Author: Ahmed Abd El Fatah

Mountain Dew Racist TV Commercial 2013 Pulled

[dropcap style=”2″ color=”#f50a0a” text=”S”]oft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting five African-American men and a goat in a police line-up — that has managed to offend African-Americans, women and bloggers coast-to-coast. [blockquote style=”quote” align=”left”...

Innovation at GOOGLE – Google Search

[blockquote style=”quote” align=”” author=”Larry Page – Cofounder at Google”]My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society. As a world, we’re doing a better job of that. My goal is for Google to lead, not foll...

2013's Biggest April Fools' Day Marketing Announcements

What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one day every year when you are allowed to fool your customers and even make your customers laugh and love your brand more ! Its April Fools’ Day. We shed the light on how famous brands used April Fools’ Day Google Maps – treasure map feature//   Google – sme...

Marketing Book: Zag – The #1 Strategy of high-performance brands

Zag – The #1 strategy of high-performance brands Zag is a marketing book that allow us to learn visually because our ability to learn from pictures will never disappear. Zag contains short articles with visual images, perfect for a plane ride, but they take a subject of great importance to every marketer and break it down into bite-size pieces by using pictures to emphasize the key points. O...