Personal Branding

Instagram keeps on growing! The photo sharing app continues to rise in popularity, beating out competitors such as SnapChat. Instagram is definitely not an app that can be universally used, unlike Facebook, but it is definitely something to keep on your radar.   But, what does it take to...

For corporates, brand image is an integrated and essential part of connecting with the target audience. It is also a significant part of reaching mass audience and acquiring new businesses. Personal branding holds many of those values and tactics as well. The well-established personal brand can connect to audiences,...

As a professional woman in the marketing and media business, there are many options yet never the right ones to wear for a business meeting or event. Here are some simple tips on how to improve items that may already be in your closest, and are easy to find...

If you are close to the tech and entrepreneurial scene in the MENA region you probably heard the news that Careem the local start up which is competing with Uber fired Wael Fakharany in a very abruptly and we can see unprofessional way all sudden after a very short...

Essam El Hadary or as Egyptians call him El Sad El-3ali (The High Dam) is regarded as one of the best African goalkeepers of all time. Egypt’s legendary goalkeeper keeps going, chasing his dreams, no matter what, aims to become oldest World Cup player in history. Essam El Hadary AKA “The...

As a small employee, an entrepreneurs or, even a job seeker, you can use Social Media in many ways to brand yourself. You might not noticed that  37% of employers look on candidates profile on Social Media before hiring them. What they share with their friends, their way of thinking...

The interesting fact about personal branding is that if you do not it for yourself, people will do it for you! It is an effort that, when consciously exerted, positions you by the personality that you chose for yourself. Each and every one of us has a unique fingerprint...

We expect this hashtag to be the most trending for Eid in Egypt and may be in the Middle East. The talented Hassan El Shafei who has taken the Middle East by storm on many artistic fronts and earning him the title of “heartthrob” among hundreds of...

ACreative designer decided to utilize his personal skills by telling his story in a cool song with video reflects his experiences and to publish it on his personal channel on YouTube. While every HR manager always have the concerns if the listed skills in the CV is real, This creative...

A video summarize experiment by BuzzFeed gave four women professional makeovers and had them pose for photos. Then they Photoshopped them to look like true “cover models.” Check out their reactions in the video.   Also Watch: Advertisements changes beauty standards for women Share this (if you think this Video has a...

After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting for IAC PR director Justine Sacco to land, making “#HasJustineLandedYet” the most popular trending topic on Twitter. Justine Sacco was, until Friday, the top PR person for InterActiveCorp, the New York...

Facebook, The site has about 1.2 billion users with almost 17M Egyptian users, Some of the success stories and of-course failures have been taking place on Facebook and other Social media Channels , There is still much to be learnt about the extent to which social media marketing can...

Ever wanted to quit your job? Marina V Shifrin snuck into the office early to make an epic dance video. Ms Shifrin, worked for an animation company, snuck into her office at 4:30am to set up cameras before dancing her way around the place and overlaying a message on screen. For...