Nielsen, a leading global provider of information and insights, recently released the global report on Consumer Confidence Index for the first quarter of 2015. Egypt’s Consumer Confidence stayed consistent at the score of 90. This comes after a nine point increase in the last half of the year 2014.
“The jump in Egypt’s consumer confidence in the last two quarters of 2014 opened up possibilities of what could happen in the market,” said Tamer El Araby, managing director for North Africa & Levant. “The next best thing to an increase in the confidence score is for it to remain stable. Moreover, the fact that the score is the highest it’s been in over two years is definitely a positive sign for the future.”
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Perception of local job prospects over the next few months went up, while there was a decline in the points for confidence in personal finances and power of investment, consequently neutralizing the score to remain the same.
AROUND THE REGION
Consumer confidence increased in three of five countries measured in the Middle East/Africa region in the first quarter of 2015. At 115, United Arab Emirates had the highest index in the region, an increase of one points from the last quarter. The highest increase was witnessed in Saudi Arabia with an increase of five points to reach a score of 107. Confidence decreased one point in South Africa to 87, and increased one point in Pakistan to 102.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns, and spending intentions among more than 30,000 respondents with Internet access in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
About the Nielsen Global Survey
The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted May 12-30, 2014, and polled more than 30,000 online consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users, is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behavior of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60-percent Internet penetration or 10M online population for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.
While an online survey methodology allows for tremendous scale and global reach, it provides a perspective on the habits of existing Internet users, not total populations. In developing markets where online penetration has not reached majority potential, audiences may be younger and more affluent than the general population of that country. Additionally, survey responses are based on claimed behavior, rather than actual metered data.
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.