Egypt’s return to FIFA World Cup
We finally play our first FIFA World Cup match after 28-years tomorrow and brands are really going for it! Brands from all sectors are preparing and uploading some of the best world cup content ahead of the first match. The world cup has eclipsed the usually biggest ad showdown of the year, Ramadan, and brands are extremely excited to have something new to work with. The past year since our win ag...
Egypt signals strength by becoming first African Regional Supporter of World Cup
Brands might be getting all the recognition and attention for their FIFA World Cup campaigns, but they are not the only ones interested in joining the conversation. Yesterday, the Minister of Investment and International Cooperation and the Minister of Tourism have signed a contract with FIFA President Gianni Infanteo to become an Official Regional Supporter of the 2018 FIFA World Cup in Russia. E...
One nation, world cup joy: How you will celebrate our first goal in 28-years?
As we step closer to actually ending our 28-year absence from the international football fields, emotions and tensions intensify. The country is biting their fingernails in anticipation as the match against Uruguay this Friday comes closer. Doubts and fears have been building up, mostly due to the under-par performance in their friendlies leading up to official matches, and Mo Salah’s recent chall...
How World Cup is unintentionally uniting Arab countries
For the first time in history, four Arab nations secured a place in the Fifa World Cup which gave a huge boost of nationalism to the whole Arab region. To say that sport in general and football in particular can bring people together may be a cliché, but there is no other way of describing the world game’s power to reach across divides to an extent that politicians can only dream of. Palesti...
Celebrate Egypt’s return to the WC with gold and silver! Brand leads way to new level of souvenirs
Egypt’s return to the international stage is only a few days away, and brands are hyped! Throughout the holy month, brands have been creating many World Cup campaigns to capitalize on the national team’s triumphant return after 28 years on the sidelines. While most WC campaigns have focused their energies on either how much our voices are needed or flying enthusiasts to Russia, there is one brand ...
YouTube’s Lantern Award returns for Ramadan 2018
The Lantern Award by YouTube returns for the third year in a row to recognize powerful advertising campaigns by the region’s top agencies and brands during Ramadan and Eid Al Fitr. An algorithm will determine the winning video based on engagement and views a video will have received by the end of the month. The Website g.co/lanternaward , developed for the competition on the Think With Google hub ...
Mohamed Salah leads Vodafone and Pepsi brilliant Ramadan to World Cup transition
Brands and people across the country, and in many more across the world, are making the final steps of preparations for the upcoming 2018 FIFA World Cup. Tensions are rising as flags are picked up, TVs dusted and adjusted, and game night snacks being planned and prepared. Patriotism is on the rise and brands are here to pick up the slack and unite us stronger than ever. Vodafone and Pepsi team up ...