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Tatweer Misr’s Rivers – New Zayed’s Floating Urban Paradise

In the last decade, Tatweer Misr has made a name for itself as one of Egypt’s leading real estate developers. Since its establishment in 2014, the company has been responsible for developing some of the country’s most iconic projects, including its award-winning flagship project, IL Monte Galala Ain Sokhna, D-bay & Fouka Bay in the North Coast, and Bloomfields in Mostakbal City.

And now, Rivers – New Zayed, is the developer’s latest venture located in New Zayed that promises a new concept of integrated living in Egypt.

Let’s take a look at how the project intends to realize this utopian promise . . .

Rivers – New Zayed: The West Cairo Life Everyone Needs

The modern fast-paced world leaves very little room for leisure; at best a two-day weekend. But what Rivers – New Zayed is offering is 7 serene days of tranquil scenery accessible from 700 units.

Driven by the need for more balance between development and nature, Tatweer Misr hopes to achieve this balance by creating living spaces that provide its residents with all the services and amenities they need, while preserving its natural surroundings. The project offers residents the best of both worlds – a prime location with stunning views of the floating rivers, and close proximity to all the shopping, dining, and entertainment facilities that the city has to offer.

Among Rivers – New Zayed’ facilities, are central parks, an outdoor gym, a clubhouse, walking and biking lanes, and a commercial hub. And if you’re lucky enough to find an available single family Homes varying between Standalone villas, Twin houses & Town houses in Rivers – New Zayed, you’ll be treated to stunning views of the floating river from your balcony or terrace.

Aside from the picture-perfect ambiance, proximity is another benefit of living in Rivers – New Zayed.


Rivers – New Zayed: Maintaining Tatweer Misr’s Promise of Future-Forward Designs

Tatweer Misr has cemented its position as one of Egypt’s leading developers by delivering high-quality projects that meet its customers’ needs. With Rivers – New Zayed, Tatweer Misr has once again set the standard for world-class real estate in the Egyptian market.

In recent years, there has been a shift in architectural design towards a more natural and contemporary style. This can be seen in the use of materials such as wood, stone, and glass, as well as in the way that buildings are designed to blend in with their surroundings.

And Rivers – New Zayed is one of the most popular places to see this type of architecture, where the flowing rivers provide a sense of serenity and the wide-open spaces give a glimpse into the future of living.

Rivers – New Zayed Facts & Figures

Total Land Area
Single Family Homes
sq meters (m2)
Total Built-up Area
sq meters (m2)
Total Rivers Area

And now, let’s talk about what matters most to us . . . How Rivers – New Zayed was revealed


Rivers – New Zayed: Exclusivity is Flowing West

Marketing has become a shark tank, for all trades, not just marcom professionals.  And that’s an even bigger reality for real estate. Nowadays, real estate developers battle for conveying a story that viewers will remember and hopefully resonate with enough to make a purchase. Having said that, not all stories are told the same way, and Rivers – New Zayed certainly created a novel way of doing so.

Less than 10 days ago, Tatweer Misr held the launch event for Rivers – New Zayed at its sales center Arkan Plaza. Their marketing campaign was titled “Exclusivity is Flowing West,” as a creative way to capitalize on their unique selling point: flowing rivers that envelop the entirety of Rivers – New Zayed. And with that tagline, the developer successfully immersed the attendees in a 360 experience with panoramic imagery of the compound, its relaxing nature sounds of rivers waters, rivers that don’t just carry water, they carry life.

So, is Rivers – New Zayed sounding too good to be true yet? Well, it’s not, you can read more about the riverside project here.

Salma Wahby

A marketing graduate who first set foot in the creative industry at 17, Salma is on a mission to narrate the stories behind some of the most iconic businesses and individuals in the MENA region's marketing landscape.