Knowledge Base

In this category, we provide information about business topics to empower marketers to find solutions and explore how to improve efficiency, reduce errors, and enhance the overall quality of your marketing efforts.

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Latest Articles

Case Studies

How Israel’s Branding Strategy is Playing The Victim Role Through Promoting Lies

Shadwa Hamza By Shadwa Hamza
Branding

Barbie: A Marketing Case Study that Will Last For Years

Salma Wahby By Salma Wahby
Campaigns

Samsung Egypt’s Neo QLED 8K: Proof that Egyptian Humor Always Wins

Salma Wahby By Salma Wahby
Campaigns

Doritos: Are You Ready To Challenge A Dragon?

9 out of 10
Brand Management

How Mountain View Uses Creative Strategies to Sky Rocket Sales Numbers

Salma Wahby By Salma Wahby
Campaigns

Tatweer Misr’s Rivers – New Zayed’s Floating Urban Paradise

Salma Wahby By Salma Wahby
Case Studies

Case Study: A Deeper Look Into Cairokee’s Most Successful Advertising Campaigns

Salma Wahby By Salma Wahby
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