Ahmed Abd El Fatah, Author at Think Marketing

Ahmed Abd El Fatah May 2, 2013

Mountain Dew Racist TV Commercial 2013 Pulled

Soft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting five African-American men…

Ahmed Abd El Fatah April 14, 2013

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel…

Ahmed Abd El Fatah April 4, 2013

What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…

Ahmed Abd El Fatah January 7, 2013

Zag – The #1 strategy of high-performance brands Zag is a marketing book that allow us to learn visually because…