Marketing Psychology
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Abla Fahita: Brand integration done right!
Good product placement is hard to accomplish in today’s skeptical youth, it…
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Why nostalgia marketing is powerful tactics within any marketing strategy?
Brands know the huge benefit of connecting with consumer’s emotions but not…
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7 Egyptian Movies Every Marketer Should Watch
We grew up watching Egyptians movies on TV, before the rise of…
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The Importance of EQ Emotional Intelligence in Business
Most people know what IQ Intelligence Quotient is, but few know about…
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The New Technology and Knowledge of Neuro-Marketing for Growing the Business
Businesses are starting to utilize more ‘neuro-marketing’ the new leading edge approach…
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The Psychology of Window Displays
As a marketer who loves writing, Cairo’s crowded streets represent a unique…
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Neuro-Marketing: Saying is Doing / Behaving?
A new field of marketing research that studies consumers’ sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies…
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