Nadine Abou El Atta

A storyteller by hobby and an editor by trade. I spent the past decade crafting editorial strategies to streamline newsrooms, develop social presence, enhance brand positions, and most importantly unify the content direction with business needs.
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3 Articles

The Psychology of Window Displays

As a marketer who loves writing, Cairo’s crowded streets represent a unique…

Nadine Abou El Atta By Nadine Abou El Atta

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining…

Nadine Abou El Atta By Nadine Abou El Atta

3 Intangible Tactics for Successful Retailers

When it comes to retail, everyone agrees on one fact, one purpose…

Nadine Abou El Atta By Nadine Abou El Atta