Reports

Take Answers: A new mobile App aims at disrupting the consultancy industry in MENA

The future is in small business economy led by young dreamers who are today and tomorrow’s makers. While the global…

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The future is in small business economy led by young dreamers who are today and tomorrow’s makers. While the global economy thrives on businesses of all sizes, consultancy remains unaffordable as set by the big five firms.

Inspired by improving the lives of businesses of all sizes, Take Answers positions itself to resolve this unmet need and allow businesses to ask their questions and get global expert opinions.

Take Answers is a consultancy app that serves startups and SMEs developed to facilitates a Q&A process between client and hands-on- experts from diverse business fields. The new mobile App aims to revolutionise business consultancy field through transforming it by technology, the app is available in both App store and Google Play.

Take Answers features an easy interface for both clients and experts. The client asks a question at a minimal price and selects their question’s category. Chosen expert responds with a specific answer to the client’s question. Unlike search engines and knowledge-bases, Take Answers does not give generic information or advice. Instead, Take Answers provides a two-way conversation.

 

Said BaaghilThe master mind behind Take Answers idea and concept is Said Baaghil, a reputable Middle East brand and marketing consultant and public speaker, is the Founder of Take Answers. Take Answers is a consultancy app that serves startups and SMEs.

He is also the author of 3 books including “The Power of Belonging” and a co-author to several other books.

 

To ensure the quality of advice received by clients, Take Answers’ experts are pre- approved through a rigid selection process. Decisions are made after rigorous reviewing of expert’s credentials, therefore selection can be concluded in days or weeks. All experts listed on Take Answers must maintain high ratings and reviews to remain on the platform.

Take Answers’ goal is to empower startups and SMEs in all their business operations to improve their competitiveness.

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Keeping up with Back to School behaviors & keywords

As the temperature slowly drops to more comfortable levels, parents are starting making the pre-school rounds. As with every year,…

As the temperature slowly drops to more comfortable levels, parents are starting making the pre-school rounds. As with every year, families are preparing for the new school year, gathering school supplies and preparing children for another year at school.

As most marketers know, consumer behavior changes throughout the season, from summer time to black Fridays. In the case of Black Friday, most businesses encourage their customers to purchase product and services through major discounts.

On the other hand, “Back to School” season cause businesses cater to their consumers by providing product and services useful for parents and children during the beginning or throughout the school year.

During this season, consumers change their search behavior and Yellow Pages Egypt gave us some insight on the things they search on. Here are the most used keywords used.

It’s that time of the year again, school time, which means that you will need to make the round again and gather up school supplies for your children.

 

Uniform/Clothes

Parents search for uniform outlets and/or alternatives for them in various stores, mostly hard to locate one, so maps and branches are the core of the search. These keywords are used about 13,971 times before the start of the school year. Users, mostly, look for specific stores and their locations. Surprisingly, though we can’t specify why, users’ search for socks during this time spikes significantly.

 

Stationary/School Supplies

With the massive lists of school supplies demanded by the schools these days, stationary store and school supplies are of highest priority for parents at the beginning of every school year. Most users search for stationary stores nearby for easier access of the supplies throughout the year, as well. It seems that users have been veering to smaller businesses, rather than larger corporation, with 9,673 searches before the start of school.

 

Sportswear/Sporting Equipment

As the school year is about to start, sport activities are a must, causing for parents to search 4,370 times for sportswear and equipment for their children to use. However, this keyword isn’t used as much by most users, mostly athletic family.

 

Health Products/Supermarkets

On the list of supplies provide by the schools, health product such as wipes, hand sanitizers and even tissue paper are needed to be sent off to the school. Parents have searched for Hypermarkets and local markets 33,651 times before the school year to provide their children with the health products they need.  Users tend to avoid pharmacies for these products as they are a bit more expensive.

 

Bonus keyword: Travel Agencies

Surprisingly, it seems like most families attempt to use the remaining weeks before the school year starts to squeeze in a family holiday. They look into a quick vacation before stepping into the hassle of school by searching for travel agencies 21,050 times.

To things easier, go to YP.eg to make getting ready for school a breeze.

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Google I/O 2017 Day 1 review

Google has launched its annual developers conference, the I/O, last Wednesday, over 7000 visitors joined in on the event with…

Google has launched its annual developers conference, the I/O, last Wednesday, over 7000 visitors joined in on the event with many more watching the live broadcasts.

The 2017 conference will last 3 days, and has been anticipated by many in the tech world as they await what they assume to be updates on Google’s artificial intelligence products and system, virtual reality, and to its mobile operating system Android.

Last year, Google stepped out with two messaging apps, a home assistant and announced Daydream, a VR headset that would not use PCs as its main source like Facebook’s Oculus Rift and HTC Vive. This year, Google wows the crowd with a variety of new updates and releases.

Android surpasses 2 Billion active devices

The popular mobile operating system continues to gain momentum, CEO Sunder Pichai announced that Android has currently exceeded 2 billion active devices. These include smartphones, tablets, Android Wear devices, Android TV and other devices.

Saving the world, one AI chip at a time

CEO Pichai publicly announced Google’s specially designed artificial intelligence (AI) chips last year. This year, he speaks on how their AI has been solving multiple problems. The Google CEO stated that their AI machine learning “provid[es] tools for people to do what they do, better,” and continues on to discuss how the AI is being used to help health care professionals to diagnose illnesses such as breast cancer with better proficiency.

It would seem that, as Facebook is currently focusing on Augmented Reality and their own AI, Google is following Facebook’s footsteps in walking towards an AI dominated future. The new Tensor Processing Unit, a specially designed chip for machine learning, is set to provide Google with the capabilities to build their AI faster and more efficiently.

If the chip and AI can work together, Google’s products could be used by the majority of researchers in the AI field, making it a valuable player in the future of that industry.

A better understanding of the world; using AI, Google Lens and your phone

Google Assistant has been given an upgrade with new AI and a program called Google Lens. Google Lens will allow Google’s assistant app to be more efficient at understanding images in real time. It will analyze the surrounding area within a photo or what is being shown on camera in real time, just like what Facebook announced they would do with an AI update to their apps, also what Pinterest has been working on for a while with a similarly named app.

Users will be able to identity locations such as restaurants and provide its Google maps’ ratings, identify different types of flowers, even log onto a Wi-Fi connection by pointing the camera at the router’s credentials. The most promising and biggest-wow factor came from its ability to allow users to delete obstacles to photos, earning a large applause from the audience.

 

The future of job-hunting; quick and easy search engine

Google will be launching a new addition to their Google search engine that will provide job seekers the ability to find job postings according to their location and other variables. This was created to enable job seekers and companies to easily find what they are looking for, rather than going through different websites that may or may not be updated.

This addition will start rolling out within the next couple of weeks to the USA and then to the rest of the world, so we can assume it will reach Egypt by mid-summer.

Other highlights

  • Google has put all of its AI work and services under one wing called Google.Ai, such as AI research and product development.
  • Google’s AI can now answer your email with Gmail’s “smart replies” with better and more casual answers. Smart Replies has been noted to work in Egypt now, but is currently only available on the Gmail app on phones.
  • YouTube’s 360 videos are now more compatible with TVs
  • Google Photos now has a lower visual error rate for recognizing faces than human beings.
  • Google announces a stand-alone virtual reality headset that will not need a computer to work called Daydream view
  • Google CEO states that with Autodraw “Even I can draw with this thing,” and “Things like this makes them [AI] creative and gain knowledge.”
  • VPS, Visual positioning service, will be the new GPS for indoor locations. Allowing users to find items in large locations like IKEA with ease and accuracy, using a similar system to Google map’s drive and navigation system.
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Uber reveals the top 5 New Year’s Eve facts about Cairo and Alex riders

Uber technologies are continuously working on improving road safety in new and innovative ways, recently, Uber launched telematics – technology…

Uber technologies are continuously working on improving road safety in new and innovative ways, recently, Uber launched telematics – technology sensors that now monitor safety measures taken while on the road. Since it started to operate, Uber has always been about offering the public with a safe, reliable and affordable transportation method.

After a several New Year’s Eves under Uber’s belt, it was learned that millions of people in cities around the world rely on Uber for a safe, reliable ride to and from their celebrations. This year, Uber was keen to fuel Cairo and Alexandria streets with thousands of drivers to offer people safe rides.

The last day on 2016 brought up interesting facts on how riders in Cairo and Alexandria used Uber when ringing in the New Year:

1- Sometimes one celebration isn’t enough! The biggest party hopper in Cairo took 7 rides throughout the evening, and the biggest party hopper in Alexandria took four rides.

2- Not to mention that the Average ETA in Cairo was 4.26 minutes, and 4.76 minutes in Alexandria.

3- 1225 riders in Cairo and 214 riders in Alexandria arrived just in time to ring in the New Year, getting out of their Ubers within 9 minutes of midnight.

4- The average of using Uber without surge pricing; over 69% of rides in Cairo and 60% of rides in Alexandria were at normal price.

5- 472 riders in Cairo and 56 riders in Alexandria used “Share Status” feature to let their friends and family know they were on their way.

Thanks to the thousands of drivers, Uber managed to move Egypt safely

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Google Search: Biggest Moments of 2015

As we near the end of another year Google is once again releasing data of searches we made through the year….

As we near the end of another year Google is once again releasing data of searches we made through the year. While this is the fifteenth iteration of “Year in Search”, this is the first time it’s being handled by Google News Lab, a service launched earlier this year to help journalists and content providers parse through metadata from the company’s search engine and YouTube.

Google has also released its Top Lists from 2015 that shows the top 10 things searched for in various trending categories, like people, movies, athletes. Globally, the top search term was Lamar Odom, who is also the number one searched for person.

The full list for the top searches of 2015:

For global consumer tech, the iPhone 6S was the most searched for gadget, followed by the Galaxy S6 and Apple Watch, the only wearable to make the list. The full list is as follows:

  1. iPhone 6s
  2. Samsung Galaxy S6
  3. Apple Watch
  4. iPad Pro
  5. LG G4
  6. Samsung Galaxy Note 5
  7. Samsung Galaxy J5
  8. HTC One M9
  9. Nexus 6P
  10. Surface Pro 4

2015 Top 10 Movies:

  1. Jurassic World
  2. American Sniper
  3. Straight Outta Compton
  4. 50 Shades of Grey
  5. Furious 7
  6. Pitch Perfect 2
  7. Inside Out
  8. Avengers Age of Ultron
  9. Minions
  10. Mad Max

As the year comes to a close, other Google properties like YouTube have done the same, as well as many other tech companies.

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