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When two occasions arrive at the same time like Ramadan and Mother’s Day is a good marketing challenge for many brands. Marketing never stops in one place or event it is always up and running. It is not easy to merge two occasions into one marketing campaign. You need a high level of creativity and dedication to make this work especially when the two occasions are not related. Creativity in marketing is a key player in the success of a campaign and how to reach the right target audience.
Kellogg’s Noodles Ramadan & Mother’s Day campaign is a pure symbol of creativity and how a brand is capable of bonding between two important occasions in one campaign that delivers a clear message to the audience and is very well executed.
Double Duty Marketing: How Kellogg’s Noodles Connects Ramadan and Mother’s Day to Brand Success
The idea of mixing two occasions like Ramadan and Mother’s Day in the ad is smart and resonates with the brand. The concept of making an occasion relevant to your brand or product is not only smart it is creative. When a brand ties itself to an occasion it shows you how the brand is always modernizing itself.
As long as a brand is always aware of upcoming occasions and trends will always stay at the top of the market and will be capable of competing. Kellogg’s Noodles amazed us with how the brand was capable of making these two occasions relevant to its brand. It is not an easy process to find the perfect insight between two occasions on which you can build your campaign. It is a very challenging process but it requires a high level of research and critical thinking.
How Kellogg’s Noodles Connects with Moms
The campaign itself is what we call a definition of creativity. The ad shows the mother coming home from work very tired and wanting to sleep so she sets the alarm to wake up and make the food for the iftar. The ad presents how being a mother is very tiring and mothers need someone to feel for them. Kellogg’s Noodles heard all mothers with this campaign by showing how the children instead of waking their mother up to prepare the iftar her children relied on themselves and their father to prepare the food. The merge between Ramadan and Mother’s Day is very clear and presented with the best creative idea possible that resonates with the brand.
The ad can give most mothers a sense of involvement. How many times have you seen an ad and felt that you are the main protagonist of this ad? Well for me, many times I felt that I belonged to this ad or campaign. The ad made the sense of belonging very clear on how motherhood is very hard and tiring for most women. The sense of involvement in any ad builds a good relationship between the audience and the brand itself. When you feel a sense of involvement in any brand it makes you want to try its products which is a very smart way to market your product.
Teamwork With Your Father Makes the Iftar Dream Work
The idea of the father’s help is very creative. There has always been an endless war between noodles and mothers. Mothers believe noodles are for snacks, not real food that is healthy enough and full of nutrients for their children. Who is the one person you run to when you want to make something your mother didn’t agree on? Most probably will be your father or older sibling. The ad shows the father helping his children cook the noodles for their iftar meal. That way the father is helping his wife and shows that the father is a comfortable place for his children to do whatever they want. The image of the father figure in the ad is executed beautifully.
A Mother’s Delight: Kellogg’s Noodles Creates a Happy Iftar Ending
The final part of the ad is when the mother wakes up in a rush to prepare the iftar for her family, but suddenly she finds out that her family already prepared tasty noodles iftar for them and her. The smile on the mother’s face shows that the war between noodles and mothers is finally over and the family can enjoy a nice iftar meal all together.
Who Is Behind The Campaign?
The campaign was a collaborative effort spearheaded by BAM, with the creative direction led by the talented director Dibo and his team.
BAM, renowned for its prowess in transforming ideas into captivating campaigns, stands out as a beacon of creativity and strategic insight. With a keen focus on brand objectives and campaign goals, BAM has earned a reputation for delivering results that exceed expectations, all while adhering to specified budgets.
In a recent collaboration, BAM tackled the challenge of seamlessly integrating Mother’s Day and Ramadan into a single, emotionally resonant narrative. Despite facing hurdles such as promoting noodles for iftar in a culture where it’s traditionally viewed as a snack, BAM creative team, led by the talented director Dibo and his crew, demonstrated their ingenuity and expertise.
Their collaborative efforts yielded a budget-friendly campaign that not only conveyed the message effectively but also subtly highlighted the suitability of noodles for iftar. The flawless execution of the campaign by Director Dibo and his team further underscored BAM commitment to excellence.
From an outsider’s perspective, BAM ability to navigate complex challenges and deliver impactful campaigns speaks volumes about their dedication to their clients’ success. With a track record of innovation and audience engagement, BAM continues to set the standard for creative excellence in the industry.
