Nadine Abou El Atta
- CAMPAIGNS
The Psychology of Window Displays
As a marketer who loves writing, Cairo’s crowded streets represent a unique blend of questions and inspiration for me. From…
Read More » - Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - News
3 Intangible Tactics for Successful Retailers
When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail…
Read More »