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A side hustle is defined as a way to make extra money on the side that provides you with flexibility to pursue what you love to do without having to quit your job. Basically, it’s a way to make some extra cash because it’s a difficult life out here....
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Instagram keeps on growing! The photo sharing app continues to rise in popularity, beating out competitors such as SnapChat. Instagram is definitely not an app that can be universally used, unlike Facebook, but it is definitely something to keep on your radar. But, what does it take to...
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Former President Barack Obama’s response to the deadly car attack and violent protests during a white nationalist rally in Charlottesville, Virginia is now the most-liked tweet of all time. Obama’s record-breaking tweet included a photo of him greeting a group a small children of various ethnicities along with part...
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RiseUp continues to ferry Egyptian Entrepreneurs through hard issues and across borders. The RiseUp platform has become the leading connector between local startups and international networks, resources and the world’s entrepreneurship ecosystem. For the second year running, RiseUp has sent promising local startups and their entrepreneurs to international waters,...
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Did you know that 43% of people stated they wanted to see more video content from their brands? How about that 51.9% of international marketers specified that video was the type of content that gave them the best ROI? Maybe you did and that’s why you’re here, maybe you...
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High profile Saudi Arabian Prince and major investor Prince Alwaleed bin Talal visited Sharm el Sheikh recently. This comes so soon after the Prince’s company Kingdom Holding Co., which he holds 95% of, sealed the deal with Egyptian businessman Hisham Talaat Mostafa to expand the Four Seasons Resort in...
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Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....
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For corporates, brand image is an integrated and essential part of connecting with the target audience. It is also a significant part of reaching mass audience and acquiring new businesses. Personal branding holds many of those values and tactics as well. The well-established personal brand can connect to audiences,...
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As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
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Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
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As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
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For so many reasons in our lives topped by work, we unwillingly have to experience stress. Actually it is taken for granted that whenever there is work, defiantly there is stress. This could be for several reasons starting from the fear of being laid off, or being pressured to...
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Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
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In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the inaugural edition of the Marketing Kingdom Cairo. Two years later, she is back at the event, this time focusing on the growing need of leadership in the marketing industry....
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As tourism slowly climbs its way up due to economic issues, Saudi businessman Prince Alwaleed bin Talal and Egyptian businessman Hisham Talaat Mostafa are making it their business to help us out. In a project that was previously estimated to be 1.6 billion EGP, Talaat Moustafa Group and Kingdom...
A side hustle is defined as a way to make extra money on the side that provides you with flexibility to pursue what you love to do without having to quit your job. Basically, it’s a way to make some extra cash because it’s a difficult life out here....
Instagram keeps on growing! The photo sharing app continues to rise in popularity, beating out competitors such as SnapChat. Instagram is definitely not an app that can be universally used, unlike Facebook, but it is definitely something to keep on your radar. But, what does it take to...
Former President Barack Obama’s response to the deadly car attack and violent protests during a white nationalist rally in Charlottesville, Virginia is now the most-liked tweet of all time. Obama’s record-breaking tweet included a photo of him greeting a group a small children of various ethnicities along with part...
RiseUp continues to ferry Egyptian Entrepreneurs through hard issues and across borders. The RiseUp platform has become the leading connector between local startups and international networks, resources and the world’s entrepreneurship ecosystem. For the second year running, RiseUp has sent promising local startups and their entrepreneurs to international waters,...
Did you know that 43% of people stated they wanted to see more video content from their brands? How about that 51.9% of international marketers specified that video was the type of content that gave them the best ROI? Maybe you did and that’s why you’re here, maybe you...
High profile Saudi Arabian Prince and major investor Prince Alwaleed bin Talal visited Sharm el Sheikh recently. This comes so soon after the Prince’s company Kingdom Holding Co., which he holds 95% of, sealed the deal with Egyptian businessman Hisham Talaat Mostafa to expand the Four Seasons Resort in...
Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....
For corporates, brand image is an integrated and essential part of connecting with the target audience. It is also a significant part of reaching mass audience and acquiring new businesses. Personal branding holds many of those values and tactics as well. The well-established personal brand can connect to audiences,...
As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
For so many reasons in our lives topped by work, we unwillingly have to experience stress. Actually it is taken for granted that whenever there is work, defiantly there is stress. This could be for several reasons starting from the fear of being laid off, or being pressured to...
Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the inaugural edition of the Marketing Kingdom Cairo. Two years later, she is back at the event, this time focusing on the growing need of leadership in the marketing industry....
As tourism slowly climbs its way up due to economic issues, Saudi businessman Prince Alwaleed bin Talal and Egyptian businessman Hisham Talaat Mostafa are making it their business to help us out. In a project that was previously estimated to be 1.6 billion EGP, Talaat Moustafa Group and Kingdom...
