• How devoted is Cook Door in keeping consumers delighted?

    For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience and grow meaningful personalized connections. Every brand reaction...
  • Vodafone tops the charts for Ramadan Ads Performance once again

    Vodafone tops the charts for Ramadan 2017 digital performance, why?

    Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
  • Think Marketing checks up on whether brands are learning from last year's Ramadan

    Ramadan campaigns 2016 vs 2017

    Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
  • Think-Marketing-Article-Mandolin-ramadan-2017-campaign

    Mandolin strikes again!

    As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
  • Think-Marketing-Article-2017-Ramadan-campaigns-Etisalat-celebrates-its-10-year-anniversary

    Etisalat dedicate its Ramadan campaign for the 10-year anniversary celebration

    The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
  • Coca Cola brings Egyptian cities to its bottles

    The country on a can; Coca Cola Egypt latest campaign

    Coca Cola go crazy for good again with its brand new campaign launched today. A bold move from the soda giant, as its battle with Pepsi over dominance and popularity continues. Recommended ➤ How Pepsi and Coke become Frenemies Removing the name from its can or bottle would not...
  • Careem-Calls-for-Community-Support-to-Victims-of-Recent-Terrorist-Attacks-in-Egypt

    Careem is providing free rides for people going to hospitals to donate blood

    Careem is providing free rides for people going to hospitals to donate blood and support the victims of the latest terror attacks on Mar Girgis church in Tanta and St. Mark Coptic Cathedral in Alexandria. This initiative stems from the company’s commitment to the local community in response to...
  • DMS-rolls-out-brand-makeover-and-reveals-new-slogan

    DMS rolls-out brand makeover and reveals new slogan

    Digital Media Services (DMS), the digital services brand of the Choueiri Group, has started an exhaustive rebranding exercise to reveal a new visual identity. Speaking on the DMS Stage at STEP 2017, DMS’ Chief Operating Office Michel Malkoun stated that “The DMS media stage will be featuring the top most speakers...
  • april-fools-day-2017-marketing-review

    April Fool’s Day 2017 Marketing Review

    It’s April 1st, the international Prank Day. Brands joining in the fun and this year is no different, introducing futuristic, sarcastic and fun pranks. Also Read ➤ BMW Introduce World-first Reverse April Fool’s Day Joke It’s this one day that whatever you hear from friends or brands alike is not...
  • Uber-Egypt-Billboard-Ads-One-word-makes-all-the-difference

    Uber Egypt Billboard Ads: One word makes all the difference!

    Amidst Careem’s fumbling walk on thin ice, after firing its Managing Director in Egypt, Wael el Fakharny. Now is the opportune moment for Uber to seize Careem’s disappointed customers. Uber should have learned a thing from its US competitor “Lyft”. According to Mobile Action, a San Francisco-based app data...
  • Uber Official Transportation Provider of Al Ahly SC

    Uber announces partnership with Al Ahly SC to become official transportation provider

    Al Ahly and Uber have signed today an unprecedented partnership which will enhance fans’ match day experiences and sports activities, and make Uber the official transportation partner of The Club of the Century. Also Read: Al Ahly Brand Management and 2015 Sponsors Full List “We’re thrilled to be partnering with...
  • Uber Egypt theft incident goes viral

    Uber Egypt, The Customer Always Comes First? Wrong!

    The classic reputation management quote states that: It takes 20 years to build a brand’s reputation and only 5 minutes to ruin it, according to Warren Buffet. Brands that manage crisis with an “one type fits all” kind of response are on a fast and steady ride to their...
  • Think Marketing Which campaign will be remembered after the CAN 2017 buzz fades peps or coke

    Which campaign will be remembered after the CAN 2017 buzz fades?

    Egypt defensive style scored some beauties, El Hadary showed the value of experience, Hector Cuper led his boys to the final match of CAN 2017, But which brand campaign will be remembered after the buzz fades? Recommended ➤ Review All CAN 2017 Campaign When brands play big and go all the way, then...
  • Think-Marketing-Brands-push-back-and-stand-up-for-their-community-against-immigration-ban

    Brand Values Reflected Against Trump’s Immigration-ban!

    What does your brand stand for? In a time of crisis, brands which step up and do the right thing are deemed respectful and perceived fair and ethical than those who do not. Friday, after the new president of the United States of America Donald Trump signed an executive...
  • How-Amr-Diab-won-the-social-media-battle-over-Sherine-Abdel-Wahab

    Who won the social media battle: Amr Diab or, Sherine Abdel Wahab?

    No one is perfect and you can’t expect to please everyone all the time. Brand attacks is not unheard of when you manage a big, successful brand. Every successful brand knows that it’s constantly under vulnerability. Any mishap will gain unprecedented attention. As we witnessed before how Tamer Hosny’s...