Author: Nielsen Egypt

Nielsen: Egypt Consumer Confidence Index Rises To A Score Of 90 Points

Egypt Consumer Confidence went up five index points in the third quarter to a score of 90, according to the latest Nielsen’s Consumer Confidence Index Report. This brings the confidence score to the same level as the first quarter of 2015, the highest score since 2012. Index returns to same scoring as Q1 2015, highest point score since 2012 Job Security remains #1 concern amongst Egyptians The Nie...

The Reality of Innovation

Without a doubt, innovation is the lifeline of any consumer-centric business. It is also a race that many enter, but only a handful succeed. New product innovations are the manufacturers’ way of getting a bigger chunk of the ever-growing pie. In a given year, there are over 14,000 innovations launched in the Egyptian market. With such clutter in the market, standing out becomes an even bigger chal...

Egypt’s Consumer Confidence Remains Stable

Nielsen, a leading global provider of information and insights, recently released the global report on Consumer Confidence Index for the first quarter of 2015. Egypt’s Consumer Confidence stayed consistent at the score of 90. This comes after a nine point increase in the last half of the year 2014. “The jump in Egypt’s consumer confidence in the last two quarters of 2014 opened up possibilities of...

Nielsen: TV is King And Mobile is The Prince

Egyptians opt for ‘InterConnectivity’ when it comes viewing content 64% browse the Internet while watching video programming Cairo, Egypt (April 1, 2015) – Nielsen, a leading global provider of information and insights, recently released the results from the Global Digital Landscape Survey, revealing a new reality of viewership preferences in Egypt. The constant factor in viewership preferences is...

Connectivity is King

“If you had to escape a fire, what is the one thing you would take with you?” There was a time when answers varied from family photos to money. An obvious shift in priorities became apparent when more people starting answering this question with ‘mobile phones. Over the years this sentiment continued to spread, though it’s not necessarily ‘mobile phone’ now, rather any connecting or smart device. ...