Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
  • AlMentor.net

    AlMentor.net: developed to be MENA’s biggest hub of entertaining knowledge

    The key to all of that is content – good stuff that people enjoy, people get some value from, and people want to come back to in the future. It become very challenging to create that method of knowledge transformation platforms that is both entertaining and informative. With all types...
  • Google’s instant search killed, but did we ever use it?

    Yesterday morning, Google closed shop for one of its oldest search engine helpers, and only a few noticed its disappearance. Google Instant was one of the company’s landmark search engine features. With Instant, users using the famous search engine would receive instant search results as they typed in their...
  • Google Lantern Awards 2017; winner and top 10 finalists revealed

    Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content. Launched last year, the awards are focused on highlighting the region’s best...
  • The-Rock-X-Siri-Dominate-the-Day

    The Rock and Siri go crazy; The Rock dominates the day with Siri

    Dwayne “the Rock” Johnson is a powerhouse. A literal powerhouse made of steel muscle and will power, with a dash of funny. He has so much spirit that he can practically do anything he puts his head to, which is exactly what he does in this funny, witty and...
  • Hazem Emam goes red with Vodafone

    Football legend Hazem Emam, the creative playmaker who spent most of his career as an attacking midfielder for Zamalek SC. As, probably, the biggest telecommunications provider in the country, Vodafone’s power (and budget) is virtually unlimited. Also Read ➤ How Vodafone Egypt dominates (#1 theme) in brand storytelling On the...
  • We love MS paint

    Paint about to get erased; Microsoft planning Paint program death

    In the early years of Microsoft, Bill Gates and company felt the need to add some creative juices to their brand new operating software. Appearing in all versions of Windows OS, Paint has become a staple of the computer world since computers appeared on the scene. Paint, a simple...
  • The 1 reason why you should never work on your vacation

    The 1 reason why you should never work during vacations

    We can start by questioning your assumptions of what will make you successful. Does working hard mean working long? Will working during your vacation will make you appear more dedicated or valuable? For successful people who love their work it’s tempting to check business emails and maybe even do a...
  • having-fun-stalking-Mountain-View’s-giant-duck

    Duck Mania; having fun stalking Mountain View’s giant duck?

    After the end of the Ramadan marketing race, summer may typically be a slow time for marketing, but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. While Vodafone and Pepsi are focusing on Amr Diab’s new album teaser;...
  • How Anghami is taking MENA brands’ sonic identity to the next level

    How Anghami is taking MENA brands’ sonic identity to the next level

    Founded in 2012, Anghami is now the leading music streaming company in the MENA region. The platform was created to give easy, fast, affordable and legitimate access to music to millions of people in the Arab region. At the time, Anghami was trying to solve a number of complex...
  • Lannister, Stark or Targaryen? OSN gets you into the mood with new Messenger Bot

    Game of Thrones has officially started and a new season of flying blood and tears has been released. The internationally loved Game of Thrones (GOT) has become a legend, with millions of people stuck to their TV or computer screens whenever a new episode comes out. To help launch...
  • Google’s 2.42Bn fine and could it affect search marketing?

    For the past two weeks, many companies have discussed Google’s record fine by the EU’s European Commission. Whether the companies are within the product industry or in the online marketing industry, the buzz around the record-breaking fine has been great. Many opinions have risen due to the conflict between...
  • Careem Invests $500,000 in Local Egypt transportation Startup Swvl

    Careem has bought a minority stake in Egyptian startup Swvl that was co-founded only three months ago by Mostafa Kandil, a former Careem Market Launcher who had quit his job with Careem in February to launch his own startup fulfilling its mission to build an institution for the region. The investment, $500k in seed funding,...
  • Helping women break through with Unilever and Misr El Kheir

    Women across the world have continued to face the same problem throughout the generations. With certain traditions still remaining strong in today’s world, women are still finding it difficult to be able to work and keep up with household chores With current economic difficulties, there is a strong need...
  • Facebook expands ads on Messenger

    Facebook continues to expand its revenue base as the newest addition to its Messenger application is revealed. Messenger, with over 1.2 Billion users worldwide, has been testing showing ads on its home tab for a while now, in Australia and Thailand since January. The company announced on Tuesday that...
  • Jumia Egypt celebrates its 5th year anniversary in Egypt by celebrating its biggest helpers; the sellers

    Jumia celebrates 5th anniversary with a celebration of its community

    One of the most used online marketplaces in the country, Jumia, a part of the JUMIA group (formally African Internet Group), celebrated its 5th year anniversary in Egypt on Thursday. When Jumia first entered the Egyptian E-Commerce scene, the internet and online businesses accounted for only 1.1% of the...