Nielsen Egypt

We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.

Economics

Nielsen EgyptDecember 21, 2015

Nielsen: Egypt Consumer Confidence Index Rises To A Score Of 90 Points

Egypt Consumer Confidence went up five index points in the third quarter to a score of 90, according to the…
Read More »
Brand Management

Nielsen EgyptJune 1, 2015

The Reality of Innovation

Without a doubt, innovation is the lifeline of any consumer-centric business. It is also a race that many enter, but…
Read More »
Egypt

Nielsen EgyptMay 25, 2015

Egypt’s Consumer Confidence Remains Stable

Nielsen, a leading global provider of information and insights, recently released the global report on Consumer Confidence Index for the…
Read More »
Case Study

Nielsen EgyptApril 6, 2015

Nielsen: TV is King And Mobile is The Prince

Egyptians opt for ‘InterConnectivity’ when it comes viewing content 64% browse the Internet while watching video programming Cairo, Egypt (April…
Read More »
Egypt

Nielsen EgyptMarch 4, 2015

Connectivity is King

“If you had to escape a fire, what is the one thing you would take with you?” There was a…
Read More »