Author: Think Marketing

Pepsi: Why you do this?

Mohamed Salah is currently the most expensive and biggest brand face in the Egyptian and may be the whole Middle East marketing scene right now, with brands from each category fighting to have him appear on their products or ads. We’ve also recently seen what can happen when someone is so sought after, with rival telecom company, WE, trying to use the famous footballer on the national team plane w...

Google I/O 2018: Google’s AI is calling and you’ll never recognize it as a machine!

It’s that month of the year when the world’s biggest tech companies come out of their giant tech parks to present us with their newest work and updates. Just a week ago, we had Facebook’s Mark Zuckerberg laughing as he announced to the world that the world’s largest social network was jumping into the dating pool, and now we have Google tricking us to talking with machines. Google’s annual develop...

Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends

Ramadan is only a week away and brands are getting locked and loaded for this year’s Arab Superbowl, and audiences across the country and region are getting excited. As with every year, Ramadan is the marketing battleground, with brands saving up a full year, sometimes even two, of advertising budget to compete. Last year was filled with some amazing work, and some new trends challenging classic o...

Xperia XZ2: World’s first 4K HDR Movie recording smartphone arrives in Egypt

Sony Mobile Communications today announced that its flagship smartphone Xperia XZ2 is now available in major retail stores across Egypt for 14,999 EGP. Xperia XZ2 was launched recently at the Mobile World Congress in Barcelona and since then it has won more than 20 global industry awards globally offering huge advancements in camera, display and audio technology as well as a beautiful new design. ...

Food Delivery in style; Uber Eats launches in Cairo

After months of rumors and speculation, ride-sharing service Uber has finally launched their stand-alone food delivery app Uber Eats in Cairo! “We’ve revolutionized the way people move, now we’re transforming the way people access food,” said Rodrigo Arévalo, Regional General Manager, Uber Eats Europe, Middle East & Africa, Uber Eats. Uber Eats Egypt Launch أوبر إيتس وصل القاهرة! 🎉 حمل ت...

Egypt’s street football to the world stage; underprivileged youth to play at World Cup 2018

Is football only a game? Football is not just a game, don’t be embarrassed to say that some of the most memorable moments of our lives have been made by or during football matches. From big stadiums to small streets, football effect can lift our moods from strenuous circumstances or throw us down to the pits of despair. Moments of glory is something that many of us look for, and only a lucky...

Facebook’s newest upgrades and Updates; F8 2018 Highlights

Amidst continuing security and privacy concerns, Facebook pushed forward this week with their annual 2-day F8 developers conference. The conference is the tech giant’s biggest event of the year, which usually contains fun and exciting new products and updates. This year, alongside the usually amusing jokes and updates, there was a bit of pressure on the social media giant to address recent weeks a...

ESLSCA: 20 Years of Inspiring Business Communities

There is always a time in someone’s working life in which they start to ask questions such as, “how much is my work worth,” “am I growing enough,” and “am I ok with where I am?” These are common questions, whether you are on the more advanced or earlier levels of your career. When people think of their career, most people continue to subscribe to the classic model of career progression. They may i...

WUZZUF Unlock’ 18: New Revolutionized Platform to Top Companies

WUZZUF, is uncovering its revamped platform during ‘WUZZUF Unlock’ 18’ event, an exclusive event targeting top-tier employers, government officials, media, and influencers in the job market in Egypt. The event will discuss top challenges expressed by companies and professionals. It will also provide the attendees with an opportunity to engage with the new platform and the people behind. “The new W...

Concrete’s “Iconic” campaign: An evolution from classic to contemporary

Egypt’s fashion industry continues to fight as economic issues, bad online press and often weak online presence drags stores further down a dark hole. Alongside large foreign franchises, Egyptian brands also suffer from the same problems. Last year, we spoke about how Concrete was breaking out of this bleak mold that most local brands have been cast into, unable to break into a realm of possibilit...

PR Bureau: CC Plus launches luxury PR program for ministers and C-Suite executives

Believing that we have the ability to unearth stars in every area, CC Plus introduced the PR Bureau as a vital, luxury PR service offered to a group of handpicked clients. The Bureau offers full-fledged consultancy service to current and potential chiefs, ministers, presidential candidates and heads of key institutions with ambitions for more. From how to speak and what to read up all the way to c...

Arab Affiliate Summit: ship sails from Egypt to dock in Morocco

Making money online Industry is highlighted nowadays. Everyone would like to find his/her track through this space and AAS event is your best place to start. Affiliate marketing industry take a large market share from Merchants and freelancers in Arab region.Everyone wants to know more and learn new tools to speed up in his/her business and achieve more numbers. One of the biggest events that happ...