Author: Think Marketing

Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study

Ramadan is ending, brands have stopped promoting and people are excited to eat anytime they please again. Ramadan 2019 wasn’t as exciting as the years past, but we’re hoping that all the creative energy will show up at this year’s AFCON ad season. For now, we take a look back at one of this year’s big campaigns. Ramadan 2019 is the year that photo-sharing platform Instagram launched their first ev...

Careem Egypt: Bringing The Party To You, Ramadan Style

Ramadan is the ad Superbowl for MENA and that means a vast majority of brands save their budgets for a major extravagant ad to capture audiences during the season. It also means that a majority of those ads are aiming more towards show and tell, flashy objects and catchy tunes that only add to a consumer’s playlist. What about brands that take the time to deep dive, research and grab insight on to...

Savage Marketing 2019: Big Names, Big Topics, Big Opportunities

Marketing events and conferences continue to build up momentum and powerful content, here and internationally, providing us marketers with exciting new concepts, case studies and more. Sadly, summer usually has a lull for local marketing events, so what is a marketer supposed to do while preparing for the last 2 quarters of the year? There are still some conferences during the hot summer months, s...

NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019

Who knew that going into banks and checking our financial options could lead to a type of Post-traumatic stress disorder (PTSD)? We do, as most of the banks are notorious for wasting time, energy and patience due to the nature of the information financial institutions have access and the security measures must work with. This is why the National Bank of Kuwait (NBK) decided to laughs at traditiona...

Competition Watchdog Orders Glovo back to Egyptian Market

After a year of beating out established competitors such as Otlob, Spanish delivery startup Glovo bowed out of the Egyptian market at the end of April. The announcement came as a shock for many, as the app had quickly gained popularity and the appearance of their yellow couriers were becoming an everyday occurrence. In a big announcement yesterday, the Egyptian Competition Authority (ECA) released...

Orange Plays The Long Game This Ramadan and Brings It With CSR Campaign

Ramadan telecom ads have become synonymous with giant budgets and bigger stars. This year shook expectations as telecoms suddenly narrowed their star presence, and expanded into creating more campaigns than one-off ads. However, there is one campaign that is definitely breaking through this year; Orange’s “Far2 Kebeer” not only hosted just 2 celebrities for its bright cheerful song but also moved ...

SWVL X Ford: SWVL’s newest partnership brings new opportunities for commuters

Egypt’s budding startup superstar continues to grow with their newest partnership with international automotive company Ford. Last night, the two signed an MoU that will see them working together to deliver a safe, reliable and comfortable transportation solution to urban commuters in Egypt’s large cities. It’s an exciting time for the company as they expand to other countries in the region. Mosta...

Best of Ramadan 2019: Mo Salah Asks Fans to Love Themselves by Overcoming Drug Addiction

Self-love has always been a difficult subject for many people, but loving others, especially celebrities, come so easily for many. Why do you share concern about people we don’t know on our TV screens but not for our own wellbeing? One of this year’s Ramadan campaigns looked to answer that and encourage others to love themselves as much as they love a celebrity. In 2018, it was announced by CAPMAS...

Skyline Misleads Consumers with Guinness World Record Attempt [NOT Win]

After last year’s controversial ad, where many heated commenters rampaged the internet in anger against the “sexist” ad, Memaar Al Morshedy had a chance to redeem itself this year and promote its latest major project “Skyline” in a more positive light. Unfortunately, the brand seems to not have listened to criticism last year and published a misleading ad without proper testing or checking how peo...

Game of Thrones season finale: Water bottle appears onscreen

You’d think after the coffee cup debacle of two episodes ago, someone would’ve checked the rest of the series. They did not. HBO owned the coffee cup mistake, even issuing a cheeky statement that the coffee should not have been there because Daenerys had actually ordered an herbal tea. Starbucks got an estimated $2.3 billion in free advertising [value of all the buzz] from ‘Game of Thrones’ cup mi...

Huawei’s Android loss: Hongmeng will act as Plan B

The Chinese technology giant Huawei on Monday began to feel painful ripple effects of a Trump administration order that effectively bars American firms from selling components and software to the company. The company said that Google was cutting off support to Huawei for many Android hardware and software services. The move, a response to the administration’s order last week, could hamstring Huawe...

Cadbury’s New Positioning Makes Being Good Less of a Challenge

While the world continues to grow into a hard and cold place, it can be easy to forget how effortless a simple gesture can change a day. Both our own and others’. As part of a global repositioning, Cadbury Dairy Milk Egypt has launched a new campaign for their new brand evolution, moving from their “Joy” platform to “Goodness and Generosity.” The brand’s newest campaign merges their new focus whil...