Author: Think Marketing

To spend, or not to spend: That is the question that ABK-Egypt will help you answer

What’s the first thing that comes to your mind when you think of banks? Is it the mile-long paperwork, or is it the equally as long lines and waits for your turn? Banks and banking has always been hard on us, extremely long lines and waits are what we automatically expect when going to our branch, which is why only 33% of Egyptian adults have their own bank account. During a speech at the People a...

Lighten, brighten; H’la oil fluffs up with bright vibrant colors in relaunch

Summer is officially approaching, or at least the end of spring, as the temperature finally rises to t-shirt and sundress levels. Finally, the bright colors of warm weather is finally upon us; from warm red to colorful pinks and pastels. Marketing efforts are shifting to more summery or spring-focused colors and hues. Keeping up with the new seasonal trends comes H’la Sunflower Cooking Oil. After ...

Marketing Kingdom will come back again to Cairo next October

P World, the organizers of the Marketing Kingdom, Egypt’s most innovative marketing event, have just announced that the fourth edition of the event will take place from 17-18 October in Cairo. Recommended Read ► 5 interesting Social Media lessons from Marketing Kingdom Cairo 2017 Confirmed speakers for the Marketing Kingdom Cairo 4 include: Ian Manning, Head of Agencies, MENAP, Facebook Priya Pate...

Lipton is planning to be Egypt’s National Tea for World Cup 2018

The World Cup has taken over our lives, and we just can’t seem to escape it. From brands exploding with national pride, to everyday people running around with small portable photos of Mohamed Salah in their pockets, there is no escape. As the days count down to the highly-anticipated Egyptian return to the World Cup later this year, people are clamoring to find any way to keep up-to-date with the ...

Woei Hern on unicorns, creativity, getting involved and data.

Day 1 of 2018’s Creative Industry Summit has jut concluded and it’s been a ride! The summit built upon its namesake as local and international talents came together to speak about data, the future of marketing and TV and creativity. Creativity may seem hard to come by but creative players such as Executive Creative Director of Ensemble Worldwide Chan Woei Hern know exactly how to churn it out. Ens...

Looking towards the Future. Dana Griffin on AI, Data and Trust.

Marketing isn’t just about footwork and a few clicks on AdWords anymore, the field is expanding and we need to catch up. Since the internet and social boom, even more complicated technologies and tactics keep being created. As marketers scramble to get to the top, finding courses and lectures to keep up with the flood of information and technology, we tend to get a bit lost. This year, the Creativ...

Facebook offers bounty up to $40,000 for reporting rule-violating use of data

We’ve all seen the videos and memes of Facebook founder and CEO Mark Zuckerberg as he withstood 2 days of questioning by American congress regarding the Cambridge Analytica (CA) and data leak scandal. What many didn’t notice was that before Zuckerberg entered the building, Facebook had released their newest tool for fighting data leaks in the future. In a Newsroom post, Facebook’s Head of Pr...

Mystery Marketing: How brands are implementing cryptic marketing strategies

Storytelling is one of the main marketing buzzwords to date. We’ve burned it into our minds that we must craft the best relevant storyline for our brands and campaigns. We must be clear, slightly but mostly direct, and there should be no mystery as to what story we are trying to tell. But should it always be so clear? Should our marketing messages always be clearly defined, easily understood by ou...

YouTube reveals new CPM TrueView advertising model

One of the biggest types of dilemmas we as marketers are facing right now is the “something is killing something; how do we evolve as a brand to survive?!” Just a decade or so ago, advertising and marketing was simple. If you were a small-time advertiser, you’d focus on print and local events. If you had the budget, you would move on to TV spots and giant billboards that shone brightly against the...

You got ZAPed! IN by Vodafone pranks users with Zap Tharwat for April Fools

April Fools day is celebrated around the world, from children pranking each other in schools to office co-workers planting strange things on your desk, so why can’t brands jump on it too? The first of April is an exciting time for creatives worldwide, since, finally, clients agree to have a sense of humor and let them create some personable content. It is, to some, the one-time clients feel that t...

Mo Salah continues to inspire more Egyptians via anti-drugs campaign

From El Mokawloon Football Club in Egypt to a Premier League Superstar, Egyptians view Mohamed Salah as national pride. Mohamed Salah is an Egyptian young-man who challenged all obstacles to achieve his dream of becoming a professional footballer. He has a stunning career in Europe and played a major role in the Egypt national team’s successes in recent years. What Mohamed Salah did when Congo equ...

Facebook collects data about you more than you think: How to clear it for yourself?

Facebook continues to face criticism after the release of Cambridge Analytica (CA) whistleblower’s information that over 50 million Facebook users had their data leaked last week. Other than governments worrying about the scope of how much power Facebook’s data has had on countrywide elections and referendums, such as the US election and Brexit, Facebook now has to deal with celebrities (such as W...