Brand Management

Latest Articles

Brand Management

How Knorr’s Unbranded KBM Truck Cooked Up the Perfect Marketing Surprise

By Yousr Ezz July 7, 2025

Step Inside the Brand: How Immersive Marketing Is Changing Customer Experience

By Yousr Ezz June 18, 2025

Brand Management

Cultural Identity: The Soul Behind Every Great Brand

By Yousr Ezz May 29, 2025

Brand Management

The Real Phizz: Egypt’s Homegrown Soda Takes on the Global Giants

By Yousr Ezz May 21, 2025

Brand Management

How e& Egypt’s Football “Al Ahly SC” Ad Ignited a Firestorm

By Yousr Ezz May 19, 2025

Brand Management

Exploring Egyptian Eco-Friendly Brands In Honor of Earth Day!

By Yousr Ezz April 22, 2025

Brand Management

Eco-Friendly Branding: A Promise You Must Keep

By Chris Ayman April 16, 2025

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How Mascots Breathe Life into Your Brand and Create Humanized Connections

By Chris Ayman February 11, 2025

The Power of Cultural Identity: Building a Brand That Stands Out and Connects

By Chris Ayman January 16, 2025

CEO of Stripe Patrick Collison Faces Backlash After Controversial ‘Great to Be Back’ Tweet in Tel Aviv

By Hesham Shata December 2, 2024

Meet Laila Khadraa: PUMA’s First Virtual Ambassador Created Using AI

By Think Marketing November 19, 2024

Personal Brand-Driven Acquisitions: Marketing Insights from the Sobhy Kaber Business Case

By Think Marketing October 8, 2024

Al Ahly Sabbour’s SUMMER Project: Where 30 Years of Expertise Meets Evolving Strategies

By Chris Ayman September 17, 2024

Why a Marketer’s Job is Never Done

By Think Marketing September 5, 2024

Starring Tamer Hosny & Bahaa Sultan: How Telecom Egypt’s Summer 2024 Campaign Stands Out

By Chris Ayman August 13, 2024

Local is the New Global: How To Create Marketing Local Strategies for Global Success

By Think Marketing June 11, 2024

Tajed: A New Integrated Commercial District by Madinet Masr

By Chris Ayman June 13, 2024

The Power of Three: How Madinet Masr Tailors Social Media for Growth

By Chris Ayman May 28, 2024

For Brands: How To Humanize Your Brand-Customer Relationship

By Shadwa Hamza December 18, 2023