Author: Lamia Kamel
The Grand Egyptian Museum and The Awakening Minds
As a person who swears by nation branding as an indispensable element for any country to move forward and the linchpin of Egypt’s stability and the government’s development drive, identifying Egypt’s brand identity will continue to remain my eternal quest. Branding our nation is a massive liability for the state and individuals alike. Egypt has countless success stories to impress the world with a...
Between Disney show and Gouna Film Festival, Narrative may not have a happy ending
According to my eight-year-old daughter, Lara, who keeps inspiring me day after day, stories must have happy ending. Cinderella eventually finding her prince, the beauty falling in love with the beast and the bad witch facing a dreadful fate, we grew up to Disney’s fairytales epitomizing happy endings. Those were Disney’s powerful narratives where storylines misdirected our expectations and eventu...
Social media & public opinion: Who are the real stars?
Public opinion is often associated with the term ‘media’, given the powerful impact media has on the construction of public belief and attitudes and its effect on social change. Egyptian media has evolved significantly in the wake of the 2011 popular uprising, offering an outlet for opinion and a platform for the exchange of ideas, as well as, at times, some on-screen bellowing The local and globa...
Mohamed Salah… A Rising Egyptian Ambassador
Egypt’s former minister of communications and information technology, Hani Mahmoud, expressed his admiration to the Liverpool star Mohamed Salah, during the Narrative PR Summit 2017 which was organized by CC Plus PR Agency, claiming that the standout player has done to Egypt more than what a whole cabinet did. A Dose of Inspiration ➤ 6 Insightful Key Lessons by The Aspiring Mohamed Salah The...
Jack Nickolson thinks you are corrupt! What do you say now?
In one of his movies, Jack Nickolson, or the character he plays wholeheartedly admits that to do business in Egypt he had to “bribe an Egyptian”. In Egypt’s defense, the sentence referred to the Middle East at large. The question is, for a high-profile movie played by a veteran like Nickolson, this is how Egypt- from an investment/ entertainment perspective is being portrayed, whether a reality or...