Author: Think Marketing

Lucy Aitken on creative effectiveness and successful campaigns

Creative work can be effective, but not always. With the innovation of digital data and new ways to receive and analyze data, tracking and measuring campaigns and creative work has become easier, however it is still important to look at previously successful campaigns. So, how do we learn what is and isn’t effective? One of the options is the WARC Effective 100, an annual ranking of effective adve...

Fast Company releases first-ever “Most Innovative Companies of Middle East” list

Fast Company, an American leading business media brand and publication, has released its first ever list of the most innovative companies of the Middle East as part of their annual selection of the World’s Most Innovative Companies. The international list ranks “the businesses making the most profound impact on both industry and culture.” The main list includes notable names such as Asian ride-hai...

Uber Egypt agrees to officially pay VAT

Uber’s journey in Egypt hasn’t been an easy one, but it might get a bit more flexible after yesterday’s announcement. Yesterday afternoon, Finance Minister Mohamed Ma’it announced that representatives of the Egyptian Tax Authority and Uber Egypt have come to a formal agreement to collect Value Added Tax from the ride-hailing company. The agreement comes at the heels of several weeks where both loc...

Think with AR: Snap Inc’s competition to support refugee mental health with Doctors without Borders

As the years pass by, mental health has become a major global subject and issue. Awareness on how mental health affects the physical body, and how outside factors affect both, has become more widespread, leading to more focus and understanding to those suffering from psychological trauma. This year, Snap Inc is teaming up with Dubai Lynx to provide creatives with a chance to help Niger refugees wh...

Mastercard reveals new Sonic Branding, but what is it and will it work for MENA? [Interview]

Last weekend, one of the biggest technology companies in the global payments industry launched a new addition to their continued brand transformation. After two years of work, Mastercard announced they are ready to show the world their new sonic brand. According to the company, the sonic brand will be “a comprehensive sound architecture that signifies the latest advancement for the brand.” Working...

Etisalat awarded as MEA’s Most Valuable B2C Brand with region’s biggest portfolio

This is a big year for Emirati telecom giant Etisalat who has just been announced to be the MEA region’s most valuable B2C brand for the 2nd year in a row by Brand Finance. This year’s Brand Finance Global 500 also includes the returning MEA brand as the region’s most valuable portfolio. Etisalat was able to break through by becoming the first Middle East organization to break the 10 billion...

Social Media Design Trends of 2019

Content is no stranger to going with the flow with trends, it is one of the important aspects of it. However, keeping up with what’s trending and what’s not isn’t that easy, especially when we narrow it down to the realm of only social media. Social media content is all about somehow breaking through the massive clutter of big competition, and an interesting or bold image is an important element. ...

Uber’s Ahmad Yousry on empowering drivers and Uber Eats’ future

2018 was a super busy year for the transportation tech industry, with Uber being in the very middle of the storm. Not only did various transportation-technology startups emerge and disrupted the market further, foodies rejoiced as more online food delivery services sprang out of the ground to meet their cravings. Uber was a part of both growing industries in Egypt, opening up Uber Eats and Uber Bu...

El Clásicos are Ruff! Pet Rescue serves up El Clásico Dogs to lessen the tension and dispel stereotypes

The fierce rivalry of Real Madrid and Barcelona, dubbed El Clásico, is one of the football world’s most anticipated matches. All over the world, people will be on the edge of their seats, anticipating nervously and tense. To help ease tensions, Dubai-based pet rescue SNIFF is making tonight’s game a little less “ruff.” Introducing the adorable El Clásico Dogs.   There are a lot of negative as...

Should you be rebranding? 7 signs that mean big changes need to happen

Today’s world is an image-driven one, the market evolving and target audiences changing generations. Today’s world is the reason why businesses constantly need to evaluate, adapt and evolve from their original branding and positions to newer and more relevant strategies and branding. Snap judgements are being made about your company, some good, some bad. However, your logo isn’t the only part of y...

Ali Rabee goes crazy for Orange’s new GO package

It’s the end of the first month of the year but telecom provider Orange has just released their first full ad of the year. Working with Teatro Egypt (Masrah Masr) comedic star Ali Rabee, the telecom provider comes out into the new year with a catchy new song. Orange’s newest ad shows a relatable scene; stuck in place and bored with no internet, Rabee starts to unravel and hallucinate as he tries t...

Mo Salah returns to Social Media with DHL Express to connect fans with “Human Network”

Mohamed Salah’s sudden deactivation of his personal social media accounts had the world’s attention last week when the famous premier league football star mysteriously tweeted “2019 Resolution: Time to get in touch, for real.” 2019 Resolution: Time to get in touch, for real. — Mohamed Salah (@MoSalah) January 22, 2019 This led to a whirlwind of questions and theories as to the newly awarded ...