Author: Hisham Darwish

Understanding SEO and Content Marketing

[dropcap style=”2″ color=”#f50a0a” text=”To”]Understanding SEO and Content Marketing and How They Both Can Impact Your Business,any businesses are asking what is SEO and content marketing. Some companies understand these two terms well. More and more of the others want to understand. They are two parts of a quickly growing online marketing trend. Let us look at ...

Neuro-Marketing: Saying is Doing / Behaving?

A new field of marketing research that studies consumers’ sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies such as Google, CBS, and Frito-Lay amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products. The marketer’s task is to understand what happens in the customer&#...

20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]

[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO BE PROACTIVE”. Learn to anticipate mistakes so as to avoid them. In any field of work, there exists a list of “don’ts” that if smartly applied save us from falling in a slippery slope where a single ...

20 Top Marketing Pitfalls to Avoid [First 10 – Part 1]

[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO BE PROACTIVE”. Learn to anticipate mistakes so as to avoid them. In any field of work, there exists a list of “don’ts” that if smartly applied save us from falling in a slippery slope where a single ...

Entrepreneurship: Being the Trailblazer Instead of Following the Trail

[dropcap style=”2″ color=”#f50a0a” text=”B”]eing an entrepreneur means more than owning your own business. At its most basic definition, entrepreneurship is undertaking a new business venture. However, modern entrepreneurs do more than just open a new business. They go after new products and new markets that require more risk with more reward in return. You migh...

Branding Framework to Build a Sustainable Brand

[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and a life style. A brand is a set of unique thoughts translated to a unique entity. You want to dare and build a sustainable brand; then this article will be of immense use to you. [blockquote style=”quote” align=”...

Are You A Leader?

[dropcap style=”2″ color=”#f50a0a” text=”O”]ne important part of being a business owner is being a great leader. This is essential for any business, since a well functioning company is essential to success. In other words, if you are not a good leader, your business is going to suffer, and word of mouth will destroy you business. This is not exaggeration. If you...

Male versus Female Brain, The Anatomical Differences !

[dropcap style=”2″ color=”#f50a0a” text=”U”]nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular product or service, go deeper. Go into the brains of your target consumers. Go into the way their brains are wired. To make things easier for you, we have provided you with a scientific review that assesses the biological...

Emotional Marketing

Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional? Is it the fact that this product stirred the emotional center in your brain and marinated it with an emotional sauce that prompted you to buy it? In fact, emotions play a role not only in our unconscious, but also shape our conscious thoughts about brands, products and services....