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In every sector in the world, there is always competition. Competition shows which brand is the strongest and can deliver its messages to the right target audience. In the real estate sector in Egypt every Ramadan the competition between the brands is tough. This Ramadan season many brands made multiple campaigns in different directions.
Some brands made many copies of one campaign and some completed the stories of last year’s campaigns. It is hard to keep up with the competition especially in the real estate sector because there are various brands with different ideas and campaigns. As long as the brand is presenting its project transparent and clearly to the audience it might gain their trust and respect for the brand.
Going the Extra Mile: Mountain View Scores with Inspiring Advert ft. Mohamed Salah
Taking and extra mile in your life will take you to new places and success that what Mountain View did in their Ramadan campaign #TheExtraMileForHappiness. The campaign starred the Egyptian King Mohamed Salah and how he took the extra mile in his training and development, and also, took the extra mile with his family.
Also Read ► From 100% to 101%: The Mountain View Formula for Happiness in Ramadan 2024
The idea is smart and serves the brand well as Mountain View has many projects which shows how the brand has a successful history and upcoming future because they are going the extra mile.
Misr Italia Scores with Sequel Campaign: #الحياة_زي_ما_تحب_تعيشها
Misr Italia Properties’ new style of campaigns is nice and smart. The idea of completing Ahmed Ezz’s story in this year’s Ramadan campaign #الحياة_زي_ما_تحب_تعيشها is very smart.
The campaign was funny and highlighted Misr Italia’s multiple projects and places. The campaign showed Italians amazed by the designs and architecture of the projects which increases the brand’s credibility.
Transforming Dreams into Cities: Talaat Moustafa Group’s Visionary Journey
Talaat Moustafa Group’s campaignخطوة جديدة نحو المستقبل hammers on how their brand is different. The campaign starred Karim Abdel Aziz and it highlighted the different projects that TMG created throughout the years and how the projects transformed and grew into big smart cities.
The campaign’s message showed that TMG is visionary and looking towards the future. The message was clear and transparent, also the choice of the actor was successful.
There is also a second copy focused on how TMG is focused on building Mosques in most of their projects and how this means a lot to them. They highlighted how they focus on the architecture of every Mosque and how they try to make them unique for every project.
Skyline: Redefining Residential Living with Morshedy Group’s Diverse Vision
Morshedy Group makes a beautiful blend between the actors Taha Desouky and Zafer El Abdeen who served the brand very well. The campaign had six copies which highlighted the USPs of the Skyline project and how it is a different residential complex that you can find everything there.
The copies’ ideas were different each one had a different scene and message which shows how the brand is diverse. This also makes the brand up and running in Ramadan because of the diversity of ideas.
Al Ahly Sabbour’s Ramadan Campaign Misses the Mark
Al Ahly Sabbour Ramadan’s campaign took a different direction. The idea of the campaign was unclear and the campaign didn’t highlight the USPs of the project or the brand. The song of the campaign doesn’t go well with the brand and the idea. Hopefully next year’s Ramadan they will make a new direction that fits the brand.
Madinet Masr’s Winning Formula for Their Ramadan Campaign
The beautiful real estate trio in this year’s Ramadan is brought to you by Madinet Masr. Madinet Masr made three copies of their innovation “Theqa” which is a warranty certificate that guarantees maintenance and operation services for up to 20 years, with no surprise charges. The campaign starred Maged El Kedwany, Chico, and Big Ramy. The idea of the campaign was very smart and funny, also the message was clear.
Also Read ► Theqa: Madinet Masr’s Innovative Solution to Win Customer Trust
This campaign did a great job because there was a harmony between the creativity of the ads and the message itself.
Familiar Ideas: Khaled Sabry Developments’ Ramadan Strategy
Khaled Sabry Developments this year’s Ramadan campaign #Rosail_City_New_Cairo is taking the ordinary direction. The campaign starred the actress Nelly Kareem enjoying her life at Rosail New Cairo. The campaign highlighted the project and its USPs but the idea itself is very basic. There were no new ideas implemented in this campaign.
Step Aside Celebrities, It’s Your Time to Shine: ORA’s Exclusive Customer Focus
ORA uses a smart marketing way for its brand. ORA’s this year’s Ramadan campaign took a new angle which is teasers, funny sketches, and a song. The campaign consisted of six copies that showed at ORA you are treated with exclusivity more than the celebrities you are the star of the show.
Also Read ► Life Starts at ORA: Celebrating Ramadan’s Realized Dreamscape
The sketches showed that the actors can’t film their scenes unless the owners are satisfied first. The final copy was a song that wrapped up the whole campaign. The song was nice and uplifting and highlighted the message of the campaign that they finally finished building.
Deep Ideas, Big Developments: Palm Hills’ Creative Ramadan Campaign
Palm Hills hammered on its message very cleverly with its Ramadan campaignالدنيا صغيرة بس بالم هيلز كبيرة. The campaign starred the actor Asser Yassin. The idea behind the campaign is that Palm Hills is huge with multiple projects.
The campaign shows how Asser Yassin is trying to find Salma in Palm Hills on different projects, but he still can’t find her. The idea is very creative and smart showing how Palm Hills is very big and has diverse projects. Hopefully one day he will find Salma.
Horizon Egypt Makes a buzz: Georgina Rodriguez Fronts First Egyptian Campaign
Horizon Egypt Developments introduces Georgina Rodriguez in her first Egyptian campaign. The campaign focused on showing the lifestyle at SA’ADA New Cairo, but it didn’t show real footage of the project.
The idea of introducing a new foreign celebrity to the Egyptian advertising world is a kind of smart way to make a buzz because it will be remembered that this brand was the first one to bring this celebrity into its campaign.
A Sweet Love Story: Hyde Park’s Romantic “#HekaytnaHelwa” Campaign
Hyde Parke Ramadan campaign #HekaytnaHelwa to the romantic direction this year. The campaign starred Rakeen Saad and Essam Omar falling in love throughout the campaign.
The campaign showed the lifestyle of Hyde Park and the multiple places you can go there. The song of the campaign was sung by the one and only Amr Diab. The mix between the song and the romance is good and serves the campaign also making it uplifting and cheerful.
Can MarQ Communities Live Up to Its “Best Place on Earth” Claim?
The MarQ Communities campaign made strong claims in their Ramadan campaign. They claimed in their campaign that they are the “The best place on Earth”. Stating a very strong claim like that is not useful for your brand because you need to meet this claim to reach the audience’s expectations.
The idea of the campaign itself is very basic and they didn’t show real footage of the project. Hopefully next year they will do better.
Lasirina Group Goes Musical: Jingle Focuses on Lifestyle in Ramadan Campaign
Jingles are one of the ways to make a good campaign. Lasirina Group Ramadan campaign took the direction of jingles and focused on the lifestyle of their projects. The campaign was nice, but it needed to focus more on the projects’ USPs.
A Trip Down Memory Lane: MBG Developments Banks on Nostalgia for Doray Bay Campaign
MBG Developments took the nostalgic direction in their Ramadan campaign this year. The campaign focused on their project Doray Bay-Ras El Bar and starred the actress Dorra.
Ras El Bar is a place where many adults have a lot of memories there when they were kids. The idea of this direction was smart, but they need to clarify the message of the campaign a bit more.
Inertia Gets Real: Community Focus and Transparency Shine in Ramadan Campaign
Inertia mixed between the song and the projects. They showed how people enjoy their projects and facilities. The campaign starred the singer Amir Eid who sang the song of the campaign which was a very good added value to the campaign.
Also Read ► Living Dreams: Inside Inertia’s Authentic Ramadan 2024 Campaign
The campaign is very transparent it didn’t focus on bringing many celebrities it focused more on the community itself which increases the brand’s transparency and credibility.
Targeting Tomorrow’s Homeowners: ERG Developments Unveils “Eelaf Residence” as First Millennial Compound
ERG Developments introduces in their latest Ramadan campaign Eelaf Residence the first millennial compound. The campaign highlighted the USPs of the project and showed the community there, also the choice of the actor Mustafa Fahmy for the campaign was a bit smart.
The actor represents older generations who don’t like QR codes and can’t differentiate between the types of Yoga.
As we reflect on the narratives and the innovation that have unfolded, it’s clear that while competition is fierce, the true winner is the audience, treated to a rich tapestry of messages that resonate with the spirit of Ramadan. As the competition heats up with each passing year, one thing remains certain: the brands that tell the most authentic, engaging, and heartfelt stories are the ones that leave a lasting impression. So, we turn to you, dear readers: which campaign captured your imagination and won your heart this Ramadan?
Creativity has no limits and the human mind and eyes differ from one person to the other. Each brand has shown its way of marketing and the verdict is ours. Tell us what campaign you enjoyed the most.
