Brand Management

Latest Articles

Brand Management

CEO of Stripe Patrick Collison Faces Backlash After Controversial ‘Great to Be Back’ Tweet in Tel Aviv

By Hesham Shata December 1, 2024

Meet Laila Khadraa: PUMA’s First Virtual Ambassador Created Using AI

By Think Marketing November 19, 2024

Brand Management

Personal Brand-Driven Acquisitions: Marketing Insights from the Sobhy Kaber Business Case

By Think Marketing October 8, 2024

Brand Management

Al Ahly Sabbour’s SUMMER Project: Where 30 Years of Expertise Meets Evolving Strategies

By Chris Ayman September 17, 2024

Brand Management

Why a Marketer’s Job is Never Done

By Think Marketing September 5, 2024

Brand Management

Starring Tamer Hosny & Bahaa Sultan: How Telecom Egypt’s Summer 2024 Campaign Stands Out

By Chris Ayman July 24, 2024

Brand Management

Local is the New Global: How To Create Marketing Local Strategies for Global Success

By Think Marketing June 3, 2024

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Tajed: A New Integrated Commercial District by Madinet Masr

By Chris Ayman June 13, 2024

The Power of Three: How Madinet Masr Tailors Social Media for Growth

By Chris Ayman May 28, 2024

For Brands: How To Humanize Your Brand-Customer Relationship

By Shadwa Hamza December 18, 2023

Zara’s Unethical Marketing Campaign: Exploiting Suffering and Death for Profit

By Chris Ayman December 17, 2023

7 Egyptian Brands That Truely Supported Palestine

By Shadwa Hamza December 17, 2023

Boycotting Pro-Israel Brands: Should You Include The Egyptian Franchise?

By Shadwa Hamza December 17, 2023

First-Mover: What It Is And How Being One Can Dominate The Market

By Shadwa Hamza October 11, 2023

Saudia Airlines: A New Branding for Futuristic Repositioning With Authentic Arabian Theme

By Chris Ayman December 10, 2023

Critical Mistakes To Avoid When Building A Brand

By Shadwa Hamza August 23, 2023

Barbie’s Logo Evolution Or Strong Brand Visual Identity

By Shadwa Hamza July 25, 2023

How Mountain View Uses Creative Strategies to Sky Rocket Sales Numbers

By Salma Wahby June 7, 2023

Pfizer’s Strategy in the Egyptian Market: What Was and What Will Be

By Salma Wahby February 28, 2023