Ahmed Abd El Fatah
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CAMPAIGNS
Mountain Dew Racist TV Commercial 2013 Pulled
[dropcap style=”2″ color=”#f50a0a” text=”S”]oft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting…
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News
Innovation at GOOGLE – Google Search
[blockquote style=”quote” align=”” author=”Larry Page – Cofounder at Google”]My job as a leader is to make sure everybody in the…
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Brand Management
2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…
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Book reviews
Marketing Book: Zag – The #1 Strategy of high-performance brands
Zag – The #1 strategy of high-performance brands Zag is a marketing book that allow us to learn visually because…
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