Brand Management
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Rebranding your business? Here is what you need to know to rebrand successfully
Rebranding your business is not an easy task and it can’t be…
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Juhayna turns employees into brand heroes for International Volunteer Day 2019
In an economy that focuses mainly on consumer spending habits, some sales driven brands…
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Coca-Cola to acquire Costa for $5.1 Billion
The Coca-Cola Company announced today that it has reached a definitive agreement…
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Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital
A fundamental quality of successful marketer is the mindset and willingness to…
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Protecting brand reputation in the MENA, are you doing it right?
As marketers, we always strive to communicate with consumers in different ways,…
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How devoted is Cook Door in keeping consumers delighted?
For most brands and marketers, social media is an important and necessary…
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Vodafone tops the charts for Ramadan 2017 digital performance, why?
Vodafone continues to break records during the Ramadan season, and continues to…
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Ramadan campaigns 2016 vs 2017
Ramadan is in full swing, and brands are showing us that there…
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Mandolin strikes again!
As a chocolate that many of us remember from our childhoods, Mandolin…
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Etisalat dedicate its Ramadan campaign for the 10-year anniversary celebration
The Green giant of Egypt, the current strong rival to telecommunications titan…
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The country on a can; Coca Cola Egypt latest campaign
Coca Cola go crazy for good again with its brand new campaign…
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Careem is providing free rides for people going to hospitals to donate blood
Careem is providing free rides for people going to hospitals to donate…
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