Author: Think Marketing

Ramadan 2019: Telecom Slays Ramadan… again!

The biggest Ramadan competition is definitely on as all 4 Egyptian telecom operators released on the first few days of Ramadan, and the fire continues to heat up as they duke it out for supremacy. An important note is the major difference in this year’s telecom arena, where are all the celebrities? After years of the same formula by the original 3 operators, there is a sudden loss of large groups ...

The Lantern Award Returns: 4 Years of Engaging Campaigns

It’s the 2nd week of Ramadan and the brands have come out to play in full force. We’ve already seen the first few view millionaires, all capturing the Ramadan ad superbowl spirit. For the past few years, advertisers have used YouTube’s vast viewership and availability to spread their ads and message as far as possible. During Ramadan, these rates double as the video platform’s watchtime goes up by...

“Masry and Khaliji” Arabic dialects now available on Google Assistant

Localization and keeping cultural identities in mind is a topic we are looking forward to during Ramadan’s Ad superbowl. It seems that global internet company Google is on the same mindset. Recently, Google announced that their mobile virtual assistant has just gotten a localized update. According to a press release, the assistant “can [now] understand the Egyptian dialect and answer in standard A...

Celebrating the Customer Right: 5 Ways to Celebrate, Engage and Capture

Do you ever give your customers a standing applause and cheering? I mean a real flag waving festive event? Do you make a fuss over them? Do you go over the top in showing that you see them as the royalty of your business? Or do you think it is just enough to give them a gift or a giveaway or even have your invoices with end “Thank You”? Surprisingly, it is not enough, because simply, everyone need...

Glovo announces complete operational shutdown in Egypt and Chile

It looked like Spanish start-up home delivery app Glovo was going to secure a substantial market share in Middle East and Latin America. This no longer appears to be the case following some setbacks in Egypt and Chile. Glovo, the Spanish start-up founded in Barcelona in 2015. It is an on demand service that purchases, picks-up and delivers anything that is ordered through the app. The service is c...

Schneider Electric and Partners Launch Sharm el Sheikh’s First Solar Plant

Over the end of the week, Sharm el Sheikh opened its first ever solar energy plant. Intro Energy, Schneider Electric and GILA AlTawakol Electric, alongside South Sinai’s Governor Major General Khaled Fouda, launched Sharm el Sheikh’s solar power plant and solar park’s first phase. The solar park and plant is planned to be a 40MW facility. The plant’s first phase brings 5MW online, which will provi...

Capital One, the largest office property in the new capital launches

Egypt’s startup and business scene continues to flourish, and that means that great office space is becoming harder and harder to come by. Alongside the fact that many of the young workforce are looking for journeys and fun places to work, many might have a difficult time finding the right fit. Particularly at the new administrative capital. However, the new capital’s business district just got so...

Why Etisalat’s Ahmed Hemly Campaign Won Silver and Bronze at Dubai LYNX 2019?

Dubai Lynx is one of the region’s most respected creative festival and awards, and its awards continue to be one of the high honors an agency/brand in the region can receive. Think Marketing saw first hand this year just how strong we are in the regional award industry, as Egyptians represented and took multiple awards in various categories. Watch Think Marketing Exclusive Coverage ► Dubai LYNX 20...

Who are we looking forward to? 2019’s Most Anticipated Ramadan Campaigns

Ramadan 2019 is only 3 weeks away and brands and agencies alike are pulling all-nighters to finalize their Ramadan campaigns and strategies. Ramadan may be centuries upon centuries old, but the holy month is usually full of vibrant and fresh advertising from today’s creatives, and everyone is pushing hard to get through the clutter. The countdown for the Arab world’s superbowl is on, and while eve...

McDonald’s Egypt launches 2-way channel for consumer FAQs

Ever wondered how McDonald’s makes their chicken nugget shapes? Or what exactly is in a chicken nugget? As part of their “Your Right To Know campaign,” McDonald’s Egypt is happy to answer your most elaborate questions. For over 5 years, McDonald’s international has been making a greater effort at transparency and engagement when it comes to consumer concerns and questions about their food and beve...

CIB: Smart Brands Think of Outbound Tourism and Economy Improvement

With Easter, Eid and Summer vacation around the corner, flights are being booked and plans are being settled. While most brands think about tourists coming into the country, there is a considerable number of Egyptian travelers, from families to many female solo adventurers, that are planning their holiday trips abroad. Many brands are overlooking the opportunities to tap into this outbound tourism...

Can Disrupting Industries Improve a Country?

Disruption has become a mainstay buzzword in today’s business climate. Whether you’re looking to disrupt or you’re in fear of disruptors, many industries are ripe for change and there is no question about it. So, how do you know when an industry needs disrupting? Consumers using outdated technologies, business practices that don’t change even in the face of negative sentiment/feedback, and busines...