Case Study

Are You A Leader?

[dropcap style=”2″ color=”#f50a0a” text=”O”]ne important part of being a business owner is being a great leader. This is essential for…

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[dropcap style=”2″ color=”#f50a0a” text=”O”]ne important part of being a business owner is being a great leader. This is essential for any business, since a well functioning company is essential to success. In other words, if you are not a good leader, your business is going to suffer, and word of mouth will destroy you business. This is not exaggeration. If you are unsure about the most cutting edge leadership methods, then you will need to catch up. If your business is not being run by dedicated employees who are as concerned with the success of the venture as you are, then you are going to be limiting what you can do. You can find plenty of factually correct information in books and business magazines about how poor leadership skills have destroyed potentially successful businesses. In this article, you can learn a little bit about what it takes to be a good leader.

[blockquote style=”quote” align=”” author=”- Lao Tzu”]A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. [/blockquote]

This may be in part our opinion, but it seems that the best leaders are not those who rule with an iron fist. It seems like conventional wisdom says that the best leaders are those who will not budge when it comes to their workforce. These leaders wear the faces of stoics and punish their employees when they do not excel in their duties. They keep most of their employees at bay and only reward the chosen few. This is not the best way to lead. There have been new studies with an interesting result that makes people think that the best leaders are those who actually bond with their workers.

Strategic leadership skillsIn order to be the best possible leader, you should begin to encourage participation among your workers. Let them know that they are part of the team. Talk to them about their lives and their job satisfaction. Remember that you are relying on these people to represent your business. If they think that you are a mean person, then they are going to be a lot less likely to be enthusiastic about your business. In those cases when you find that an employee is doing the wrong thing, you should give them useful tips. Guide your workers who are having trouble and reward those who do their jobs well.

This last point may confuse many of the old-fashioned leaders. What is this idea of a reward? The truth is that when you reward your employees for even doing small tasks correctly, you will encourage participation and enthusiasm. If they know that there is a good thing waiting for them when they work to the best of their abilities, they will go out of their way to always work at the optimum level.

[blockquote style=”quote” align=”” author=”Leaders are made rather than born. —Warren Bennis”]The most dangerous leadership myth is that leaders are born-that there is a genetic factor to leadership. That’s nonsense; in fact, the opposite is true. [/blockquote]

If you are keeping up with current trends and using the most cutting edge leadership tactics, then you should be aware that bonding with your employees is essential. This is the means to a happy end. You will be creating a new kind of workplace in which everyone’s opinion counts. You will also be getting a lot of new input from your employees that you yourself would never have thought of. You never know where there is undiscovered talent. When it comes to dealing with your employees, you should not be thinking, “How can I show them who is boss?” You should instead be thinking, “How can I get my employees involved so they help us raise our credibility?” These are the thoughts of a successful leader.

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Holding a Bachelor Degree in Strategic Marketing from Hariri Canadian University – Lebanon. Endowed, with a verified record of deeds in planning and leading marketing strategies for the past 13 years. Established success driving growth in targeted markets in Saudi Arabia, Lebanon, Dubai, Syria, Singapore, Italy, South Africa, United States and United Kingdom.
Case Study

Has Sahel changed the way we vacation and search?

North Coast, aka Sahel, is the place to be this summer, with businesses migrating there to reach their vacationing customers….

North Coast, aka Sahel, is the place to be this summer, with businesses migrating there to reach their vacationing customers. Many businesses have altered their marketing strategies from a general summer theme to a more specific “Sahel” Theme.

The question stands, have users’ search behavior changed because of the phenomenon that is Sahel? Yellow Media gives us insight on the most used and popular searches among their users who are enjoying the sun on the North Coast.

 

Relaxing Users

For users who are in Sahel for some rest and relaxation, they usually search for basic needs and accessibility.

Relaxed users stay put and aren’t one for the hassle of going out, leading to their searches being within the regular day hours (10am – 8pm).

Keywords used by relaxed users are mostly ATM or Bank, as it tends to rank as the highest priority. These users also look for gas stations, pharmacies, supermarkets, spas and gyms.

 

Adventurous Users

As for users that are more adventurous, search behaviors are a bit different because of their search for the next adrenaline rush.

Search time, which can be anywhere from as early as 8am to 12 midnight, and location seems to be far from their mind as they search for the next activity.

Also with the spike of recreational entertainment popping up everywhere on the North coast, users’ searches are changing to their direction, searching diving centers, safaris, extreme sports, and nightlife.

 

Foodie Users

With hungry users, they are always on the lookout for new and delicious things to try. As predicted, their searches are mostly based on restaurants, cafes, bakeries and anything food related.

They are also the ones that depend on locations, maps and transportation. As for their time of search, they mostly search before or during a meal time, with the exception of a midnight snack.

 

Search results, following the Sahel trend, may have altered the users’ behaviors on a minor level, in aspects such as location and search time, but the keywords have not changed dramatically. It appears that basic needs rules over all, but companies making their products and services serve basic needs are ones that have won the Sahel game.

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Case Study

Uber in Egypt 2016 Data

Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through…

Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in more than 400 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.

Also Read: Cairo is UBER’s fastest growing city across EMEA region

Uber in Egypt 2016: Reached over 40,000 drivers a month, from 2000 at the same time last year and Cairo remains UBER’s fastest growing city across EMEA region.

Uber in Egypt 2016 App Usage Highlights:

Most popular time for riders in Cairo is Thursday 5 to 6 pm

Time to ride: Most popular time for riders in Cairo is Thursday 5 to 6 pm
Time to ride: Most popular time for riders in Cairo is Thursday 5 to 6 pm

 

Uber Egypt Most trips taken by a single driver in Cairo is 4661
Uber Egypt: Most trips taken by a single driver in Cairo is 4661

 

Uber Cairo: Most trips taken by a single rider in Cairo is 1124
Uber Cairo: Most trips taken by a single rider in Cairo is 1124

 

Cairo visiting Uber riders Most popular destination for Cairo's residents Saudi Arabia, US, UAE
Cairo visiting Uber riders: Most popular destination for Cairo’s residents Saudi Arabia, US, UAE

 

Most popular travel destination for Cairo riders
Most popular travel destination for Cairo riders

 

Uber Egypt 2016 Highlights

March 2016

Uber and Education for Employment Egypt (EFE|Egypt) announced the graduation of 14 partners from the Uber Partner-Driver Training Program; a program intended to equip aspiring individuals with the skills necessary to succeed as partner-drivers on the technology platform.

David Plouffe, Uber’s chief adviser and former campaign manager for Barack Obama in 2008, made his first visit to Cairo.

“The sharing economy has a lot more profound economic value today than it did a few years ago”, Plouffe said at The Future Of Work: How Technology is Changing the Business Model fireside chat with Dr. Nagla Rizk, professor of economics and founding director of the Access to Knowledge for Development Center (A2K4D) at the School of Business, The American University in Cairo. “Cairo is Uber’s fastest growing city around the world,” Plouffe added. “We’re keen to engage with government bodies, NGOs and businesses, to intensify our partnerships with them and work towards creating a system to produce the economic output we all desire: more work for more people, reduce congestion and provide safer transportation.”

He reinforced Uber’s commitment to investing EGP 2.2 billion to the MENA region, EGP 500 million of which is going to expansion in Egypt and to creating tens of thousands of jobs and entrepreneurship opportunities across the country.

June 2016

Uber rolled out cash payment option to 100% of Egypt riders

 November 2016

Uber Egypt announced that their partner support center is officially one of the most visited centers globally with an average of 6,500 drivers per week.  Whilst the center launched in June 2016, Uber Egypt has set a new international benchmark by receiving more than 1,000 visits of current and prospective drivers per day.

Uber launched telematics – technology sensors that now monitor safety measures taken while on the road. Using sensors that are built into smart phone technology, Uber measures data such as how many times and how hard the driver hits the brakes. Other sensors provide data on the position and movement of the driver’s smartphone.  Uber drives value from the data received, and after continued analysis, shares the results with the drivers. Every driver receives warnings and one-on-one sessions to discuss these results and to learn how to avoid the mistakes that could put him/her and the rider in any dangerous situation on the road. About 10% of drivers tested have improved their driving habits in only a week. With such a rapid improvement rate, road safety could definitely be disrupted by technology.

December 2016

At the RiseUp Summit 2016, speaking on the Future of Mobility, Pierre-Dimitri Gore-Coty – Head of Operations EMEA at Uber – said: “Today ride-sharing accounts for under 4% of the miles driven globally. Morgan Stanley estimates that number will rise to more than 25% by 2030. Just imagine the possibilities that lie ahead! A better future is within our grasp—it’s one where people share rides and take public transit simply because it’s a better option to owning a car. It’s a future: where people have equal access to affordable transportation; where they spend less of their income on cars or commutes, and less time stuck behind the wheel. I genuinely hope we see this in Cairo sooner rather than later – and so far that is looking more and more like a possibility. “

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Case Study, Digital marketing

How Maybelline Egypt Combines Beauty and Brains on Digital Media

Social Media has changed every aspect of our lives, and most importantly, our decision making process. What strengthen this phenomenon…

Social Media has changed every aspect of our lives, and most importantly, our decision making process. What strengthen this phenomenon more and more each day is the creditably behind the reviews and people’s experiences across all digital media platforms.

No one want to waste their money or time on a subpar product or a service. So, before you buy, you garner information about what brands offer and who already tried it and depending on the feedback you make your decision.

Even more than that, the feedback is not enclosed to your friend’s list. By viewing the brand’s page on Facebook, Twitter or Instagram channel. You will straightaway get a feel of the brand’s identity and if it is a credible brand or if you should turn the other way for a competitor.

Old Vs. New:

Brands understand that word of mouth is one of the best marketing strategies ever, this is why social media is such an integral part of the marketing strategy. By having an ongoing conversation with customers they understand their customers’ demands and preference to include in their product. As well as, the customers are getting the communication they wish for from their favorite brands and are endorsed with the latest information and trends, everyone ends up a winner.

Omni-Channel Strategies:

Whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store, you should develop a different approach for a unique user experience to deliver “seamless and effortless, high-quality customer experiences.

Your ultimate objective is to provide your customers a true integration between channels. That is why it is extra important for brands to adopt omni-channel strategies to develop a multichannel approach and create a unique shopping experience for each digital media relevance.

Digital Marketing and Social Media Marketing for beauty Brands:
In the older days, there were makeup counters in cosmetic stores and malls, where you go try the product personally before buying, however, it was not a guarantee that this product is right for you, since you make the decision in a couple of minutes after applying it, so you have no idea if after few hours it will still be a good choice.

That is why the beauty industry has such an active presence on social media and digital media in general. Let’s dive in and see their extremely successful strategic approach>>>

Think Local, Act Global: Localization of Maybelline NY Global Brand

International brands face a hurdle when putting their marketing plan across various cultures. A successful localization of the brand is critical as it reaches different mindsets while still maintaining the brand’s identity and voice.

 Maybelline New York Egypt Post Engagement
Maybelline New York Egypt Post Engagement

Maybelline NY maintained their global standards and brand identity by applying Intercultural Marketing effectively, which was apparent in their community management team which efficiently, knowledgeably and superb engaging manner worked around the clock to respond to fans with the genuine brand voice to constantly be young, girly and educative.

 Maybelline New York Egypt Loyal Fans Messages
Maybelline New York Egypt Loyal Fans Messages

As expected, the fans engaged whole-heatedly and 9 videos were shared the most and a winner was selected!

Utilizing Social Media Assets:

YouTube is where makeup professionals publish their video content, as you can easily upload a tutorial as simple as how-to apply the perfect winged eyeliner to a more complicated tutorial on how-to perfect a celebrity-look. By a click of a button you can have a pro makeup artist at your beck and call. Its every girl’s dreams, right?!

This is exactly what Maybelline New York Egypt’s objective is, to reach females from the age of 13-35 and offer to each of them, their own professional makeup artist. By initiating “It Looks” Campaign, which consisted of tricks and tips in the form of illustrations and videos to assist females on how to use makeup like a pro, by catchy captions and demystifying the rather complicated techniques “It Look” campaign reached 475k on Facebook and 172,385 on YouTube.

maybelline-new-york-egypt-video-campaign
Maybelline New York Egypt Video Campaign

Planning and Strategizing Maybelline NY Egypt Advertisement:
Maybelline NY Egypt has accumulated exceptional YouTube views by stepping up investments in the platform’s True View in-stream advertising in addition to its loyal organic YouTube viewers.

So why boost when you have such an awesome fan base?!

How Maybelline NY Egypt Campaign Results:

Maybelline NY Egypt realised that as well and that is why they honed their focus on digital marketing campaigns. And they were ranked According to L2; which is a member-based business intelligence firm that benchmarks the digital performance of brands. Maybelline NY IQ score across all region has been ranked 145 (the IQ benchmark is 160) therefore, it is ranked at the top of beauty product category.

0
% Increase in Engagement Rate
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New Fans Acquisition
In just one year Maybelline NY Egypt page, almost quadrupled their number of Likes from 248K in October, 2015 and reached 815k likes in October 2016.

Moreover, their Facebook page engagement rate skyrocketed since 2015 till year to date as the average engagement rate was 0.42% to become 13.09% !

Key-Lessons learned:

➤ Always do your utmost best to provide your audience with add-value content and a community management team that is dedicated to go the extra mile for your fans.
➤  Localize your brand to fit the culture while maintaining the brand’s global pillars.
➤  Keep your fans engaged with creative content and interesting contests.
➤  Social media can be a great source of organic data that will not be found in traditional marketing researches.
➤  Recognizing your loyal fans and identifying them can go a huge way for your brand.

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Case Study, Uncategorized

elmenus.com Releases Top Restaurant Insights & Dining Trends in Egypt [2015]

In a complex marketing environment, marketers today might agree that consumer insights are a good thing, but the lack of credible insights would…

In a complex marketing environment, marketers today might agree that consumer insights are a good thing, but the lack of credible insights would hinder marketers from understanding diner’s needs and how they choose taste, price and consumer’s behaviors and trends.

Consumer insights help marketers to explore the desires and barriers of diners in choosing restaurant and favorite meals. This would be a guideline you can use to create a unique and memorable experience for diners.

With hundreds of thousands of users accessing elmenus every month from mobile and desktop, elmenus analysed the data and user behaviors to came up with very interesting insights for the second year in a row.

Throwback: El Menus Insights & Food Trends in Egypt [2014]

In 2015, over 14 Million food decisions were made on elmenus. elmenus has grown exponentially and so has the restaurant industry in Egypt. As elmenus.com work hard to help more people make better dining decisions we are amassing millions of data points.

elmenus.com decided to share with us, foodies, 2015 insights on the new dining trends, how fast this industry is growing and of course our attempt at examining gender stereotypes.

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About elmenus.com

elmenus is a food discovery platform with over 3000 Restaurant menus and 300000 dishes to help you decide what to eat. elmenus started off in June, 2011 out of Cairo, Egypt with the insight that the biggest barrier between people and the joy of discovering new food is lack of information. We are continuously innovating new ways to break that barrier between our users and their next great meal by crafting a simple to use product that we ourselves are delighted to use.

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