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Unlike Last year, Coca Cola has released their Ramadan ad early and ahead of soda rival Pepsi. The giant beverage manufacturer has released their new campaign for their flagship drink, Coca Cola. The company is one of the most anticipated companies when it comes to Ramadan advertising. With an...
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It’s the third day of Ramadan, and advertisers are sending out advert after advert. The annual battle for grabbing and maintaining viewership and increasing brand awareness is here. Marketers have been preparing for months, ever since the end of last year’s Ramadan. As always, there is usually a theme...
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When you think about exciting ads, you don’t necessarily think tomato paste. However, this new campaign for Harvest by FP7/CAI really shook things up. By telling a different side of the story, the riveting concept and immaculate art direction, this new campaign was able to give Harvest tomato paste...
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As those fasting move on with their daily lives and going to work, yesterday was a day of family and love. It was also one of the most anticipated days of the holy month for those in the marketing and advertising industry. The month long super bowl of the...
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On Drama has been teasing us for the longest time about Football superstar Cristiano Ronaldo, adding photos of him on billboards along the 6th of October bridge. Last night, steel manufacturer Egypt Steel released their first Ramadan advert featuring the Portuguese professional Footballer. With a lot of anticipation as...
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Ramadan: This ninth month in the Islamic lunar calendar is at once a period of religious devotion and a time for the television industry’s best productions. With more than 38 Ramadan Mosalsals coming to your TV screen this year, 2017 year is no different for top Arab actors provide multiple...
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The Muslim holy month of Ramadan begins Friday and runs through Saturday, June 24, and Twitter is helping users celebrate with special emoji, custom Periscope hearts and a Ramadan TV guide bot in the Middle East. Wish you a blessed #Ramadan with the #Ramadan_lantern and delicious yet healthy #فطور — Think...
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The holy month of Ramadan is month full of joy, seeing family and friends, having mouths water as the food is placed on the table minutes before iftar. A part of the enjoyment we receive during the holy month is to see the joy and happiness around us, but...
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In an inspired and interesting move, the Swedish tourism board “Visit Sweden” has created a new ad with online home/room-renting marketplace Airbnb. Visitors of Airbnb’s website who search for locations in Sweden can now have the ability to rent locations such as a “Rocky Island in the Stockholm Archipelago”...
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The United Arab Emirates real estate developer’s retail arm, Emaar Malls, has acquired over 50% of fashion e-commerce platform Namshi. A press release was released yesterday stating “Global Fashion Group (“GFG”) has announced today a strategic partnership with Emaar Malls (DFM: EMAARMALLS), the shopping malls and...
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State news agency MENA and security sources have announced the reason for the 21 blocked websites, stating the websites were being used to support terrorism. Websites such as Qatar based Al Jazzera and Mada Masr have been blocked by security forces. Egyptian security forces state they have blocked these...
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Ramadan may be focused on virtuous acts and religious celebrations, but people are on their phones and devices more than ever. They’re also more engaged and excited to engage with brands that hold true to the themes and feelings of the holy month. Facebook usage increases by 5%, while...
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As one of the largest holidays being celebrated in the Middle East, the holy month of Ramadan is an important cultural annual event for many in the region due to its religious and cultural importance. It is the time of the year in which families and friends gather for...
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With Ramadan just around the corner, brands and marketers are actively working towards attracting audiences. As with every Ramadan, there is a set group of elite brands who have somehow continued to provide audiences with fun and engaging content during the holy month. These five companies have continued to...
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Janssen Pharmaceuticals, Johnson & Johnson’s medical pharmaceuticals branch, celebrated the International Day of “Inflammatory Bowel Diseases” by lighting the Pyramids and the Sphinx purple to join the movement and celebrations worldwide made to raise awareness about the growing disease. The celebration of the International Day is performed by lighting...
Unlike Last year, Coca Cola has released their Ramadan ad early and ahead of soda rival Pepsi. The giant beverage manufacturer has released their new campaign for their flagship drink, Coca Cola. The company is one of the most anticipated companies when it comes to Ramadan advertising. With an...
It’s the third day of Ramadan, and advertisers are sending out advert after advert. The annual battle for grabbing and maintaining viewership and increasing brand awareness is here. Marketers have been preparing for months, ever since the end of last year’s Ramadan. As always, there is usually a theme...
When you think about exciting ads, you don’t necessarily think tomato paste. However, this new campaign for Harvest by FP7/CAI really shook things up. By telling a different side of the story, the riveting concept and immaculate art direction, this new campaign was able to give Harvest tomato paste...
As those fasting move on with their daily lives and going to work, yesterday was a day of family and love. It was also one of the most anticipated days of the holy month for those in the marketing and advertising industry. The month long super bowl of the...
On Drama has been teasing us for the longest time about Football superstar Cristiano Ronaldo, adding photos of him on billboards along the 6th of October bridge. Last night, steel manufacturer Egypt Steel released their first Ramadan advert featuring the Portuguese professional Footballer. With a lot of anticipation as...
Ramadan: This ninth month in the Islamic lunar calendar is at once a period of religious devotion and a time for the television industry’s best productions. With more than 38 Ramadan Mosalsals coming to your TV screen this year, 2017 year is no different for top Arab actors provide multiple...
The Muslim holy month of Ramadan begins Friday and runs through Saturday, June 24, and Twitter is helping users celebrate with special emoji, custom Periscope hearts and a Ramadan TV guide bot in the Middle East. Wish you a blessed #Ramadan with the #Ramadan_lantern and delicious yet healthy #فطور — Think...
The holy month of Ramadan is month full of joy, seeing family and friends, having mouths water as the food is placed on the table minutes before iftar. A part of the enjoyment we receive during the holy month is to see the joy and happiness around us, but...
In an inspired and interesting move, the Swedish tourism board “Visit Sweden” has created a new ad with online home/room-renting marketplace Airbnb. Visitors of Airbnb’s website who search for locations in Sweden can now have the ability to rent locations such as a “Rocky Island in the Stockholm Archipelago”...
The United Arab Emirates real estate developer’s retail arm, Emaar Malls, has acquired over 50% of fashion e-commerce platform Namshi. A press release was released yesterday stating “Global Fashion Group (“GFG”) has announced today a strategic partnership with Emaar Malls (DFM: EMAARMALLS), the shopping malls and...
State news agency MENA and security sources have announced the reason for the 21 blocked websites, stating the websites were being used to support terrorism. Websites such as Qatar based Al Jazzera and Mada Masr have been blocked by security forces. Egyptian security forces state they have blocked these...
Ramadan may be focused on virtuous acts and religious celebrations, but people are on their phones and devices more than ever. They’re also more engaged and excited to engage with brands that hold true to the themes and feelings of the holy month. Facebook usage increases by 5%, while...
As one of the largest holidays being celebrated in the Middle East, the holy month of Ramadan is an important cultural annual event for many in the region due to its religious and cultural importance. It is the time of the year in which families and friends gather for...
With Ramadan just around the corner, brands and marketers are actively working towards attracting audiences. As with every Ramadan, there is a set group of elite brands who have somehow continued to provide audiences with fun and engaging content during the holy month. These five companies have continued to...
Janssen Pharmaceuticals, Johnson & Johnson’s medical pharmaceuticals branch, celebrated the International Day of “Inflammatory Bowel Diseases” by lighting the Pyramids and the Sphinx purple to join the movement and celebrations worldwide made to raise awareness about the growing disease. The celebration of the International Day is performed by lighting...
