Author: Michael Marshall

The Importance of EQ Emotional Intelligence in Business

Most people know what IQ Intelligence Quotient is, but few know about EQ Emotional Quotient/Intelligence. Where IQ is the measurement of the brains ability to think, problem solve and memory;  EQ Emotional Quotient/Intelligence is the measurement of an individual to understand others; how they think, feel and their personal concerns in addition to understand oneself and communicate such with other...

The New Technology and Knowledge of Neuro-Marketing for Growing the Business

Businesses are starting to utilize more ‘neuro-marketing’ the new leading edge approach and the new frontier for ‘growing the business’. Utilizing FMRI/Functional Magnetic Resonance Imaging, EEG/ElectroEncephalogram to measure brain electrical activity and other high technologies, there has been considerable research and studies about how people and customers react to stimuli from the five senses ...