Facebook, The site has about 1.2 billion users with almost 17M Egyptian users, Some of the success stories and of-course failures have been taking place on Facebook and other Social media Channels , There is still much to be learnt about the extent to which social media marketing can take a businesses or, public figure to win or, lose the competition in digital area.
We know the media landscape is changing,” he said. “We have different media consumption habits today than a couple years ago. So that is why we invest in this cost-efficient way of reaching out to millions of people online
“An effective social strategy requires making an emotional connection with consumers and candidates and generating personality-fueled brands that are connected to the business.”
-Steve Ehrlich, global vice president of client development for TMP Worldwide.
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Van Damme Epic Split
Great commercial for Volvo! Internet is buzzing about a new commercial that shows actor Jean-Claude Van Damme appearing to perform a split between two moving Volvo trucks.
Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson, Great advertising shows off desirable qualities. Two trucks driving backwards steady enough to hold someone in a split sells Volvo stability, safety and quality.
Extreme ads get attention. When they boost sales. I think the ROI from this ad campaign is extremely high to be measurable.
The “Epic Split” video is part of a series produced by Volvo Trucks that features daring stunts meant to illustrate innovations in its vehicles. A previous video dubbed “The Ballerina Stunt” filmed two trucks speeding toward a tunnel, with a woman crossing a slack line between them before they hit the tunnel. That video also went viral, getting more than 7 million views.
[blockquote style=”quote” align=”” author=”Anders Vilhelmsson, Volvo Trucks Public Relations Manager”]When Volvo began planning the launch of five new trucks, the creative team adopted a strategy of producing YouTube films that would create attention, and inform and entertain audiences. That would pave the way for future advertising and sales campaigns in local markets. [/blockquote]
With the Van Damme video, Volvo wanted to illustrate the new dynamic steering model in a spectacular way, and reach beyond traditional markets. “We need to target not only truck drivers, but future truck drivers. Young people who are facing a choice of a future career.
Samy Anan … No Comment !
Extremely the opposite witnessed for Samy Anan [ex Chief of Staff of the Egyptian Armed Forces] presidential campaign digital activation. The famous picture shared thousands of time with lack of official digital channel for the expected presidential candidate with 100% sarcastic sentiment.
Samy Anan become the most famous joke on Facebook this month with almost 6K mentions on Twitter and even a fan page created claiming the Samy Anan campaign was created to teach Photoshop. It seems that Samy Anan lost the election race even before it starts.