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The real estate sector in Egypt is always changing and yet very attractive for investments. The real estate market is one of the most diverse markets in the world. The market is always open for innovation and how to satisfy the consumer. There are two main reasons why people buy real estate units first if they are looking for a home or upgrading and second if they are looking for an investment opportunity.
Many Real Estate developers try new ideas to satisfy the consumer when buying his or her real estate units for example easy payment plans. Madinet Masr has taken the word “innovation” to a whole new level with its latest innovation “Theqa” for customer satisfaction, trust, and brand credibility.
Madinet Masr proudly presents “Theqa” – the ultimate answer to all your property maintenance differences worries! Say goodbye to the hassle of hefty maintenance differences and welcome a hassle-free solution crafted just for you by the ingenious minds at Madinet Masr Innovation Labs!
Madinet Masr’s Ramadan Ad Uses Time Travel to Showcase Peace of Mind
The ad that explains the idea of Theqa is very creative and clear. The choice of one of the most loved and respected actors Maged El Kedwany was a very good choice for a family man who is looking for a new place and most importantly is looking for trust or we can say “Theqa”. The ad’s idea of the actor opening the door as if it was a portal to the future is very creative and goes well with the brand. The dialogue between Maged and himself 20 years later explains the whole idea of Theqa very clearly. The idea of the future in the ad goes very well with the brand because Madinet Masr is Known to be a visionary brand and always looking towards the future.
The second copy featured the 2x times Mr.Olympia Big Ramy. The idea of the second copy was very funny. It was like the first copy they opened the door to the future. Big Ramy talks to his 20 years future self to ensure he can trust “Theqa”.
The third and final copy featured the famous and funny actor Chico. This copy was a bit different the actor opened the door to 10 years in the future and suddenly the actor saw himself with a much better-transformed body and he didn’t have to worry about any maintenance issues with “Theqa”. That is not over yet then he opened the door to 20 years in the future and the actor is surprised to see himself talking in the Lebanese language also his future self didn’t have to worry about any maintenance issues with “Theqa”.
Theqa Warranty Revolutionizes Real Estate Maintenance
Madinet Masr always amazes us with its innovative ideas for client satisfaction. According to Eng. Abdallah Sallam, President and CEO of Madinet Masr “If you want your business to be successful it needs to solve a problem for the audience”. That is why we welcome “Theqa” a new innovative idea in the real estate market. You don’t need to worry about maintenance anymore. “Theqa warranty” is a property warranty certificate which means the customer is only required to pay for operations and maintenance services without any additional increases or differences for up to 20 years upon receipt of the unit. This is a very innovative idea to increase customer’s trust and brand loyalty.
There is always a high demand for real estate units, however, there are some problems that meet property owners. One of the most tiring problems is maintenance. When a customer buys a new real estate unit, he or she pays almost 8%-10% of the total unit price for a “maintenance deposit”. Years pass by and the developer might come back and ask the customer to pay more for the maintenance. This lessens the customer’s trust in the developer and also might affect the brand’s reputation and credibility. Another problem is that customer satisfaction is not met. The clients are your brand’s advocates if you are not satisfying or fulfilling their needs, they will find new substitutes.
Why choose “Theqa”?
First-of-its-kind: Pioneering a new era in property ownership with an innovative warranty solution.
Say farewell to deposits: Bid adieu to traditional maintenance deposits and embrace a more efficient, cost-effective alternative.
Hassle-free maintenance: Experience a seamless journey with our comprehensive maintenance coverage, ensuring your property remains in top-notch condition.
Building Trust, Brick by Brick: How Theqa Makes Madinet Masr a Customer Satisfaction Leader
Madinet Masr Innovation Lab is creating new solutions to solve real market problems and master customer satisfaction. The innovative idea of Theqa builds customer trust towards Madinet Masr. Customer trust is very important for any brand, not just real estate. When a customer feels that the brand is putting his or her satisfaction as its priority this not only builds trust but also builds a good and healthy relationship between the brand and the customer. Later on, satisfied customers become the brand’s advocates they become the brand’s word of mouth or we can say organic PR.
Madinet Masr’s Theqa Inspires a Brighter Future for Real Estate
There is always room for innovation and creativity anywhere. Theqa is a pure representation of a solution to a very stressful problem and that is what we call innovation. Madinet Masr is a role model to many brands who are willing to innovate and work for a brighter future.
Madinet Masr’s initiative, Theqa, is all about thinking differently and offering something fresh. Theqa isn’t just about warranties; it’s about making life easier for property owners. No more worrying about hefty maintenance deposits or dealing with endless maintenance issues. It’s like a weight lifted off your shoulders!
With Theqa, Madinet Masr shows a better, more convenient way to handle property ownership. It’s setting a new standard that’s all about making things simpler and more reliable for everyone involved. So, if you’re looking for a smoother ride in the real estate world, Theqa is paving the way forward!
More Real Estate brands should learn from Madinet Masr. The concept of solving a problem creates a very good relationship between the brand and the consumer. It is never too late to innovate and grow your brand. Being clear and transparent to your audience also creates trust for your brand and creates a sustainable relationship with your audience. Madinet Masr is always ahead of the real estate market and is always creating solutions for its clients that is what we call a successful brand.
