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Latest Campaigns
Amr Diab’s 34 Perfume’s Advert: Launched To Fly Or To Fail?
Mohamed Henedy and Molto Are Our New Favorite Minis
Planning Your Next OOH Campaign? Here’s How to Create an Impactful Outdoor Campaign
Kãí Sokhna Campaign: Marketing Approach for the Sea Creatures [Case Study]
Pepsi and Amr Diab: More Than 20 Years Campaign: Is It Innovative Or An Epic Fail?
Twitter Billboards Ends 2020 With User-Generated OOH Campaign
McDonald’s Creates New Packaging to Give Its Customers New Experience in 2021
Let’s Go Biking: Etisalat Misr Urges People to Bike in New Splendid Initiative
Vodafone’s Message to You: “We Get You”
“Sweetal” OOH Campaign Making Headlines for Its Lack of Creativity
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Book reviews
How to Be a Leader: 150 pages to leadership [Book Review]
Think Marketing
September 10, 2018
July 9, 2018
Why not giving a fuck helps you to overcome negative experiences
September 8, 2017
Tribes by Seth Godin; an enjoyable read!
January 7, 2013
Marketing Book: Zag – The #1 Strategy of high-performance brands
