Hisham Darwish
- Digital marketing
Understanding SEO and Content Marketing
Many businesses are asking what is SEO and content marketing. Some companies understand these two terms well. More and more…
Read More » - Brand Management
Neuro-Marketing: Saying is Doing / Behaving?
A new field of marketing research that studies consumers’ sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies such as Google, CBS, and Frito-Lay amongst others…
Read More » - Knowledge Base
20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]
he butter of any learning strategy or module focuses on a core statement that is “LEARN TO BE PROACTIVE”. Learn…
Read More » - Knowledge Base
![20 Top Marketing Pitfalls to Avoid [First 10 - Part 1]](/wp-content/uploads/2013/09/20-Top-Marketing-Pitfalls-to-Avoid-First-10-Part-1-390x220.jpg)
20 Top Marketing Pitfalls to Avoid [First 10 – Part 1]
he butter of any learning strategy or module focuses on a core statement that is “LEARN TO BE PROACTIVE”. Learn…
Read More » - Knowledge Base
Entrepreneurship: Being the Trailblazer Instead of Following the Trail
eing an entrepreneur means more than owning your own business. At its most basic definition, entrepreneurship is undertaking a new…
Read More » - News & Trends
Branding Framework to Build a Sustainable Brand
brand is not a product. A brand is a mentality, a character, a vision, a perspective, and a life style.…
Read More » - Case Study
Are You A Leader?
ne important part of being a business owner is being a great leader. This is essential for any business, since…
Read More » - Branding
Male versus Female Brain, The Anatomical Differences !
nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular product or service, go deeper. Go into the…
Read More » - Brand Management
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
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