What we have been seeing these days of how Israel is making people in Europe, America, and Asia blindly support it is happening due to the propaganda the media is creating. Of course, spreading false information is one of the biggest factors causing this propaganda but also, there’s something else.
If you put politics aside and looked at Israel from a different perspective, you’d find out that the Israeli government is going according to a marketing strategy. This strategy with the help of the zionist community is succeeding and it falls under the concept of nation branding.
So, let’s dig in deeper and step by step to analyze what Israel and the other countries are doing to create this propaganda.
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What Is Nation Branding?
Nation branding is the strategy that a country implements to create its reputation. Just like what Israel built for itself, the reputation of being the victim.
In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as “the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Many countries have built their reputation based on what distinguishes them from other countries.
For example, South Korea is famous for its entertainment field and skin care products, Egypt is famous for its history, and The US is famous for the American Dream. In other words, every country in this world has a national branding strategy to promote itself to attract more tourists, investment, and so on. Israel is using this nation’s branding to build its reputation through victimizing itself.
How Israel Is Painting Its Picture
Israel is also working on its nation branding but using different factors to paint the picture we see through the media now.
Aside from people visiting Israel for entertainment, Israel has been working on a great image and reputation that already spread among many people, which is being the victim through triggering emotions. If we treat Israel as a brand we can realize that it is using two factors to gain worldwide sympathy, these two factors are triggering emotions and fear.
These two factors when implied can guarantee winning over people and siding with you and of course, next to having control over the media and support of powerful countries is building the exact reputation Israel needs.
How Can People Be So Blind?
If you want to control people, trigger their fear.
In marketing, triggering fear is a huge factor in guaranteeing high sales; this is the factor that most medical brands use to make people buy their products, whether it is a medicine, toothpaste, or acne cream. So, the triggering fear can make people gather around you since you have the solution. This is what Israel is doing.
The first thing Israel is doing is triggering people’s fear of terrorism. Unfortunately, it is very common for people in Europe and America to have the wrong idea about Arabs, especially Muslims, which started the whole concept of Islamophobia. So, as a zionist, what to do when you want people to side with you? Show them that it is okay to be Islamophobic.
Israel has implemented this idea that all Muslims want is to end Jewish and that they are terrorist people, all they do is kill those who have different beliefs from theirs.
So, here you go, fear. This made many people afraid of Muslims to the extent they wanted us dead and saw us as a threat to their lives.
Trigger Their Emotions, Win Their Hearts
What’s better for triggering emotions than playing the victim?
For years, Israel and the other media have been promoting that Israel is the victim of this Palestine-Israel war. The so-called country implemented fear inside people’s heads by feeding them thoughts that they were being killed at the hands of Muslims, which triggered emotions.
Sympathizing with a brand urges the viewer to make a move to stand with this brand, which is what Israel is doing, for so many years it has been triggering people’s emotions and blinding them from the truth to the extent they sided with it. Also, it is worth mentioning that Israel always plays the “Holocust” card. No matter what happens, they have to bring what Hitler did to them long ago just to emotionally blackmail people so they can stand by their side.
People see Israel as the victim, not Palestine.
According to the picture Israel painted, Palestine is the terrorist in the story and Israel is the one its people being tortured and killed.
“They Bombed Us, Help” Said Israel
Triggering fear and emotions is what Israel did this time.
The amount of lies Israel has spread to gain sympathy and fear is the reason why there are so many people siding with it. All that people think about is that Palestinians kill Israelis and beheading children and of course the Western media is helping spread those lies.
Yesterday the Israeli Prime Minister's office said that it had confirmed Hamas beheaded babies & children while we were live on the air. The Israeli government now says today it CANNOT confirm babies were beheaded. I needed to be more careful with my words and I am sorry. https://t.co/Yrc68znS1S
— Sara Sidner (@sarasidnerCNN) October 12, 2023
Fake news regarding Hamas's attack on Israel has been spreading rapidly on social media, with journalists and Western politicians also reiterating claims without evidence.
Here are some other reports that are unsubstantiated or have been proven false pic.twitter.com/BvtV4MTdSk
— TRT World (@trtworld) October 13, 2023
Imagine seeing this on TV all day without knowing a single fact or even the history of what Israel had done to Palestine.
Of course, the result would be sympathizing with them and fearing Muslims as the Western media proved that they are terrorists and barbaric.
While this propaganda is leaving a huge impact by spreading lies, we should keep speaking up with loud voices to reveal the truth.