Author: Ahmed Rashad

5 Ways to Build Excellent Customer Experience

As information continues to become more available, thanks to the Internet and social media, product differentiation is becoming difficult as it gets harder to distinguish between products in each category. As a result, businesses need to look at something else to set themselves apart from their competitors and develop strong customer loyalty. Creating a positive or excellent customer experience is...

Wael Fakharany: Why Personal Branding Is Essential To Career Success?

If you are close to the tech and entrepreneurial scene in the MENA region you probably heard the news that Careem the local start up which is competing with Uber fired Wael Fakharany in a very abruptly and we can see unprofessional way all sudden after a very short period of running their Egyptian Operations. Throwback ➤ Wael El Fakharany: Goodbye Google .. Hello Careem! If you don’t know Wael, he...

MENA Region Professionals: Why Develop A Personal Brand?

Do you remember the last time you saw a job posting on LinkedIn? Do you remember how many people wrote the magic word “ interested”? You probably wrote that as well just to see 100’s if not 1000’s of other people do the same thing within days. As you get more and more notifications about the post you realize that your comment was buried within the mountain of other interested individuals. Also Rea...

What my trip to Morocco taught me about branding

As I was sipping my delicious Moroccan Tea in a beautiful coffee shop in Marrakech on my last visit there, I started to think about what makes this country special? Why people continue coming here every year? According to the World Bank there are more than 10.5 million people visit Morocco every year. Is it the sites, the history, the people or all of that combined? You can visit other places with...