Nadine Abou El Atta
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CAMPAIGNS
The Psychology of Window Displays
As a marketer who loves writing, Cairo’s crowded streets represent a unique blend of questions and inspiration for me. From…
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Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
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News
3 Intangible Tactics for Successful Retailers
When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail…
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