What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one day every year when you are allowed to fool your customers and even make your customers laugh and love your brand more ! Its April Fools’ Day.
We shed the light on how famous brands used April Fools’ Day
Google Maps – treasure map feature//
Google – smell feature “nose”//
Sony – creates headphones for cats//
Sony produced a series of images of cats wearing the new headphones.
White House – makes announcement using Kid President//
Virgin – glass bottomed airplane //
Virgin Atlantic Airlines creates glass bottomed airplane
BMW – PRAM 600
limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile)
Nokia – develops a microwave//
Nokia microwave
YouTube – shutting down//
Nesquik – broccoli flavored milk//
Nesquik broccoli milk
U.S. Army – military cat program//
US Military Cats Program
Bing – search for Google//
Bing gives you a treat if you search for “Google” on their site
