Brand Management

Rebranding your business? Here is what you need to know to rebrand successfully

Rebranding your business is not an easy task and it can’t be done in one night; rebranding means that you are recreating what you have done in the past years except for gaining customers and gaining popularity but at the same time, rebranding can cost you all of this, so you have to think this through!

When you are about to rebrand your business, consider it as a fresh start where you can start all over and avoid the mistakes you have done in the past.

Interesting Read ➤ 7 Most Expensive Logos In The World

If you decided to go on and rebrand your business, here are some tips to help you along the process.

 

1- Learn from Previous Rebranding Stories

You are not the only one who wants to rebrand their business, there are a lot of business owners who rebranded their business including your competitors! You have to be aware of their process since they announced the rebranding to how the audience reacted to it.

Interesting Case Study ➤ Vodafone Launches New Visual Brand Identity

Study what they have done, what they have changed, and learn from their mistakes so you can avoid making any.

 

2- What Do You Want to Deliver?

Before making your rebranding decision, think about why you are doing it. Where are you now in the market? Why do you need rebranding? And what is it that you want to deliver?

Egypt’s Focused Case Study ➤ Schweppes rebrands; experience, elegance and suave

You have to know whether rebranding will benefit your business and you have to know the message that you want your customers to receive.

Answering those questions will help you figure out why you need rebranding and if it is the right time to do it or not.

 

3- Organizing Your Process’s Timeline

You have to organize your process from A to Z, you have to be aware of every little detail that your rebranding process will include. Plan how the rebranding will go from changing your website, logo to your employees’ business card.

Real Estate Case Study ➤ Hassan Allam Properties rebranding campaign reflects the brand’s heritage and future

Think about what you want to launch first and the chronological order of every level of your rebranding process.

 

4- Will You Outsource an agency?

When you make your rebranding decision, you have to think if you want to outsource an agency that does all the work including designing or if your team can do the mission.

Agency Rebranding ➤ Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

There is a privilege of having your team to work on the project, your team members understand the business, they will be aware of the concept and of what you want to reach through the rebranding, also, it is guaranteed that they will work hard and put a huge effort to give you the best results.

You can outsource another agency only if you know your team can’t handle managing this whole process.

 

5- Spread the Word

You need to have a launching strategy that will guarantee you that your new identity is officially out there and people know about it.

Launching Successful Campaign ➤ Egyptian brand raises to world-class level with “Iconic Men” campaign

Use your social media platforms to announce the new you, you can write about it on blogs, and you can also use billboards. You need everyone to know the change you made so you can maintain your position in the market.

 

6- Be Ready to Accept All Opinions

Not everyone will accept your rebranding; this is why you have to be ready to accept all opposing opinions. You might be exposed to a backlash from your customers, it is ok, not everyone will admire the change since some people find it hard to cope with changes especially if they have memories related to what you’re selling!

Relevant Topic ➤ Hello Careem, Mind Your New Logo Originality!

Eventually, people will get used to the new identity; it’s only a matter of time.

 

Always remember that the process is not easy and you will face many obstacles but be sure that you will overcome them and create something new from your business.

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