Author: Think Marketing

Adzily: Bringing the perks of digital to mass reaching OOH advertising

Outdoor advertising and TV continue to be big brands’ go-to when it comes to mass reach, and who can blame them with all the amount of time we spend either on the road in traffic or on our couches? However, OOH advertising and even guerilla marketing all have one crucial missing element, a way to track success. For brands looking for more accurate numbers, they’ve turned to Google and social media...

Egypt Going Anti-Plastic: Brands For Saving The World

Shehab Abdel Wahab, Head of the Environmental Affairs Agency, declared that Egyptians use about 12 billion plastic bags each year in 2018. That’s a lot, and it looks like both brands and people are taking notice and want to do something about it. In recent years, we’ve seen more and more brands, both international and local, take up the eco-conscious banner alongside non-profits and initiatives cr...

How Sponsoring Helps Brands: WE Sponsors Biggest Movie of EID “El-Mamar”

Said to be biggest movie of Eid, and possibly the summer’s biggest blockbuster, El Mamar (The Passage) has a lot of expectations to meet. Already in cinemas, the movie seems to be gaining a lot of attention for its realistic and emotional rendition of the War of Attrition, between Egypt and Israel, in 1967-1973. Al Mamar film story revolves around the Egyptian military commando force also known as...

7UP Steals the show from Pepsi this Ramadan, but where is Fido Dido?!

Marketers usually see Ramadan for the beverage industry within the scope of El Classico, the long-going battle between the industry’s biggest champions, Pepsi vs Coca Cola. However, Pepsi’s 7Up is fighting to make its way to the big stage with their Ramadan 2019 ad. 7Up hits it out of the park this year with one of the more memorable ads of the season, featuring Ahmed Fahmy as various styles of si...

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Ramadan is ending, brands have stopped promoting and people are excited to eat anytime they please again. Ramadan 2019 wasn’t as exciting as the years past, but we’re hoping that all the creative energy will show up at this year’s AFCON ad season. For now, we take a look back at one of this year’s big campaigns. Ramadan 2019 is the year that photo-sharing platform Instagram launched their first ev...

Careem Egypt: Bringing The Party To You, Ramadan Style

Ramadan is the ad Superbowl for MENA and that means a vast majority of brands save their budgets for a major extravagant ad to capture audiences during the season. It also means that a majority of those ads are aiming more towards show and tell, flashy objects and catchy tunes that only add to a consumer’s playlist. What about brands that take the time to deep dive, research and grab insight on to...

Savage Marketing 2019: Big Names, Big Topics, Big Opportunities

Marketing events and conferences continue to build up momentum and powerful content, here and internationally, providing us marketers with exciting new concepts, case studies and more. Sadly, summer usually has a lull for local marketing events, so what is a marketer supposed to do while preparing for the last 2 quarters of the year? There are still some conferences during the hot summer months, s...

NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

Who knew that going into banks and checking our financial options could lead to a type of Post-traumatic stress disorder (PTSD)? We do, as most of the banks are notorious for wasting time, energy and patience due to the nature of the information financial institutions have access and the security measures must work with. This is why the National Bank of Kuwait (NBK) decided to laughs at traditiona...

Competition Watchdog Orders Glovo back to Egyptian Market

After a year of beating out established competitors such as Otlob, Spanish delivery startup Glovo bowed out of the Egyptian market at the end of April. The announcement came as a shock for many, as the app had quickly gained popularity and the appearance of their yellow couriers were becoming an everyday occurrence. In a big announcement yesterday, the Egyptian Competition Authority (ECA) released...

Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

Ramadan telecom ads have become synonymous with giant budgets and bigger stars. This year shook expectations as telecoms suddenly narrowed their star presence, and expanded into creating more campaigns than one-off ads. However, there is one campaign that is definitely breaking through this year; Orange’s “Far2 Kebeer” not only hosted just 2 celebrities for its bright cheerful song but also moved ...

SWVL X Ford: SWVL’s newest partnership brings new opportunities for commuters

Egypt’s budding startup superstar continues to grow with their newest partnership with international automotive company Ford. Last night, the two signed an MoU that will see them working together to deliver a safe, reliable and comfortable transportation solution to urban commuters in Egypt’s large cities. It’s an exciting time for the company as they expand to other countries in the region. Mosta...

Best of Ramadan 2019: Mo Salah Asks Fans to Love Themselves by Overcoming Drug Addiction

Self-love has always been a difficult subject for many people, but loving others, especially celebrities, come so easily for many. Why do you share concern about people we don’t know on our TV screens but not for our own wellbeing? One of this year’s Ramadan campaigns looked to answer that and encourage others to love themselves as much as they love a celebrity. In 2018, it was announced by CAPMAS...