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Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
  • Think-Marketing-Article-2017-Axe-asks-the-questions-young-men-are-afraid-to-ask

    Axe asks the questions young men are afraid to ask

    The common view for Axe, the popular deodorant and men’s care company, and its advertisements is that Axe has always catered to the male stereotypes and sexualization of the product and brand. For many years, the company’s adverts for its deodorants have always contained sexy women and how Axe...
  • Think-Marketing-Article-Lipton-black-and-white-Ramadan.2017png

    Exclusive; Lipton goes monochrome for Ramadan

    Tea. A global pastime but a genuine piece of culture and life in Egypt. Tea has been a part of each Egyptian’s life since childhood, it’s a piece of our contemporary history, and Lipton tea has always been a part of it. Lipton has been the number 1 tea...
  • O-2017-Day-1-review

    Google I/O 2017 Day 1 review

    Google has launched its annual developers conference, the I/O, last Wednesday, over 7000 visitors joined in on the event with many more watching the live broadcasts. The 2017 conference will last 3 days, and has been anticipated by many in the tech world as they await what they assume...
  • Think-Marketing-Article-Hand-in-Hand,-We-Can;-Pepsi-hopes-to-do-better-with-Saudi-Arabian-athletes

    Hand in Hand, We Can; Pepsi hopes to do better with Saudi Arabian athletes

    The beverage giant Pepsi has been getting a lot of bad comments and blows lately. The famous soda beverage manufacturer has been around since the 1900s, and has been through its own share of bad publicity and horrible advertising. The one thing Pepsi has always been able to understand...
  • Think-Marketing-Article-2017-Ladies-Look-sharp-and-professional-for-business-events-with-these-tips

    Ladies; Look sharp and professional for business events with these tips

    As a professional woman in the marketing and media business, there are many options yet never the right ones to wear for a business meeting or event. Here are some simple tips on how to improve items that may already be in your closest, and are easy to find...
  • Think-Marketing-Article-2017-Almarai-gets-ahead-of-the-Ramadan-2017-crowd-with-new-advert

    Almarai gets ahead of the Ramadan 2017 crowd with new advert

    As Ramadan draws closer, companies are readying themselves for the Ramadan push for advertising space and consumer attention. The Saudi Arabian food and beverage manufacturer, Almarai, has come out with the first noticeable ad of the season, complete with the message of hope and optimism that is abundant during...
  • Think-Marketing-Article-2017-6-Insightful-Key-Lessons-by-The-Aspiring-Mohamed-Salah

    Mohamed Salah leads “You are stronger than drugs” campaign

    The Egyptian Anti-Addiction Treatment Fund releases moving story of a mother and son as he battles addiction for International Mother’s Day. In Egypt we treated mum in March for Mother’s Day but it’s also celebrated in May across the globe too. Separating itself from the usual bright sun-filled “happy days”...
  • Think-Marketing-Article-2017-How-to-write-a-resume-and-what-to-avoid

    5 Resume Mistakes that Will Cost You the Job

    In a saturated market filled with thousands of people aiming for your job, one of the many ways job hunters try to get noticed are through buzzwords, but multiple interviews with recruiters around the word now state that buzzwords can actually hurt your chances of getting a place within...
  • Think-Marketing-Article-2017-Now-you-can-upload-photos-from-Instagram-mobile-website

    Now you can upload photos from Instagram mobile website

    Users around the world rejoice as Instagram’s mobile website launches a lightweight easy-to-use version for users in developing countries. Instagram’s website has been classically known as the place to only scroll through photos, never being able to upload photos or use a majority of the popular photo sharing application’s...
  • Think-Marketing-Article-2017-Careem-cinematography-honors-Egypts-very-own-street-language

    Careem’s cinematography honors Egypt’s very own street language

    Careem drops a beautiful video on the silent language of Egypt’s streets. Accompanying Careem’s billboards, comes a brilliant piece of cinematography in the form of Careem’s newest video. Showing off many confusing names of streets and corners of Cairo’s roads and infrastructure, the video discusses how the road has its...
  • Think-Marketing-Article-2017-Vodafone-IN-supports-Victoria-College-students’-creativity-with-Social-Media-challenge

    Vodafone IN supports Victoria College students’ creativity with Social Media challenge

    Because it’s never the same without your friends, back in 2015 Vodafone Egypt launched a network “Vodafone IN” to keep youth in touch with your group. The launch campaign key message was set to be “It won’t work without you” The network was created for the youths of today and their...
  • Marketing Kingdom Cairo 3 2017

    Marketing Kingdom Cairo 3: What’s New in 2017?

    The third edition of the Marketing Kingdom Cairo will take place from 15-16 October at the Dusit Thani Lake View Hotel in Cairo. The agenda for the event was launched earlier today and we are exclusively sharing with you the latest updates surrounding Egypt’s biggest international gathering of marketing...
  • Think-Marketing-Article-Dubai-became-the-first-city-in-the-world-to-have-its-own-Microsoft-Office-font

    Dubai became the first city in the world to have its own Microsoft Office font

    Dubai remains ahead of the curve as the city of excess and iconic scenes with the launch of its very own font. The UAE city has recently released Dubai Font, a customized font inspired by the city and modernity. According to the font’s website, it “celebrates the union of...
  • Think-Marketing-Article-Sprite-Egypt-campaign-challenges-famous-Egyptian-proverbs

    Sprite Egypt campaign challenges famous Egyptian proverbs

    Few weeks before Ramadan comes “Howa da el Geded,” another fun set of ads by Sprite Egypt targeting mainly millennials and aiming at changing cultural perceptions and stereotypes by twisting the famous Egyptian proverbs and make it more fun, optimistic and challenging. Following Sprite’s “Ana Keda” previous campaign, “Howa da el...
  • Think-Marketing-Article-2017-Abla-Fahita-Brand-integration-done-right

    Abla Fahita: Brand integration done right!

    Good product placement is hard to accomplish in today’s skeptical youth, it was easier for marketers to simply pay a small amount of money to have a character of a movie to use an item back in the Golden age of movies. Now however, it costs a small fortune...