Hisham Darwish

Holding a Bachelor Degree in Strategic Marketing from Hariri Canadian University – Lebanon. Endowed, with a verified record of deeds in planning and leading marketing strategies for the past 13 years. Established success driving growth in targeted markets in Saudi Arabia, Lebanon, Dubai, Syria, Singapore, Italy, South Africa, United States and United Kingdom.

Digital marketing

Hisham Darwish January 19, 2014
Understanding SEO and Content Marketing
Many businesses are asking what is SEO and content marketing. Some companies understand these two terms well. More and more…
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Brand Management

Hisham Darwish October 20, 2013
Neuro-Marketing: Saying is Doing / Behaving?
A new field of marketing research that studies consumers’ sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies such as Google, CBS, and Frito-Lay amongst others…
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Knowledge Base

Hisham Darwish September 22, 2013
20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]
[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO…
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Knowledge Base

Hisham Darwish September 15, 2013
20 Top Marketing Pitfalls to Avoid [First 10 – Part 1]
[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO…
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Knowledge Base

Hisham Darwish June 29, 2013
Entrepreneurship: Being the Trailblazer Instead of Following the Trail
[dropcap style=”2″ color=”#f50a0a” text=”B”]eing an entrepreneur means more than owning your own business. At its most basic definition, entrepreneurship is…
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News

Hisham Darwish June 23, 2013
Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Case Study

Hisham Darwish June 9, 2013
Are You A Leader?
[dropcap style=”2″ color=”#f50a0a” text=”O”]ne important part of being a business owner is being a great leader. This is essential for…
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Branding

Hisham Darwish June 3, 2013
Male versus Female Brain, The Anatomical Differences !
[dropcap style=”2″ color=”#f50a0a” text=”U”]nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular product or service, go deeper.…
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Brand Management

Hisham Darwish May 10, 2013
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
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