• Take Answers is a business consultancy app that facilitates individual questions and answers sessions with global expert

    Take Answers: A new mobile App aims at disrupting the consultancy industry in MENA

    The future is in small business economy led by young dreamers who are today and tomorrow’s makers. While the global economy thrives on businesses of all sizes, consultancy remains unaffordable as set by the big five firms. Inspired by improving the lives of businesses of all sizes, Take Answers...
  • Keeping up with Back to School behaviors & keywords

    As the temperature slowly drops to more comfortable levels, parents are starting making the pre-school rounds. As with every year, families are preparing for the new school year, gathering school supplies and preparing children for another year at school. As most marketers know, consumer behavior changes throughout the season,...
  • O-2017-Day-1-review

    Google I/O 2017 Day 1 review

    Google has launched its annual developers conference, the I/O, last Wednesday, over 7000 visitors joined in on the event with many more watching the live broadcasts. The 2017 conference will last 3 days, and has been anticipated by many in the tech world as they await what they assume...
  • Think-Marketing-Uber-reveals-the-top-5-New-Year’s-Eve-facts-about-Cairo-and-Alex-riders

    Uber reveals the top 5 New Year’s Eve facts about Cairo and Alex riders

    Uber technologies are continuously working on improving road safety in new and innovative ways, recently, Uber launched telematics – technology sensors that now monitor safety measures taken while on the road. Since it started to operate, Uber has always been about offering the public with a safe, reliable and...
  • Google Search Biggest Moments of 2015 Year In Search world

    Google Search: Biggest Moments of 2015

    As we near the end of another year Google is once again releasing data of searches we made through the year. While this is the fifteenth iteration of “Year in Search”, this is the first time it’s being handled by Google News Lab, a service launched earlier this year to...
  • Al Ahly Brand Management 2015 Sponsors Full List

    REPORT: Al Ahly Brand Management and 2015 Sponsors Full List

    Egypt is a football nation; the love of this game has been passed on from one generation to the next. Young football lovers transform Egypt’s side streets and alleyways into stadiums. Al Ahly, named the “African Club of the Century” by CAF in 2000, also has incredible international pedigree as...
  • 497 million Egyptian Pounds is the value of the secondhand items posted in OLX Egypt this summer

    497 million EGP is the value of OLX secondhand items [summer 2015]

    OLX users in Egypt  posted more than 260 thousand secondhand items this summer Secondhand mobile phones are the most listed items this summer in Egypt Most searched items in Egypt this summer were Air conditioners and beach buggies OLX the leading free online classified platform in Middle East and...
  • The 7 most valuable brands in the world 2015

    Apple has retained the number one rank in Interbrand’s annual ranking of the world’s most valuable brands 2015, a position it has held onto since 2013 when it took-over Coca-Cola for the first time in 13 years. Following close behind the iPhone manufacturer are brands like Google, Microsoft, and Samsung in second, fourth, and seventh...
  • Angry Customer Smashes His Mercedes-Benz S63 AMG

    Angry Customer Smashes His Mercedes-Benz S63 AMG

    A Korean man finally bought his dream car after 15 years of hard work but afterwords reported that the S-Class’s engine stopping running on three separate occasions. The owner then took the car back to the local Mercedes dealer who apparently promised to exchange the car if the engine suddenly...
  • the capital cairo

    Rolling Up the Curtain on The New #Cairo Capital

    In the first day of the long-awaited Egypt’s Economic Development Conference witnessed rolling up the curtain on the new #Cairo Capital. The master plan as published on the website is to create a global city with smart infrastructure for Egypt’s future, which will provide a multitude of economic opportunities and...
  • Think-Marketing-Egypt-Connectivity-is-King

    Connectivity is King

    “If you had to escape a fire, what is the one thing you would take with you?” There was a time when answers varied from family photos to money. An obvious shift in priorities became apparent when more people starting answering this question with ‘mobile phones. Over the years...
  • Egypt's Consumer Confidence Goes Up Another 5 Points in Q4 2014

    Egypt's Consumer Confidence Goes Up Another 5 Points in Q4 2014

    Egypt is witnessing an increase in consumer confidence for two consecutive quarters EGYPT; 1 February 2014 –The Egyptian consumer’s confidence has gone up five points to an index of 90 in the fourth quarter, according to the Consumer Confidence Index published by Nielsen, a leading global provider of information...
  • YOUNG EGYPTIANS “BREAKING THE INTERNET”

    Young Egyptians “BREAKING THE INTERNET”

    Cairo, Egypt– January 14, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, recently launched research results on Internet usage on Egypt revealing that youth are spending an average of 22 hours per week online. Overall Internet penetration in Egypt* has...
  • EGYPT REPRESENTS 0% OF ANNUAL GLOBAL SALES OF PRIVATE LABELS

    Perceptions about private label (store brands) are overwhelmingly favourable—almost three-quarters of Egypt respondents (73%) say store-brand quality has improved over time, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Despite that fact, Egypt’s private label development...
  • Egypt's Digital Economy From Planning to Execution

    Egypt's Digital Economy: From Planning to Execution

    The Ministry for Communication and Information Technology recently launched a plan on Egypt’s Digital Economy at the American Chamber of Commerce. The plan includes short term priorities, the outlook, goals, impact, and strategic objectives of Egypt’s Digital Economy till 2020.   Also read:  ITIDA Reveal Annual Impact Report 2013 It also...