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Fayrouz, an authentic Egyptian product, has always been dedicated to providing its cherished customers with an exceptional and refreshing experience. In order to connect with a younger generation and adapt to the modern era of 2023, Fayrouz has embarked on a revolutionary new-look journey.
Embracing a Modern Identity
Fayrouz introduced a new packaging look that embodied the brand’s modern identity. The new packaging featured sleek lines, bold typography, and vibrant colors, resulting in a visually appealing and cohesive range of products on the shelves.
The colorful look caught the attention of consumers, infusing the brand with a sense of energy and making it visually appealing and memorable. The thoughtful selection of pop colors conveyed a feeling of innovation, creativity, and forward thinking.
Keeping Fayrouz Brand Promise: New Look, Same Unique Taste
While embracing a modern identity, the brand ensured that the core values of craftsmanship, quality, and natural ingredients remained at the forefront.
On the 20th of June, Fayrouz released an advert announcing its new packaging look, the campaign named ‘New Look With The Same Great Taste. The beverage brand surprised us all with the new look as it is very fun, and colorful, and it makes it gives the ultimate summer vibes.
Fayrouz: Bringing The Old And The New
The beverage brand is not just rebranding itself, it is also releasing a new flavor and bringing back an old one.
On the 3rd of July, Fayrouz announced through a teaser campaign starring the comedian Taha Al-Desouky that it is launching a new flavor and bringing back an old flavor.
A few days later, Fayrouz released its new adverts announcing it brought back the old pear flavor and is launching a new cactus flavor. Al-Desouky is a very popular and loved comedian, his presence added a humorous flavor to the advert.
What we can see from the concept of the advert is that it represents the brand’s new identity; the advert is very colorful and full of summer refreshing vibes, which is showcased in the new look of the cans as each flavor has its unique colors.
The New Fayrouz: The Goal of The Change
Fayrouz successfully positioned itself to capture the attention of a wider audience. The brand has demonstrated its commitment to innovation and consumer-centricity through visual refresh, packaging new-look, digital transformation, and strategic collaborations. Fayrouz continues to delight consumers with its range of refreshing, non-alcoholic beverages, now packaged in a modern and appealing identity.
We have to admit, Fayrouz nailed the new look and powerfully introduced the new additional flavors.
