Apple has retained the number one rank in Interbrand’s annual ranking of the world’s most valuable brands 2015, a position it has held onto since 2013 when it took-over Coca-Cola for the first time in 13 years. Following close behind the iPhone manufacturer are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.
Also Read: The World’s Most Valuable Brands List 2014, 2013, 2012
Technology and automotive brands dominated the rankings of 100 companies, taking up a combined 28 spots in the list. The “top riser” this year was Facebook, which improved its brand value by 54% — but it sat outside of the top 10, in 23rd.
Top 7 valuable brands in the world:
7. Samsung
Brand value: $45.3 billion
Percentage change from last year: 0%
Last year’s rank: 7
6. Toyota
Brand value: $49 billion
Percentage change from last year:+16%
Last year’s rank: 8
5. IBM
Brand value: $65.1 billion
Percentage change from last year: -10%
Last year’s rank: 4
4. Microsoft
Brand value: $67.7 billion
Percentage change from last year: +11%
Last year’s rank: 5
3. Coca-Cola
Brand value: $78.4 billion
Percentage change from last year: -4%
Last year’s rank: 3
2. Google
Brand value: $120.3 billion
Percentage change from last year: +12%
Last year’s rank: 2
1. Apple
Brand value: $170.3 billion
Percentage change from last year: +43%
Last year’s rank: 1
The ranking is based on a combination of the brands’ financial performance, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure profit for the company.
Photo Courtesy: Apple’s $5 Billion “Spaceship” Campus
