Author: Nadine Abou El Atta

The Psychology of Window Displays

As a marketer who loves writing, Cairo’s crowded streets represent a unique blend of questions and inspiration for me. From the gift shop that still has a Valentine window display to the clothes store with a religious saying instead of a name. Cairo’s streets are certainly an amusement to the writer in me and a series of mental projects to the business side of me. Window displays are a crucial mar...

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a deeper level; to satisfy a feeling the consumer has, not only his direct needs. While for most people psychology is boring, adding marketing to the mix made it…well creepy…but in a funny way. Here are 2 studies that will definitely leave a mark! Women & Cockroaches // One of the best consu...

3 Intangible Tactics for Successful Retailers

When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail is all about turning a basic-short-visit into a full pleasurable experience, building for a profitable long term relationship with every customer. Courteous treatment will make a customer a walking advertisement.- James Cash Penney, Founder of J.C. Penney stores What differentiat...