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2013's Biggest April Fools' Day Marketing Announcements

marketing-april-fool-2013-funny-branding

What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one day every year when you are allowed to fool your customers and even make your customers laugh and love your brand more ! Its April Fools’ Day.

We shed the light on how famous brands used April Fools’ Day

Google Maps – treasure map feature//

 

Google – smell feature “nose”//

 

Sony – creates headphones for cats//

sony-cans

Sony produced a series of images of cats wearing the new headphones.

 White House – makes announcement using Kid President//

 

Virgin – glass bottomed airplane //

Virgin Atlantic Airlines creates glass bottomed airplane

Virgin Atlantic Airlines creates glass bottomed airplane

BMW –  PRAM 600

BMW PRAM 600

limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile)

 

Nokia – develops a microwave//

Nokia develops a microwave

Nokia microwave

 

 

YouTube – shutting down//

 

Nesquik – broccoli flavored milk//

Nesquik debuts broccoli flavored milk

Nesquik broccoli milk

 

 U.S. Army – military cat program//

us-militarycats

US Military Cats Program

 

Bing –  search for Google//

bing-google

Bing gives you a treat if you search for “Google” on their site

 

What do you think?

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