We all want to know our audience more deeply so we can communicate with them better, As Psychoanalyst Donald Winnicott discovered that our first emotional action in life is to respond to our mother’s smile with a smile of our own. Obviously, joy and happiness feelings are into all of us. A remarkable part of the Egyptians culture is to celebrate rains and even you can find songs in the Egyptian folklore sang by kids. Its not just for Egyptian as dancing in the rain in Hollywood movies reflects the epic moments of love and passion.
Also Read: When It Rains, It Pours, on Facebook, Too!
While people choose for sharing their important personal events on Social Media, the social sharing of emotions is a phenomenon that concerns the tendency to recount and share emotional experiences with others. Today when it rain in Cairo as the first time for this winter season, No-matter how the rains affects Cairo streets, allot of Egyptians decided to share this special moment on Social Media and some brands captured the moment to leverage the Social Channel engagement.
❤️ Cairo in the rain ❤️
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— Emm Kay (@emmkaff) November 24, 2014
Wow RT @ahramonline: Rainbow arches over Cairo amid heavy rain on Wednesday https://t.co/DTYtrltM5B pic.twitter.com/L1PBrG5STh — Patrick Kingsley (@PatrickKingsley) March 12, 2014
woke up to find that everyone I follow in cairo on instagram put up pics of the rain 🙂
— Mai El-Sadany (@maitelsadany) November 24, 2014
I want to grab my camera and head to downtown cairo take photos of the city drowning in rain. Thats all i want to do. Instead, im working! — Cookie (@norshek) November 24, 2014
Photo: Cairo’s November Rain .. https://t.co/pRfAQKAbeK
— Amr Abotawila (@amr_abotawila) November 24, 2014
Brands Engagement for Rains Social Media News-jacking
To understand your own audience better, try developing personas and engage them by interest. And remember: Just because you don’t always hear from your audience doesn’t mean they’re not listening.