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Reading: 2013's Biggest April Fools' Day Marketing Announcements
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marketing-april-fool-2013-funny-branding

2013's Biggest April Fools' Day Marketing Announcements

Ahmed Abd El Fatah
By Ahmed Abd El Fatah Published April 4, 2013 Brand Management Campaigns News & Trends Strategies
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What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one day every year when you are allowed to fool your customers and even make your customers laugh and love your brand more ! Its April Fools’ Day.

Contents
Google Maps – treasure map feature//Google – smell feature “nose”//Sony – creates headphones for cats// White House – makes announcement using Kid President//Virgin – glass bottomed airplane //BMW –  PRAM 600Nokia – develops a microwave//YouTube – shutting down//Nesquik – broccoli flavored milk// U.S. Army – military cat program//Bing –  search for Google//

We shed the light on how famous brands used April Fools’ Day

Google Maps – treasure map feature//

 

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Google – smell feature “nose”//

 

Sony – creates headphones for cats//

sony-cans
Sony produced a series of images of cats wearing the new headphones.

 White House – makes announcement using Kid President//

 

Virgin – glass bottomed airplane //

Virgin Atlantic Airlines creates glass bottomed airplane
Virgin Atlantic Airlines creates glass bottomed airplane

BMW –  PRAM 600

BMW PRAM 600
limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile)

 

Nokia – develops a microwave//

Nokia develops a microwave
Nokia microwave

 

 

YouTube – shutting down//

 

Nesquik – broccoli flavored milk//

Nesquik debuts broccoli flavored milk
Nesquik broccoli milk

 

 U.S. Army – military cat program//

us-militarycats
US Military Cats Program

 

Bing –  search for Google//

bing-google
Bing gives you a treat if you search for “Google” on their site

 

What do you think?




Ahmed Abd El Fatah April 4, 2013
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By Ahmed Abd El Fatah
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Co-Founder & CEO at ENTLAQA
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