Author: Think Marketing
Rise Up, PepsiCo and Ministry of Social Solidarity teamed up for Egypt 2030 Hackathon
Social issues have been a constant occurrence in any country in all of history. What separates social issues is how they are tackled by the societies and countries, through joining forces from different parties to create grounded solutions. As many countries have shown, even with an army of hard-working government officials, sometimes you need some outside perspectives. Like those countries, Egypt...
Branding with Purpose: Brand Summit to diverge from traditional branding
Branding, marketing and selling has come a long way since the humble beginnings of a simple store front sign, but we’re still living in the age of selling, a problem for those aiming to target Gen X and Z. The brand itself has become part of the customer experience, and at a time when this is quickly becoming the major player in brand relevance, brands need to align themselves better towards makin...
Mars Wrigley rebrand launches new products and new aim
The year is ending, and while it may be bittersweet for some, for many it is about to get sweeter. Confectionery leader Mars Wrigley is showing its bright colors as part of its new push in the region. Mars Inc only recently bought out Wrigley in late 2016 before rebranding itself to become Mars Wrigley Confectionery, using 2017 and most of 2018 as time to completely merge the two companies. At the...
Uber CEO in Cairo: Uber launches UberBus
For his first ever visit to Egypt, and the pyramids, Uber CEO Dara Khosrowshahi has officially launched UberBus, the ride-hailing app’s answer to Egypt’s congestion and mass transportation problems. For his first ever conference in Egypt, Khosrowshahi was joined by the Egyptian Minister of Investment and International Cooperation, H.E. Dr. Sahar Nasr, alongside Ethan Stock Uber’s Director of Produ...
Encouraging cooperation and partnerships: Narrative PR Summit drops 2018 recommendations
As the year’s ending ceremonies begin, and people start to prepare for the up-coming year, resolutions for the new year are starting to be built. From the individual to the large companies, plans for resolutions and changes have began to formulate. Narrative PR Summit, the country’s annual gathering on Nation Branding, is helping the country prepare for 2019’s newest challenges with their newest r...
Learn How To Become Financially Independent And Save More Money
Wealth is subjective, we all perceive wealth differently from the people around us. Some may see that wealth is having a high-paying job, a large number in their bank account, it could be a happy family or multiple trips abroad. But what usually accompanies these thoughts are the hope that we will have enough money to do the things we want. We could say that real wealth is being able to maintain t...
PR + Content works hand-in-hand: 925egypt.com by Influence Communications
Content Marketing, while not a new word, has yet to be completely accepted in today’s local digital and offline marketing and PR. Many use it to directly promote products, services and brands, ignoring the main tenants of content marketing; to create content consumers will enjoy and search for. The best examples on how content marketing is done right are content machines for for non-traditional ne...
Innovating the industry: Cannes Lions gets local representative in Egypt
The Cannes Lions International Festival of Creativity is one of, it could even be said is the, biggest awards event for the marketing and advertising industry. Every year, thousands flock to the coast of France, where creative and business meet to appreciate those that pushed for innovation that year. Inspired by the famous Cannes Film Festival, it is said that cinema screen advertising contractor...
Cairo Festival City Mall wins MECSC award for World Cup 2018 Activities
It’s that time of the year – award season – and local brands continue to show up and stand tall while confronting regional key players. Recently, popular resident destination giant Cairo Festival City Mall (CFCM) was awarded by the Middle East Council for Shopping Centers (MECSC) with a Silver award in the category of Net Operating Income Enhancement (NOI), making it the first Egyptian...
Careem brings wheelchair accessible rides to Alexandria with new CSR initiative
Careem continues to position itself as the more “inclusive” ride hailing app as news of their newest initiative make their rounds online. The Dubai based transportation company has always focused on creating accessible and affordable transportation for the everyday people, and their new initiative shines a new light on their focus on accessibility. Careem has just launched a new awareness campaign...
How To Make Your Popups More Insta Worthy
Pop ups and social media have several important things in common. People love them, they are sharable experiences that have a deadline, it is completely different from what you would get from their traditional form (stores and traditional media), and marketers shouldn’t ignore them. Pop up stores, boutiques and restaurants continue to be some of the more successful marketing stunt strategies, and ...
Pharmaceutical Case Study: How Sanofi got 400% engagement rate
Establishing a pharmaceutical brand is hard enough with the over-saturated nature of the industry, brands also have to push against the ever-growing tide of brands online. The battle for eyeballs and attention is fierce, for any industry. Balancing between being part of a serious industry and engaging social media users is tough for pharmaceutical products. Finding that inner balance is French pha...