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Many real estate developers start new projects and make new campaigns each year. The consumer’s priority is one of the most crucial elements for your real estate brand’s success. Your clients are your future advocates if you meet their needs, they will have your brand’s back.
The diversity of ideas makes a campaign memorable to the audience. To make a campaign memorable it needs to be intriguing and interesting to the target audience. There are different ways to make a memorable campaign; you can create a narrative that is lighthearted, inspiring, or a cheerful storyline that will grab the audience’s attention and make this campaign a memorable one.
Funny sketches can have the power to get the audience engaged by relating the campaign to themselves, while jingles are one of the essential components of an unforgettable campaign. Some of these components were incorporated by Misr Italia Properties (MIP) into their Ramadan 2024 campaign.
Misr Italia Properties: Fulfilling Every Dream with Diverse Developments
A healthy and fruitful relationship with clients is what helps the brand to grow. MIP is known to put its clients as their number 1 priority. With a diverse portfolio of projects, the company always has something to meet every client’s needs. The real estate giant is the first developer to open its gates in NAC and delivered the first integrated livable zone at IL BOSCO Project, where you can find multiple services and experiences within its premises. Additionally, Vinci New Capital, a boutique premium project with homes designed by Hany Saad Innovations, situated in a prime location in the diplomatic area.
Tired of a long working week and you’re seeking a weekend getaway where you can relax and enjoy the sun and the sea? Kai Sokhna is there for you with its perfect destination where you can enjoy beach bliss and sandy shores; all year long with your family and friends.
While in La Nuova Vista New Cairo, your dream of a luxury living is coming to life. This exclusive compound is door-to-door with Garden 8, East Cairo’s Premier Lifestyle destination, ensuring that everything you need is just a 5-minute away from your home. Garden 8 is La Nuova Vista’s exclusive commercial hub offering premium shopping and dining experience, making it effortless to meet all your needs.
IL Bosco City project in Mostakbal City, the first 15-minute city, where all your essential needs are within a 15-minute distance of walking or cycling. From shopping & dining to education, health, sports, culture, and entertainment facilities, everything is conveniently accessible.
When the summer holiday arrives, there is no more hassle in finding the best place to spend your holiday when there is Solare Ras El Hekma, an Italian summer experience where you can enjoy premium sea view villas, surrounded by the serene waters of the crystal-clear Mediterranean Sea, offering you the opportunity to experience the beach amenities and the iconic Sahel beaches.
Misr Italia Properties’ Ramadan Campaign Sequel Delights Audience
MIP’s Ramadan 2024 campaign features a captivating and smart storyline. It all starts in 2022, when Ahmed Ezz meets his Italian love, and shows her array of successful projects MIP has developed, leaving her mesmerized.
Fast forward to 2024, as Ahmed Ezz orchestrates the next chapter, welcoming the girl’s family and showing the love-hate relationship between him & the father-in-law while showing them the unparalleled projects in MIP across different destinations. Witness their awe-struck admiration as they explore the array of MIP’s ventures, each bearing the hallmark of Italian-inspired design. From residential sanctuaries to commercial marvels, the campaign showcases the breadth and depth of the brand’s portfolio, igniting visions of growth and expansion.
The Italian family spends time together at the projects of MIP, showing the grandiosity, and credibility of the company as well as the livability of the projects and expansion into new markets & destinations by launching new developments. The variety of projects and destinations in the campaign shows how the brand can grow more and more.
The concept of this campaign is captivating, and the humorous element portrayed in the love-hate relationship between Ahmed Ezz and his Italian father-in-law makes the campaign more engaging, while showcasing MIP’s notable projects effectively.
Conclusion: Campaign Strategy for Long-Term Impact Beyond Ramadan
Creating a sequel for a campaign makes it easy to remember, and tends to captivate the audience, fostering intrigue, and a deeper connection to the narrative and the characters.
This strategic move maintains your brand’s presence in your consumer’s mind, and ensures the audience remains engaged. By continually refreshing the content and ideas, MIP prevents campaign fatigue and keeps the brand’s prominent position in their consumers’ minds, as the most important element when you create a campaign is to diversify the content and the ideas so it doesn’t become redundant.
Nowadays, you can recognize that many campaigns commonly employ the hit-and-run approach, while MIP started the campaign in 2022 followed by the sequel in 2024, leaving the door open for new ideas, and we are excited to see what the next chapter holds.
