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Rebranding is crucial for many brands. It’s akin to a makeover that can help a brand stand out in the competitive market. Rebranding can capture the attention of a new audience, potentially turning them into future brand advocates. Additionally, rebranding can help your brand achieve new and diverse goals, whether by introducing new products or engaging with a different audience. A fresh start can set your product or service apart in the market, signaling to your target audience that the brand is modern and adaptable. Given the competitive market landscape, the rebranding process is a way to differentiate your brand effectively.
Recently Saudi Airlines has taken a huge milestone in its rebranding process. The brand has set the bar really high for other brands and entities when it comes to rebranding.
Frankly, Saudi Airlines rebranded every inch of it. Here’s what you need to know.
Saudia Airlines Is Always A Head Of The Game
It’s no surprise that Saudi Airlines has always been innovative. Currently, the brand is focusing on a fresh start with the aim of delivering the best possible experience to its audience.
Saudi Airlines provides its customers with outstanding hospitality and unique experiences through the use of new technology and brand imagery. These elements are vital for any brand striving to be innovative and modern. Their updated brand identity proudly reflects their cultural origins and values, emphasizing authenticity and differentiation from their competitors.
A Serious Level of Rebranding: From Logo and Colors to Uniforms
Many brands usually go through rebranding by rebranding the logo and colors, but what Saudi Airlines did is a true example of an entire rebranding process.
The Airlines’ rebranding is part of a wider strategic digital transformation plan; this is part of the major Saudi Arabia’s vision of attracting 330 million annual visitors to the country by 2030.
The rebranding plan focused on 3 things
- The new livery, logo, and brand colors
- The employee uniforms
- The digital transformation
The brand’s new color identity comprised of green, blue, and sand to represent its aim of connecting the world to the country. The cabin crew and the ground staff were also included in this rebranding journey.
موسيقى #الخطوط_السعودية المستحدثه💚✈️ pic.twitter.com/VDccmt786v
— الطيران السعودي (@saudia_aviation) October 2, 2023
These were not the only things that changed during this process, Saudia Airlines implemented a new digital system using AI to facilitate the process of booking and to facilitate its services.
Great Brands Always Ensure Customer Satisfaction
Ensuring customer satisfaction is a cornerstone for any brand seeking a competitive edge. As mentioned earlier, Saudia Airlines is committed to providing exceptional service and hospitality to its guests.
The brand introduced a new artificial intelligence system (AI) called “SAUDIA,” which assists guests in booking their tickets, which will definitely have an impact on the number of visitors. This approach showcases their commitment to authenticity, modernity, and customer-centricity, making it an effective way to grab attention.
Customers will look forward and be curious to experience Saudia Airlines’ new look, hospitality, and modernity on a future trip.
Technology Should Be The Core of Every Brand
Technology plays a pivotal role in enhancing brand communication and services and this is what Saudia Airlines is currently relying on.
Saudia Airlines’ launch of the SAUDIA AI system that assists guests with booking their tickets is a significant step; it demonstrates the ability to stay ahead in the industry. This technology will simplify the lives of both guests and the crew. Saudia Arabia is renowned for its modernity, a trait reflected in the brands and the services they offer.
One of the brands’ common goals is distinguishing themselves, they leverage modern technology to provide exceptional services and ensure customer satisfaction, which is what Saudia Airlines did.
Could Rebranding Be A Double-Edged Weapon?
Rebranding must be carefully managed because one simple mistake could spark a controversy.
Brands must remain focused on the purpose of their rebranding to stay aligned with their core message and goals. Attracting new audiences can be challenging since you are introducing them to your brand. Therefore, it’s essential to have a clear plan for addressing the customer’s needs and delivering an outstanding service to create a positive brand image.
Rebranding can sometimes make your brand deviate from its main message and goals. The target audience might not like the new persona or even the logo, this is why while rebranding you need to maintain the soul and authenticity of your brand. Therefore, while you’re planning your rebranding process, take your customers into consideration.
Rebranding is to enhance the brand to keep it updated and going in parallel with the current wave of trends and technology. There’s always something new and a brand should always keep up.
Saudia Airlines: A New Source of Inspiration For Brands
Many brands can draw inspiration from Saudia Airlines for their rebranding efforts and how they demonstrate modernity. Brands should continuously strive to maintain their image through various means, with rebranding being a powerful tool in their arsenal. This illustrates a brand’s ability to compete effectively and remain relevant in the market.
Rebranding can open doors to new goals and audiences. Therefore, the rebranding process should be meticulously managed to unlock your brand’s full potential and achieve its objectives in the market. Saudia Airlines is capable of achieving a great image through its rebranding process. They are maintaining their image and striving to show that they are always up to date.
Saudia Airlines took significant steps in its rebranding process. This shows that it is ready to dominate the market and show the world what it is capable of achieving.
