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Talkwalker and Hootsuite Reveal The Top 10 Most Loved Brands in Middle East & Africa [2022]

One of the main pillars that helps a brand lead a successful journey is insights. Insights help brands prepare for the future as it provides all the details about the consumers and their behavior, the brand’s impression, and who your potential customers are.

Insights can be a huge source of inspiration as they can lead to the right ideas that enable the brand to enlarge its consumer base. The most important thing you have to be aware of is that your insights have to be accurate and authentic. One of the companies that has a team of experts that can deliver accurate insights is Talkwalker.

Talkwalker has helped many brands create brand love and become the most loved brands by just delivering insights and reports.

Here’s what you need to know about Talkwalker and its 2022 most loved brands report.


Consumer Intelligence By Talkwalker

Talkwalker is a leading solution provider that digs deeper into consumer insights to help brands lead successful social media marketing & management efforts to drive the business impact and profit.

The company provides a powerful software platform to uncover, understand and deliver the most valuable insights from internal and external data. Talkwalker’s platforms enable more than 2500 companies worldwide to measure their brands’ impact and gain key consumer insights that drive purchase decisions.

Talkwalker is back this year with its brand love metric presenting a new report measuring the most loved brands and ranking them.


Brand Love Metric: Talkwalker Partners with Hootsuite

Every marketing interaction, between businesses and consumers or between businesses and other businesses, is in fact an interaction between humans.

Talkwalker created the brand love metric as a crucial factor to measure brands by providing regular insightful social media analytics reports. The brand love matrix is designed to link the emotional affinity of consumers and how brands can successfully engage in an emotional relationship with consumers beyond the logical decision-making process to scale a new level of brand-consumer connection leading to commitment and loyalty.

The brand love metric showcases how to help create sustainable brands that will make the customer choose first and this year it provided an analytical report that has insights and strategies for creating brand love with MEA consumers.


This year, Talkwalker partnered with Hootsuite to refine the brand love and whittle down more than 1500 global brands to reach the 50 most loved brands globally. Talkwalker and Hootsuite have released the official report for 2022 that includes the 50 most loved brands and the top 10 most loved brands in the MEA.


The Middle East & Africa Top 10 Most Loved Brands

Most successful brands know how to approach their audience on the emotional levels to get traction and use social channels to connect, engage, and bond.

Through this report, you will be able to know the full global most loved brands’ ranking and the regional top 10 beloved brands.

Talkwalker’s report was created using Talkwalker’s Consumer Intelligence Acceleration which measures consumer engagement and sentiment.

The report provides how all 50 brands are driving consumer love and highlights the importance of sustainability as the loved brands focus on environmental, social, or economic sustainability. This is why the report is discussing why the 3 pillars of sustainability are critical for consumers and brands.


It can also be found in the report tips from Hootsuite to start developing your brand love and how to monitor it by measuring trust, passion, and CSAT scores.

Here are the MEA region’s most loved brands:

  1. Nescafé
  2. Lexus
  3. Prada
  4. Stradivarius
  5. Converse
  6. IBM
  7. Oreo
  8. Asus
  9. OPPO
  10. Reebok

Using Consumer Intelligence To Attract More Customer Love to Your Brand

Using social media intelligence can be the secret weapon for your marketing strategy that is willing to accelerate your business growth by adopting tactics to create brand-loyal customers.

Today is always a good day to start getting significant insights to better understand your consumers and develop a better approach to gain their attention, respect, and hearts.

Expert Tip:

Consumer intelligence also acts as the radar for your brand’s reputation to discover any potential crisis and be prepared for the worst-case scenario before it happens.

This report can help a brand shift its strategies and prepare more accurate plans for the future.
Get access to the full Brand Love 2022 report from this link.

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