Author: Hesham Shata

How Egyptian Pound Floating Will Affect The Digital Marketing Agencies?

In a surprise morning announcement, The National Bank of Egypt, announced on its website that the dollar could be bought for 13 Egyptian pounds and sold for 13.50 pounds each, a considerable change from its previous rate of around 8.88 Egyptian pounds to the dollar. The move is the latest in a fight by the Central Bank to eradicate the country’s foreign currency black market. The National Ba...

Coca Cola Ramadan 2015: Digital overtakes offline media

In a pre-announcement for the long awaited Coca-Cola Ramadan 2015 campaign, The soft drinks giant made big surprise by announcing that Ramadan campaign will be promoted on Social Media without airing on TV. If we took a deeper look on the decision you will love how Coke reacts to the current economic situation in Egypt and change the spending channel to push CSR program willing to develop 100 Egyp...

Why Social Media Managers should be happy for losing Facebook fans !

Facebook announced that they will begin removing deactivated or inactive accounts from pages on 12 March. So you might see a small dip in the number of fans you have. This will only affect people with Facebook pages, not profile accounts. But I believe Social Media Managers should be happy for losing some fans. Don’t Panic As explained by Facebook: Any accounts that are voluntarily deactivat...

"Taken 3" Take LinkedIn Engagement To Genius Level

For marketers and professional communicators, using LinkedIn creatively for digital engagement is a challenge. The digital resume network has more than 310 million users worldwide and serves as hiring and networking tool. So, how digital marketing not human resources professionals would use it for engagement? The answer come from Liam Neeson’s in the video here-under. The idea used in the campaign...

5 Egyptians who understands digital entertainment to keep your eye on in 2015

After South Korean pop sensation PSY breaks YouTube views counter with his iconic Gangnam Style recording 2,177,412,009 views on YouTube till now,It opened the door for for more challenges in the digital arena. YouTube said, “We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so ...

Cairo Runners, Run Social Media Crisis Successfully

In life, and in business, reputation is everything. Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness. Even a corporate PR director could create a crisis on Social Media just like how Justine Sacco did with the famous Aids tweet ! Social Media become a risky business and digital conversation...

Cairo rains send positive vibes on Social Media

We all want to know our audience more deeply so we can communicate with them better, As Psychoanalyst Donald Winnicott discovered that our first emotional action in life is to respond to our mother’s smile with a smile of our own. Obviously, joy and happiness feelings are into all of us. A remarkable part of the Egyptians culture is to celebrate rains and even you can find songs in the Egyptian fo...

Juan Carlos Garrido win more than Egypt Super Cup

After Egypt’s Super Cup between Egyptian Premier League champions Ahly and Cup title holders Zamalek on Sunday, Juan Carlos Garrido Fernández the new Spanish football manager of Egyptian Premier League Al Ahly seemed to gain more than his first title with AL Ahly. Recommended:  Ajax Amsterdam congratulate Mido on Twitter for first trophy as Zamalek manager Al Ahly won the Egyptian Super Cup,...

PR statement is not enough to handle a Social Media Crisis

The media is like The Hunger Games, everyone loves to watch brands scramble to recover a loss or celebrate a win ! The victim of this story is a well known brand and I guess most of this article readers have been there more than once…. Its the nice calm view on the banks of the Nile inside the Sequoia complex, The Left Bank. Recommended: Vodafone Getting Laid In The Shade Tweetbomb Before yo...

This Epic Facebook Status for 24 Years Old Goal !

While Facebook decreasing the organic reach for fan pages, nothing can guarantee increasing your fan base growth rate except your content strategy. And as all the studies says that Social Media viral impact mostly comes when publishing funny, shocking or, nostalgic posts. This status make it more about logic. Back in the 14th FIFA World Cup in Italy, Captain Magdy Abdel El Ghany Scored the sole go...

CIA launch official Twitter account using the intelligence way

Of-course its not the first experience for CIA on Twitter as reported in 2011 that CIA actively monitoring 5 million tweets every day. The Central Intelligence Agency made headlines news after the agency launched its new Twitter account and The Central Intelligence Agency may well have the best social media editor around. Here’s the agency’s first tweet: “We can neither confirm nor deny that this ...

Youm7 celebrate 5M fans with the most astonishing cover photo ever !

While Social Media is considered a new science and it always open the doors for new creative approaches and new ideas, The famous Egyptian newspaper Youm7 took it to the extreme and tried to make a more customized local approach by using a Blue/Turquoise Bead and a hand with covered finger under the Blue Bead to make just four fingers appear ! Four finger, did it ring a bell ?! Although we detecte...

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