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Marketing Book: Zag – The #1 Strategy of high-performance brands

Zag – The #1 strategy of high-performance brands

Zag is a marketing book that allow us to learn visually because our ability to learn from pictures will never disappear.

Zag contains short articles with visual images, perfect for a plane ride, but they take a subject of great importance to every marketer and break it down into bite-size pieces by using pictures to emphasize the key points.

One of the remarkable sentences in the book “The quickest route to a zag is to look at what competitors do, then do something different. No-Really different”.

There’s a well-know picture taken from the book which describe the difference between (Marketing, Telemarketing, Public relations, Advertising, Graphic design, and Branding)… You probably have seen it before

zag the book

Find “Zag” on Amazon

Ahmed Abd El Fatah

Co-Founder & CEO at ENTLAQA