Riyad Bank: Throw Away Your App – The Double-Edged Sword of Anti-Marketing
Anti-marketing ads are meant to challenge conventional wisdom and subvert traditional advertising…
CEO of Stripe Patrick Collison Faces Backlash After Controversial ‘Great to Be Back’ Tweet in Tel Aviv
Patrick Collison, the Irish entrepreneur and CEO of Stripe, is facing significant…
The Crisis Communications Playbook: What Every Leader Needs to Know
In today’s interconnected world, where news spreads quickly and reputations can be…
Ahmed El-Gendy: Leading the Modern Pentathlon and Breaking Records
Ahmed El-Gendy, the 24-year-old Egyptian athlete who shattered Olympic records in modern…
How Egyptian Pound Floating Will Affect The Digital Marketing Agencies?
In a surprise morning announcement, The National Bank of Egypt, announced on its…
Coca Cola Ramadan 2015: Digital overtakes offline media
In a pre-announcement for the long awaited Coca-Cola Ramadan 2015 campaign, The…
Why Social Media Managers should be happy for losing Facebook fans !
Facebook announced that they will begin removing deactivated or inactive accounts from…
"Taken 3" Take LinkedIn Engagement To Genius Level
For marketers and professional communicators, using LinkedIn creatively for digital engagement is…
5 Egyptians who understands digital entertainment to keep your eye on in 2015
After South Korean pop sensation PSY breaks YouTube views counter with his iconic…
Cairo Runners, Run Social Media Crisis Successfully
In life, and in business, reputation is everything. Social media can both…
Cairo rains send positive vibes on Social Media
We all want to know our audience more deeply so we can…
Juan Carlos Garrido win more than Egypt Super Cup
After Egypt's Super Cup between Egyptian Premier League champions Ahly and Cup title…