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In the spirit of Ramadan, a time known for its emphasis on unity, compassion, and familial bonds, Orange Egypt introduces its Ramadan 2024 campaign, “Asmarani Oyono Samra,” a narrative that resonates with every heart across Egypt. This campaign is a melodious journey, celebrating the essence of Egyptian identity, the warmth of connectedness, and the beauty of shared experiences that bind us.
Orange Egypt doesn’t just tell a story; it invites us all to be part of a collective celebration of our shared authentic Egyptian characteristics and values.
A Symphony of Unity For Ramadan 2024
The heart-warming ad features Egyptians from all walks of life. We see the shared moments of joy, the importance of staying connected with loved ones, and the compassion that defines our communities. The legendary voice of Hussein Al Jasmi narrates a story that resonates deeply, reminding us that “We are one strong fabric… and we’ll always be there for each other.”
At the core of Orange Ramadan campaign, the song that feels like a warm embrace. It’s not just any song, but a story woven with the threads of Egyptian culture, highlighting the diverse yet unified fabric of the nation. From the hustle and bustle of Cairo’s busy streets to the serene landscapes of the Nile delta, the ad ventures through various governorates, showcasing the common virtues that unite Egyptians: our shared laughter, our collective resilience, and our unwavering spirit of togetherness.
But the message doesn’t stop there. The ad’s powerful tagline, “Aselna Wahid Tabena Ghalib.. Wa Henfadl Dayman Ma Baad” (We are one strong root.. And we’ll always remain together), serves as a beautiful reminder of the strength found in unity, the importance of family ties, and the profound empathy that Ramadan brings into our lives.
Orange Egypt’s Ramadan 2024 campaign is more than just an ad; it’s a call to action. It’s a call to strengthen our bonds with family and friends, to celebrate our shared heritage, and to spread joy and compassion during this blessed month. Let’s embrace the spirit of Ramadan together, united by the beautiful tapestry that is Egyptian culture.
The Spotlight of Unity: Ahmed Ezz’s Special Appearance
Adding a layer of cinematic charm to the campaign, Egyptian superstar Ahmed Ezz makes a heartfelt appearance, reinforcing the message of unity and the beauty of our collective diversity. His presence symbolizes the strength found in coming together, highlighting the campaign’s core message: we are stronger and brighter when we stand united.
Chart-Topping Success Across Platforms
Orange Egypt’s “Asmarani Oyono Samra” campaign has soared to remarkable heights, captivating hearts and dominating charts across the digital sphere. The campaign has swiftly ascended to the pinnacle of digital fame this Ramadan, becoming a cultural touchstone that transcends traditional advertising.
TikTok: Within the first fortnight of Ramadan, the campaign song not only trended but also broke records on TikTok, with over 500,000 videos created using our sound. This overwhelming engagement catapulted us to the #1 spot on TikTok’s music charts, showcasing the universal appeal and infectious energy of our campaign anthem.
YouTube’s Music: Simultaneously, we captured hearts on YouTube, trending as the #1 music video for the first two weeks of Ramadan. This achievement speaks volumes about the visual and auditory appeal of our campaign, resonating deeply with audiences nationwide.
Streaming Success on Anghami & Spotify: The campaign’s resonance was equally felt across leading music streaming platforms, Anghami and Spotify, where it trended amongst the top, further amplifying its reach and impact. This widespread streaming success underscores the universal relatability and emotional depth of our campaign song, echoing through the lives of millions.
Achieving an astounding 450 million views across all social media platforms, this campaign’s remarkable digital footprint has resonated deeply with audiences, reflecting a collective yearning for content that champions shared values and communal bonds. This monumental reach is a testament to the campaign’s powerful message, its engaging content, and the shared values that unite us all as Egyptians.
Beyond the Campaign: A Commitment to Community Support
Orange Egypt’s campaign extends beyond the screens, embodying the spirit of Ramadan through tangible acts of kindness and support. In collaboration with El Orman Association, Orange Egypt is setting a remarkable example by providing commercial kiosks to families in need, enabling them to earn a livelihood. These kiosks, equipped with essentials, are not just structures but beacons of hope for hundreds of households across Egypt.
Moreover, the expansion of support for the neediest families, in partnership with esteemed NGOs, marks a significant stride in community service. The initiative of distributing food boxes across 30 villages for 30 days mirrors the essence of Ramadan, ensuring that every family has the means to celebrate the holy month without worry.
Orange Egypt also encourages a culture of giving and participation among its employees, fostering a sense of belonging and shared purpose through volunteer activities. From packing food boxes to visiting the Egyptian Food Bank, the employees are at the forefront of this charitable endeavor, embodying the company’s commitment to social responsibility.
Amplifying the Spirit of Giving with Orange Cash
Understanding the importance of easy and impactful giving, Orange Egypt introduces a charitable campaign through its digital wallet, “Orange Cash.” By doubling the contributions made by customers to charitable organizations, Orange Egypt not only facilitates generosity but also amplifies the impact of each donation, spreading joy and support to those in need across the nation.
A Celebration of Authenticity
Orange Egypt’s Ramadan 2024 campaign is more than an advertisement; it’s a heartfelt invitation to celebrate the values that define us as Egyptians. It’s a reminder that in the spirit of Ramadan, our shared experiences, our compassion, and our commitment to support each other light the way to a stronger, united community. Let’s embrace this holy month with open hearts, celebrating the joy, the intimacy, and the bonds that make us uniquely Egyptian.
