Hesham Shata

Non-traditional strategic thinker, analyzer and ideas igniter using digital marketing tactics and digital media analytics to guide premium brand’s digital businesses.
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59 Articles

The Crisis Communications Playbook: What Every Leader Needs to Know

In today’s interconnected world, where news spreads quickly and reputations can be…

Hesham Shata By Hesham Shata

Ahmed El-Gendy: Leading the Modern Pentathlon and Breaking Records

Ahmed El-Gendy, the 24-year-old Egyptian athlete who shattered Olympic records in modern…

Hesham Shata By Hesham Shata

How Egyptian Pound Floating Will Affect The Digital Marketing Agencies?

In a surprise morning announcement, The National Bank of Egypt, announced on its…

Hesham Shata By Hesham Shata

Coca Cola Ramadan 2015: Digital overtakes offline media

In a pre-announcement for the long awaited Coca-Cola Ramadan 2015 campaign, The…

Hesham Shata By Hesham Shata

Why Social Media Managers should be happy for losing Facebook fans !

Facebook announced that they will begin removing deactivated or inactive accounts from…

Hesham Shata By Hesham Shata

"Taken 3" Take LinkedIn Engagement To Genius Level

For marketers and professional communicators, using LinkedIn creatively for digital engagement is…

Hesham Shata By Hesham Shata

5 Egyptians who understands digital entertainment to keep your eye on in 2015

After South Korean pop sensation PSY breaks YouTube views counter with his iconic…

Hesham Shata By Hesham Shata

Cairo Runners, Run Social Media Crisis Successfully

In life, and in business, reputation is everything. Social media can both…

Hesham Shata By Hesham Shata

Cairo rains send positive vibes on Social Media

We all want to know our audience more deeply so we can…

Hesham Shata By Hesham Shata

Juan Carlos Garrido win more than Egypt Super Cup

After Egypt's Super Cup between Egyptian Premier League champions Ahly and Cup title…

Hesham Shata By Hesham Shata

PR statement is not enough to handle a Social Media Crisis

The media is like The Hunger Games, everyone loves to watch brands…

Hesham Shata By Hesham Shata

This Epic Facebook Status for 24 Years Old Goal !

While Facebook decreasing the organic reach for fan pages, nothing can guarantee…

Hesham Shata By Hesham Shata