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Everyone tries his or her best to find or reach what they want. Taking the extra mile can help you reach your goals or happiness and satisfaction. Mountain View is one of the brands that go the extra mile to satisfy its consumers. This year’s Ramadan Mountain View made a campaign #ExtraMileForHappiness with many phases.
- Mountain View’s Ramadan Campaign: Using Celebrity Power and Emotional Connection
- Mountain View’s #ExtraMileForHappiness: Rewarding Moms and Building Brand Advocacy
- Mountain View’s #ExtraMileForHappiness: Charity Run Turns Steps into Donations
- Mountain View’s #ExtraMileForHappiness: Fostering Community Spirit with Games and Suhour
The ad featured the Egyptian king Mohamed Salah and how he is taking the extra mile in his life with his family and in his training. Mountain View made a Mother’s Day activation. Influencers are also one of the strong ways to market your brand and this is what Mountain View did. They also took a strong direction in their campaign which is the on-ground events by making two events.
Mountain View’s Ramadan Campaign: Using Celebrity Power and Emotional Connection
The first phase of the campaign was the ad. The ad starred Mohamed Salah and his children enjoying their time at Mountain View and his daughters wanted ice cream to be happier. This part of the ad symbolizes the #ExtraMileForHappiness. The 1% extra you take in anything does matter whether in happiness, life, or your career.
The idea of the ad was uplifting and heartwarming showing how the football player enjoys his time with his family and takes the extra mile with them also in his training and development. The choice of the player Mohamed Salah is a great choice because he is a role model to many people so most of them can be influenced by him also the choice of Essad Younis to make the voice-over is very smart because her voice is recognizable to the audience. The whole idea of the campaign is smart and resonates with the brand’s message.
Mountain View’s #ExtraMileForHappiness: Rewarding Moms and Building Brand Advocacy
The second phase of the campaign was the Mother’s Day activation. Mothers participated in enjoyable activities and they picked three winning mothers. The three winning mothers were able to go to the United Kingdom and watch Liverpool’s match. Not only that they were able to meet the icon himself Mohamed Salah and ask him questions from their children. When each mother arrived in her hotel room, they saw a letter written by their children for them which was emotional.
The idea of this activation is very smart and it is more than excellent it builds a strong bond between the consumer and the brand. Building a strong relationship with your consumers makes them your brand’s advocates. Turning your consumers into brand advocates creates a credible brand that has a very strong image and market presence. Mountain View initiated a strong marketing campaign this year’s Ramadan they took the #ExtraMileForHappiness.
Mountain View’s #ExtraMileForHappiness: Charity Run Turns Steps into Donations
The third phase is the on-ground events. The Extra Mile Run is here for a great cause. This event was at Mountain View Hyde Park and Mountain View Chillout Park where every step counts. The event’s main focus was to raise donations for Mountain View Foundation the steps taken in the 2 runs were almost 5 million steps those steps were donated to Mountain View Foundation and that was the 1% Extra Mile for Happiness that Mountain View did.
CSR is important for any brand to focus on. Mountain View was capable of using this CSR technique in this event raising donations for its foundation and allowing the audience to join in this run is very smart and creative. A company that focuses on its CSR creates a strong brand image and reputation. Mountain View was capable of implementing the idea in the most creative way possible.
Mountain View’s #ExtraMileForHappiness: Fostering Community Spirit with Games and Suhour
The second on-ground event was the Mountain View gathering and Suhour. This event focused more on bonding the Mountain View community together. The event had games like 2oolameme, singers, and Suhour which allowed Mountain View residents to bond and enjoy their time. This campaign was a pure out-of-the-box marketing masterpiece.
Mountain View was capable of making a full campaign with a variety of ideas. With on-ground events, ads, and CSR programs. The campaign is a marketing masterpiece that can be remembered. A brand that focuses on its audience and goes the extra mile to make them happy and satisfied is successful and well-respected. Many brands should take Mountain View as a role model in their campaigns. Mountain View focused on the audience which is why the campaign is successful.
