Salma Wahby

A marketing graduate who first set foot in the creative industry at 17, Salma is on a mission to narrate the stories behind some of the most iconic businesses and individuals in the MENA region's marketing landscape.
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28 Articles

5 Things Leaders Can Offer Employees Besides Money

Leaders are often looked to for guidance and support, but they also…

Salma Wahby By Salma Wahby

Does Your AI Media Monitoring Tool Understand Arabic?

In 2017, Saudi Arabia was the first country ever to grant citizenship…

Salma Wahby By Salma Wahby

Case Study: A Deeper Look Into Cairokee’s Most Successful Advertising Campaigns

Egypt-born rock band, Cairokee rose from the underground to the mainstream within…

Salma Wahby By Salma Wahby